As one of the series of activities of the 7th Jilin Ice and Snow Industry International Expo, with the support and guidance of the Industrial Development Department of the Ministry of Culture and Tourism, the "Colorful Chinese Festival Good Things" cultural and tourism promotion activity (ice and snow equipment topic) sponsored by the Jilin Provincial Department of Culture and Tourism was recently held in Changchun City. The event was carried out in a combination of online and offline ways, with product displays, roadshows, interactive experiences and other links set up on site, attracting many representatives of cultural and tourism enterprises to participate.
Build a communication platform
In order to better serve ice and snow equipment and cultural tourism equipment enterprises, the event invited Changchun Bainingdun Sporting Goods Equipment, Changchun Yitian Sports and Culture Development, Shanghai Township Xiushu Marketing Planning Center, Jilin Moenge Technology Development Co., Ltd., Jilin Boluo Ice and Snow Technology Co., Ltd., and Dongliao County Guichun Leather Products Factory 6 enterprises to bring the project to the roadshow.
The roadshow promotion session takes the form of "product roadshow + expert comments + on-site Q&A interaction", and the heads of various ice and snow equipment and cultural tourism equipment enterprises introduce product research and development, characteristic technologies, production capacity, etc. in detail, and conduct interactive Q&A with the expert jury. The roadshow lasted for nearly 1 hour, the atmosphere was warm, and the expert jury and guests had a more intuitive understanding of Jilin's ice and snow equipment and cultural tourism equipment.
Thank you very much to the organizers for providing us with a platform for communication and display, and the ice and snow equipment we brought this time are all independently developed. Since its establishment more than 10 years ago, the company has caught up with the good opportunity of Jilin Province to vigorously develop the ice and snow industry. As an ice and snow equipment manufacturing enterprise, we will seize the development opportunity to meet the market demand of ice and snow tourism, invest more manpower and financial resources to strengthen product research and development, make excellent products, and enhance the competitiveness of ice and snow equipment. Zhuang Peng, deputy general manager of Changchun Bainingdun Sporting Goods Equipment, said.
Jilin's high-quality ice and snow equipment and cultural tourism equipment attracted the attention of many enterprises and investment institutions on the spot, and a number of cooperation intentions were reached on the spot. Ye Siyang, the owner of the owns snow clothing brand, is very optimistic about the Jilin market, "As a ski enthusiast, I think the ice and snow industry in Jilin has a lot to offer, and I hope to reach in-depth cooperation with ski resorts and ice and snow equipment manufacturing enterprises in Jilin Province through this event." ”
Showcase your products in one place
In recent years, ice and snow tourism has continued to heat up, and enjoying ice and snow has become a popular choice for people to travel in winter. In order to further stimulate the vitality of investment, during the event, the organizer also released the "Colorful Chinese Festival Good Things" (ice and snow equipment) product promotion manual, focusing on the promotion and display of a number of high-quality, cost-effective ice and snow equipment and cultural tourism equipment, so that the majority of enterprises and investors can choose more intuitively and efficiently.
According to reports, from January to March this year, the Jilin Provincial Department of Culture and Tourism solicited ice and snow tourism equipment and cultural tourism equipment products that have been carried out or are intended to carry out cooperation at home and abroad from cultural and tourism enterprises across the country. Ice and snow field equipment, ice sports equipment, snow sports equipment, wearable devices, ......Since the launch of the solicitation, cultural and tourism enterprises from all over the country have actively participated.
The relevant person in charge of the Jilin Provincial Department of Culture and Tourism said that the event was strongly supported by the cultural and tourism departments of various provinces, autonomous regions and municipalities, and nearly 100 cultural and tourism enterprises actively participated in the selection and delivery of more than 170 product materials. After careful screening, nearly 60 pieces of ice and snow equipment and cultural tourism equipment products from 37 ice and snow equipment manufacturing enterprises in 11 provinces, autonomous regions and municipalities including Beijing, Liaoning, Jilin, Shanghai, and Jiangsu were included in the register, which were promoted at home and abroad to help enterprises explore markets at home and abroad.
In addition, the event also set up an offline display area for ice and snow equipment of "Colorful Chinese Festive Goods" to create an immersive shopping experience for exhibitors, and a negotiation area was added to facilitate the communication and docking between exhibitors and interested buyers. Seven ice and snow equipment companies from Shanghai, Jilin, Changchun and other places displayed ski clothes, ski helmets, ski boots, ski socks and other products on site, attracting many Chinese and foreign merchants.
Help enterprises go overseas
The event attracted merchants from Russia, South Korea, Tajikistan, Vietnam and other countries and regions to participate in the event. After the on-site event, the event products were also distributed to marketing platforms at home and abroad in the form of short **, which continued to expand the communication and influence of the event and help enterprises to form groups to "go to sea". According to statistics, a total of 9160,000 domestic and foreign viewers participated in the online live broadcast, including about 240,000 overseas viewers.
The relevant person in charge of the Industrial Development Department of the Ministry of Culture and Tourism said that the event focused on ice and snow equipment, and selected a number of outstanding domestic enterprises and brands, covering professional sports equipment such as skiing and skating and essential products for winter tourism, which can meet the needs of different tourist groups. It is hoped that the event can provide more choices for overseas audiences in cultural and tourism consumption, and create opportunities and build a platform for exchanges and cooperation between Chinese and foreign cultural and tourism enterprises.
In the future, we will strengthen the support and publicity of our own brand ice and snow equipment enterprises, promote the scale and structure optimization of ice and snow equipment enterprises, expand foreign communication channels, and create a broader development space for ice and snow equipment enterprises. The relevant person in charge of the Industrial Development Department of the Jilin Provincial Department of Culture and Tourism said. (Author: Liu Dongxue, China Tourism News reporter Liu Yuping;Editor: Song Yuqiu).
Original topic: "To build a platform to enhance the international competitiveness of China's ice and snow equipment - "Colorful China Festival Good Things" Culture and Tourism Promotion Activity (Ice and Snow Equipment Topic) Held".