Yesterday, the Xihongmen Huiju Shopping Center was crowded with people, and the holiday atmosphere was strong. Photo by Deng Wei.
During the New Year's Day holiday, citizens and tourists gather in major business districts to ...... light shows, food festivals, dynamic **, and New Year's countdownThe romantic winter events have driven the city's key business districts to set off a consumption boom and usher in a "good start" in 2024. According to the data of the Municipal Bureau of Commerce, during the New Year's Day holiday, the key monitoring department stores, supermarkets, professional stores, catering and e-commerce and other business enterprises achieved sales of 25100 million yuan, of which catering consumption grew strongly, with a year-on-year increase of 279%γThe passenger flow of the city's 60 key business districts is 221750,000 person-times, a year-on-year increase of 405%γ
The business district set off a boom on New Year's Eve.
As night fell on 31 December, Taikoo Li Sanlitun was particularly lively. The performance of the cutting-edge band attracted many tourists, and the audience shook their bodies with the passionate and dynamic rhythm;The restaurants are packed, and the smoke rises on the winter night.
On the banks of the Liangma River, the Blue Harbor is lit up, and the annual light festival officially kicks off. The immersive light and shadow trail is dotted with starlight like a dream, and the large-scale light interactive facilities attract people to take pictures, and the best characters in disguise follow the floats to parade ......A romantic winter extravaganza that creates a strong festive atmosphere on Chinese New Year's Eve.
The New Year's Eve event has attracted several times the usual passenger flow to the business district, and has also brought fire to a variety of entertainment consumption such as catering, trendy toys, ice skating, and performances. Statistics from the Municipal Bureau of Commerce show that during the New Year's Day, the passenger flow of Wangfujing business district, Zhongguancun business district, and Qianmen Dashilan business district reached 62 respectively90,000 people, 2630,000 people, 2410,000 person-times, a year-on-year increase5%γ
The first show and debut show create a feast.
The major business districts also organize a variety of cultural and entertainment activities during the New Year's Day holiday, attracting citizens to go out of their homes and come to the business district to welcome the moment of saying goodbye to the old and welcoming the new.
In the Qianmen business district full of ancient charm, the new way of playing the national tide of "Tesco Metaverse" attracts young tourists, and the "Xifan Trend Art Exhibition" created by Beijing Fang joins Douyin to select trendy IP creators to jointly present the current art trendThe Longfusi business district opened the "Dragon Dong Qiang of the People's Market" New Year's Market, bringing together a variety of trendy elements such as national tide, cultural and creative, retro, and handicraft.
The presentation of a series of first exhibitions and first shows has given a new look to the scenes of major business districts, bringing citizens and tourists a dual experience of visiting exhibitions and shopping. During the New Year's Day holiday, the first national exhibition of "Xianlong Dayue" pop art landed in Xidan Joy City, the national first exhibition of "Hacipupu" in Chaoyang Joy City dressed up in colorful nights, and the first exhibition of "Dragon is Ling" in Xizhimen of CapitaMall conveyed traditional culture and art, allowing tourists to encounter holiday surprises in the familiar business district.
Festive dining traffic has increased dramatically.
The New Year's Eve celebrations attract a large number of citizens to go out to celebrate, and delicacies such as hot pot, shabu-shabu, and crayfish are popular. On December 31, Hu Da's general store took more than 2,900 tables in a single store, and the queue continued until 3 o'clock in the morning the next day, with crayfish sales of 7,400 catties;Customers waiting for the South Gate Shabu News Building store filled the lobby on the first floor of the office building, and the waiters were busy with their feet on the ground.
During the New Year's Day holiday, a series of catering consumption activities were also staged in various regions - the "Guijie Four Seasons Boiling Hot Pot Festival" in Dongcheng District, the "Festive Feast Taste Bud Carnival" in Chaoyang District, the "Russian Food Festival" in Haidian District, the "Fengwei Warm Winter Hot Pot Festival" in Fengtai District, and the "Yangfang Shabu Shabu Food Festival......" in Changping DistrictHot food has driven a significant increase in the customer flow of many well-known chain catering brands. The data shows that the turnover of Quanjude, Donglaishun and Xiabu Xiabu increased year-on-year respectively6%γ
*:Beijing** Reporter: Yang Tianyue, Xia Hua, Deng Wei.
Process edit: u060
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