A total of 249819 pickup trucks were sold in the United States in December, a slight decrease of 3% year-on-year4%。Since then, the U.S. pickup truck sales for the whole year of 2023 have been released, with a total of 2870343 pickup trucks sold throughout the year, achieving an increase of 582%, another bumper year. In the U.S. market, a total of 17 pickup model series achieved sales. A few are happy and some are sad, some models have fallen sharply, and some models have grown very sharply.
The Ford F-150 series remains the 2023 sales champion for both American pickup trucks and American cars. A total of 750789 new cars were sold for the year, an increase of 14 percent on the basis of last year81%, the strength is not trivial. U.S. consumers are increasingly fond of the Ford F-150 full-size pickup truck, and they are not in any way affected by the preference for lower-emission vehicles under environmental pressures.
The second largest pickup truck in 2023 is still a full-size pickup truck, Chevrolet Sorod, with annual sales of 555148 units, achieving 6The 57% increase, although it is as large as the F-150 growth, is still a good year. It can also be seen that American consumers do not seem to pay much attention to environmental protection. A large pickup truck is just needed.
The third best-selling pickup truck in 2023 is still the full-size pickup RAM series. The annual sales volume was 444927 new cars, but it was **5% year-on-year. The fundamentals of the RAM series are still very large, but they are weaker than the "big brother" and "second brother". In 2024, we need to be more rapid and accurate in product development.
The 2023 U.S. midsize pickup leader is Toyota Tacoma, with annual sales of 215853 units, an increase of 876%。Toyota Tacoma has not been replaced in 2023, and the new Tacoma will be ushered in in 2024. The all-new hybrid system will soon be added to the Tacoma model lineup, offering more power and lower fuel consumption. Toyota Tacoma is expected to achieve better results in 2024.
The model with the largest sales growth in the U.S. in 2023 is the GMC Hummer EV. With 3,260 units sold for the year, this model ranked last. But it grew by a whopping 28173%。Because the GMC Hummer EV sold only 854 new cars in 2022. And from the month-on-month sales volume, it can be seen that the GMC Hummer EV is basically on a growing trend. The last three months of 2023 have been held at 600 vehicles. Sales are expected to reach a new level in 2024.
As one of the few new EV manufacturers in the United States that has already been mass-produced, 2023 will be an extraordinary year, with annual sales reaching 19,410 units, an increase of 9606%。As an electric pickup truck, the Rivian R1T has surpassed the sales of the gasoline-powered pickup Nissan Titan. With the further release of Rivian production capacity. Rivian is expected to continue its rush in 2024.
The biggest drop came from the Ford Ranger. For the whole of 2023, only 32,334 new cars were sold, a decrease of 43 compared to 56,987 in 202326%。Ford Ranger's encounters in different countries in 2023 are also the best two days. The Ford Ranger defeated the Toyota Hulix in Australia in 2023 to win the sales championship, but suffered a waterloo in its home country. Some analysts say that the company has taken market share from its own compact pickup truck, the Ford M**Erick. But it may also be caused by Ford's strike in China, and they took the initiative to arrange the adjustment of production line capacity. Because after all, the Ford Ranger is a classic model with very strong product power and has been selling for many years, even if it encounters sluggish sales, it should be a gradual decline, rather than a cliff like now**. Stay tuned again in 2024.
The Jeep Gladiator has a loyal following, but it's inevitable that the brand's models are becoming more and more niche. The second-largest drop in pickup trucks in 2023 came from the Jeep Gladiator, which fell by a whopping -2912%, with annual sales of 55,187 units. The diesel version of the Jeep Gladiator is also no longer on sale. 2024 will be a difficult year.
Hyundai Santa Cruz sold 36,675 units in 2023, a slight increase of 053%。In addition to local brands and Japanese brands in the U.S. market, pickup trucks are mixed up, and only one Korean compact pickup truck is squeezed in. This shows that the U.S. pickup truck market is very conservative, and even European brands are difficult to gain a foothold. With the rise of electric pickups, there should have been Chinese electric pickups, but the country's market is relatively closed, casting a big shadow on China's new energy pickup trucks to develop the North American market.
Write at the end:U.S. pickup trucks have achieved single-digit growth in 2023, and the change is not much. The four best-selling pickup trucks are still the gasoline version of the full-size pickup, and the best-selling mid-size pickup truck is still the Toyota Tacoma. However, there is also change in the immutability. The two electric pickup trucks, the Rivian R1T and the Hummer EV, are achieving better and better sales and more and more surprising growth. The U.S. pickup truck market is relatively closed, and it is expected to open up further in 2024 to make the market more active.