Happy New Year's Day, everyone. As the first day of 2024, although today has a special meaning in terms of numbers, it is not a special day compared to the year 2023 that has just passed. There is nothing new on the Internet, and the controversy of the real singing and fake singing of various New Year's Eve parties is hung on the hot search every year, and no one cares except for the fans. 
There was no new "Hurricane" popping up at the beginning of the year like last year, and there was no new Internet celebrity with new stalks and new popularity.
Even if you look back at 2023, you will find that it was not celebrities and Internet celebrities who really stirred up the Internet last year, but ordinary people
211 "Bad Sisters" who graduated with a master's degree and a deposit of 5,000 in five years after graduation, the "dark horse couple" who caused controversy because of the slamming of the door, "Dig Dig Dig Dig" ** Teacher Huang and Teacher Peach of the whole network ......
Yu Wenliang, who was once known as the "light of ordinary people" but overturned because of his circle of money, became popular at the end of the year because of the sentence "Zhang Wansen, the old man in the circle of friends" and the magical "Wenshen" Wenhui Jun......2023 is the year when ordinary people are officially swept into entertainment consumables.
Among all the trends that have become popular in 2023, the dopamine that Internet celebrities have become popular may be outdated, and the traffic stars in the entertainment industry may change again.
But it is expected that the trend of "ordinary people are hotter than stars" will definitely continue in 2024. The Internet became popular with 100 "Derpy".
A brief review of 2023 is a year in which we were surrounded by ordinary Internet celebrities:
In February, "Rotten Sisters" ** exploded, two girls who graduated from double first-class colleges, one of them saved 5,000 deposits in 5 years, and the other directly "fell" to go to the hot pot restaurant to do cleaning. Laughing and talking about his "rotten" experience, a sentence of "It's okay to be a waste" ** The anxiety of young people. The most recent development is that the two have found a job in the past year. One of them resigned after being excluded from the workplace, and her boss felt that she was not obedient enough, and always scolded her and her colleagues, "What you write every day is, and blame me for not being active in eating".
In March, the dark horse couple became popular because "the two of them only spend 1500 a month", the woman Sakurako no longer wears makeup after falling in love, and the man's dark horse only gives a hairpin of no more than 10 yuan on the anniversary. When the two of them eat bread, Kuroma jams the corner of the bread with his finger, which is suspected to be so that Sakurako can only take a small bite. 
The latest news is that netizens who are tired of them are derogated as "brand plague gods".
Because of what the dark horse couple has eaten in their live broadcasts, netizens who are tired of them boycott something. provoked several brands to urgently declare that they had no cooperation with the dark horse couple, saying that their experience was that "the light boat has hit a big iceberg".
In May, "Dig, Dig, Dig"** spread, and two young girls, Mr. Huang and Mr. Peach, became popular, and Mr. Huang gained nearly 8 million fans.
Mr. Huang initially had a negative attitude towards live broadcasting, saying that he would continue to engage in education, but later he still participated in the contact with sales, and the sales of 5 live broadcasts exceeded one million.
The latest news is that another peach teacher was condemned for saying in an interview that "the income of each live broadcast is about 1,000 yuan", and he was scolded for being full and not knowing that he was hungry. 
Yu Wenliang and Wenshen are relatively close, and most people should have an impression, so they will no longer look back on what they did when they became popular, but only talk about their follow-up progress.
After becoming popular for "giving ordinary people the courage to record their lives", Yu Wenliang once emphasized in the introduction that "no advertising".
But on November 1, Yu Wenliang conducted the first live broadcast, and on the same day, Internet celebrity Xiao Yang swiped dozens of carnivals (each worth 3,000 yuan).
In a live broadcast of Lianmai, Lianmai's Internet celebrity said, "I came to the Internet to make money", and Yu Wenliang replied: "If you say what is in my heart, then circle it together, brother." Yu Wenliang's reputation overturned because of this, and he lost fans like crazy. 
Wenshen took his son to try the live broadcast a few days after becoming popular, and the popularity of the live broadcast room remained 10w+ for a long time, and the gifts continued.
Wen Shen just kept skipping subject three in the live broadcast interface, or kept bowing and thanking for the gift.
Netizens who recorded the scenes of "carnival" and "sports cars" flying everywhere in the live broadcast room sighed:"Bang, this money is like a strong wind blowing and falling from the sky. ”
Later, there were rumors on the Internet that Wenshen earned 8 million overnight, and there were hundreds of millions, but they were all unconfirmed, and everyone could only guess from the grand occasion of this live broadcast that the income was not low. So some netizens began to play with the meme P picture, imitating the emo copywriting "I will show you the sea you haven't seen" when Wenshen first became popular, and the P picture showed a picture of "Your broken Rolls-Royce, I mentioned it for you". 
Netizen p picture, via@ Wenshen emo quotes.
The above is just a group of ordinary Internet celebrities who have been reported by the news after being the most popular and out of the circle, and more of them will not be repeated.
They follow a few common traits –Before becoming popular, he was an "ordinary person" and did not sign a professional MCN;is also red because of a certain "ordinary person" trait on his body.
The sisters convey a simple smile and an open-mindedness to life, the two kindergarten teachers have their own affinity, Yu Wenliang's initial record of life is very ordinary, and the mental state of "funny in the morning, working during the day, and emo at night" is considered to be a portrayal of the life of the post-00s.
Even the dark horse couple with the most negative controversy has made some netizens think that they present the life of ordinary people. 
Except for the "rotten sisters" who graduated from double first-class universities, ordinary Internet celebrities almost without exception have embarked on, or want to monetize their popularity through live broadcasts. It's understandable how they are not professional, systematically trained content producers, and naturally lack the ability to produce content consistently. Their situation is like that of Derpy, even if you know that the luck of hitting yourself involves risks, it is still difficult to refuse a profit that far exceeds your daily income**. It's just that as Internet celebrities who are popular because of "ordinary people", once they get out of the identity of ordinary people, it is easy for them to stop being "Internet celebrities". Live streaming.
has become the only outlet for ordinary people?The only "rotten sister" who has not embarked on the road of live broadcast for rewards and live broadcast with goods is actually there@极昼工作室admitted frankly in the interview that he had the idea of concentrating on being a self-a**.
After her story of "five years of graduation and a monthly salary of 5,000" exploded, there were so many messages about her cooperation that she couldn't reply, and some advertisers asked her to do it by name.
The ** of an advertisement is more than the previous month's salary, "I am starting to drift and want to set up a personal studio". Later, she woke up with a rapid feedback on the decline in popularity and data:Before, the advertiser called her "baby", and after the message didn't reply for a few days, she asked "Does Baozi have a place this month", and people no longer replied.
Only three months later, she couldn't receive advertisements, and she couldn't shoot what she wanted to do, so she simply got rid of the anxiety of unstable income and began to look for a job. Of course, in the world of ordinary people, it is not easy to find a good job.
Photo source: Polar Day Studio.
In all the ordinary people who exploded last year, you can observe the phenomenon of the popularity experienced by Wanwan in a short period of time. For example, the search index shows that after Yu Wenliang became popular in mid-October, the popularity fell off a cliff in just one week**. A month later, there was a discussion, and it was his change from not receiving advertisements to making money through live broadcasts that caused controversy. After that, there was little heat.
For all Internet celebrities who have experienced a sudden explosion, it is an inevitable trend for the attention to plummet after becoming popular. It's just that this is especially evident in ordinary Internet celebrities. They are not professional contracted Internet celebrities, and they lack the operation of MCN agencies after they become popular, such as immediately starting to cooperate with other big Internet celebrities, rubbing the popularity of topics, and cooperating with the traffic publicity and distribution needs of the platform. The flow held by the hand does not need to be blown, and it will be scattered after two steps.
Yu Wenliang's ** before he became popular.
Dig, dig, dig, dig" The controversial sentence "The net income of each live broadcast is about 1,000" is actually not why not eat minced meat to show off wealth. She was responding to rumors of "millions of income" on the Internet, and many people speculated that she could make millions of dollars through fame, but this was not the case, and her best sales were only 300 pairs of jeans for 89 yuan.
The popularity of traffic dissipated faster than she imagined, and the live broadcast itself was more painful than she imagined.
Ms. Momoko said in an interview that she even masochizes herself when she is in a bad mood, "I feel like I'm a little sick."
I don't want to comment on the correctness of the choice of ordinary people's Internet celebrities to bring goods in live broadcasts, in my opinion, this is a question that cannot be discussed right or wrong at the moment.
At the individual level, these ordinary Internet celebrities who have been hit by the heat are already adults.
What kind of life do you want to live, what industry do you want to make money from, what kind of pressure you have to endure after making a choice, and whether you want to quit after regretting itAdults stand on their own level and think for themselves, that is, whether it is bitter or sweet is their own choice. In recent years, there has been a lot of discussion about the advantages and disadvantages of the Internet celebrity profession, and it is not an industry secret that is difficult for ordinary people to reach. At the social level, I stand at the moment of time, and I really can't say in a high-sounding manner that "live streaming to make quick money is a bad orientation". The metaphysical value struggle is meaningful only when the basic metaphysical needs are satisfied. If the fact that ordinary people were praised as Internet celebrities had happened a few years earlier, we might still have reason to criticize people's impetuousness, there are many outlets in society, and all walks of life are promising, so why be trapped in a dream of live broadcast and laughter.
But in the past year, this kind of live broadcast that has been hit by traffic and given the privilege of becoming popular is the only outlet for ordinary people. AI and new energy are of course the outlets with strong development momentum in 2023, but they are not a ride that ordinary people can take a ride. Ordinary people Internet celebritiesIt has become the fastest "consumable" for update iterationsOrdinary people were once praised as Internet celebrities, and it is difficult to determine whether this matter is good or bad for the parties involved. But one thing is for sure, it's a good thing for the platform. Ordinary people are better able to contact and control than the Internet celebrity team and the celebrity team, and it is easier to "safely" paste it. In many cases, there may be no need to intervene deliberately, and the existing basic algorithm logic can automatically make ordinary people appear and disappear in the public eye. Become a meteor on the hot search list, a consumable in the flow pool.
Behind ordinary people becoming Internet celebrities, there has been a long-term trend in the past few years, not only the star-making industry in the entertainment industry has stagnated, but also the promotion of Internet celebrities has become more and more powerless. 2019 is known as the "first year of Internet celebrities" and "the year of Internet celebrities breaking the wall", that year Li Jiaqi became popular out of the circle, and live streaming entered the public eye as a mature industry.
Brother Giao's "I'm too difficult" and Han Meijuan's "All causes must have results, your retribution is me" has made local Internet celebrities no longer just popular in the small circle of subculture, but have become a material library for the whole people to play memes.
Prior to this, everyone's impression of "Internet celebrities" was almost limited to the same beauty and beauty bloggers. After that, a variety of Internet celebrities began to enter the public eye. The influence of Internet celebrities can gradually match or even overshadow celebrities, and a large part of the reason is that the entertainment industry collectively entered a period of conservative and shrinking public image of celebrities at that time.
Celebrities are becoming more and more boring, and this continues to this day, with different types of Internet celebrities popping up in one fell swoop, dividing the public's attention in terms of entertainment.
However, after several years of rapid growth,The number of users of platforms such as short ** and the Internet celebrity economy have once again unexpectedly ushered in a slowdown in development.
Today, "ordinary people" have become the last abundant winter pastures for network traffic. Until there is a rebirth of grass and trees in the spring pastures, effective industry innovation or business growth, Internet content platforms will need to rely on the grasslands called "ordinary people" to recuperate. Like Xiaohongshu's business order-taking platform, the value of ordinary people's economy is reflected in the fact that small bloggers with only a few thousand fans can already monetize their traffic by receiving business orders. It is not only an opportunity for ordinary people, but also a sweep of traffic algorithms for ordinary people from another perspective.
After all, ordinary people understand ordinary people best and can resonate with each other the most. While the algorithms of various platforms are chasing this kind of content, they will inevitably make the word "ordinary" become a traffic password. Yu Wenliang, who will be selected in 2023, will at least be really ordinary in the past, but what about the "ordinary people" who will be selected in 2024 and 2025?
Whether you like it or not, everyone's online life has been passively drawn into this contest to pick the lucky ordinary people. In the anxiety of "he can make money like this, I may be able to do it too", I don't know how many people will be forced to participate in the self-exploitation of the competition for the lucky ones. On the first day of 2024, my first expectation this year is that I hope that in the new year, we will no longer be deceived by the "ordinary" on the hot search, and we will no longer be provoked by exaggerated words. Invest more love and hate in real life, experience more hard work and exhaustion, at least they are real and vivid.