text|Yu Yan.
ed|Wu Ge.
Produced|Yuguan Finance.
The frost solar term of "the air is solemn and condensed, and the dew is frost", which is the last solar term of autumn. For the people of Chongzuotian and other counties in Guangxi, a small border city in the southwest, this day is not only a solar term, but also a festival.
Every late October, people here will wear bright traditional Zhuang costumes, dance the "hammer dance", dragon and lion dance, and have a frost festival that lasts for several days.
Xiangdu Town, Tianzhi County, is an important birthplace of the Zhuang Frost Festival, which has been selected into the fourth batch of national intangible cultural heritage representative projects in 2016 and has become a scene in Guangxi.
In addition to being famous as the birthplace of the Frostfall Festival,Tianzhi CountyIt also has the reputation of "the hometown of Chinese finger pepper", "the hometown of longevity" and "the hometown of Chinese hammer dance art".
But at the same time, it used to have another label:Impoverished counties
As a small city in the southwest of Yunnan, Guizhou and Guizhou rocky desertification areas, the beautiful scenery of Tianzhi County has many mountains and little soil, and resources are scarce.
Ten years ago, it was first proposed".Seeking truth from facts, adapting measures to local conditions, categorical guidance, and targeted poverty alleviationThe concept of "". In this year, the Chinese Shou "bonded" with Tianzhi County and established a counterpart assistance relationship, which is ten years.
With the belief that "the sky waits for the sky, and there is no way out in the mountainous areas", Tianzhi County finally got rid of poverty in May 2020 and withdrew from the sequence of poverty-stricken counties. In this year, China won a decisive victory in the decisive battle against poverty.
With the goal of building a moderately prosperous society in an all-round way and poverty alleviation as scheduled, China has officially entered an era of moving towards the goal of common prosperity, and the focus of the country's "three rural" work has shifted from poverty alleviation to the full implementation of the rural revitalization strategy. "Opinions on Comprehensively Promoting the Key Work of Rural Revitalization in 2023".(i.e., "Document No. 1" in 2023), proposed for the first time".Build an agricultural power with strong supply security, strong scientific and technological equipment, strong management system, strong industrial resilience and strong competitiveness
From poverty alleviation to rural revitalization, it is not only a leap in the stage of rural development, but also a new mission, new requirements and a new direction for the financial industry to serve rural revitalization.
The construction of "agricultural power" is inseparable from the support of the financial industry. In 2022, the first document "will be".Strengthen financial services for rural revitalization"Separate list is an important element. In April 2023, the former China Banking and Insurance Regulatory Commission issued the Notice on the Banking and Insurance Industry to Do a Good Job in Comprehensively Promoting Rural Revitalization in 2023, requiring the banking and insurance industry to focus on the key areas of building an agricultural power and actively invest in the revitalization of rural industries.
As a financial central enterprise, Chinese Life deeply implements the decision-making and deployment of comprehensively promoting rural revitalization, shifting from poverty alleviation in the past to helping rural revitalization, and has formulated the "Implementation Plan for Key Work of Comprehensively Promoting Rural Revitalization in 2023" by Chinese Life, which is committed to fully transforming the advantages of insurance, investment and banking comprehensive financial functions into a strong driving force for comprehensively promoting rural revitalization, and effectively fulfilling the responsibilities of China Life.
As a member of Chinese Life Group, Chinese Life Property Insurance *** hereinafter referred to as "".China Life Property & Casualty InsuranceWith the "great man of the country" and the "expectations of the people", we will focus on the "five revitalizations" of designated areas, go deep into the rural frontline, and take multiple measures to help rural revitalization and the construction of an agricultural power.
Supporting the industry: Enhance the resilience of rural industries
To revitalize the countryside, industry must go first. The Strategic Plan for Rural Revitalization (2018-2022) proposes that the construction dimension of rural revitalization includes five aspects, one of which is:To achieve industrial prosperity, take this as the core to take the development path of quality agriculture and green agriculture
The whole agricultural industry chain is an organic whole that is closely related, effectively connected, coupled and coordinated with the main body of agricultural R&D, production, processing, storage and transportation, sales, brand, experience, consumption, service, etc., and is an important part of building a modern rural industrial system, providing strong support for comprehensively promoting rural revitalization and agricultural and rural modernization.
As the whole agricultural industry chain faces complex and diverse risks, agricultural insurance is an important tool for modern agricultural risk management. The prosperity of agriculture is inseparable from the escort of insurance. Under the rural revitalization strategy, the insurance industry is also gradually changing"Ensuring production" has shifted to "ensuring the whole industrial chain".
In the past ten years of "bonding" with Tianzhi County, Chinese Life has sent a total of 5 headquarters cadres and 5 grassroots cadres to take root in Tianzhi County, and has invested more than 91 million yuan in assistance funds, providing important support for the local area to win the battle against poverty in an all-round way and move towards the fast track of common prosperity.
The conditions for the development of the cattle industry are unique. Tianzhi County proposed that the local government should form a characteristic brand and strive to build a large cattle county in Guangxi.
To develop the industry, it is necessary to solve the problem of funds. To this end, China Life Property Insurance has vigorously developed the construction of 18 cattle breeding communities under the implementation of the cattle breeding insurance policy for poor households in Tianzhi CountyPoor households + large professional households"and breeding grounds".Substitution with awards"The development model guides the professional large households to take the breeding base as the center, and through the form of passing, helping and leading, the neighbors, relatives and friends and villagers jointly develop the characteristic breeding industry and achieve common prosperity.
It is understood that the industrial model has been highly recognized by Guangxi District, and it will be promoted as a typical model in the whole region.
In 2017, China Life Property Insurance took place in Huang Kefeng's breeding community".Cooperatives + poor households"The development model encourages and guides capable people who have mastered breeding technology to drive poor households to carry out beef cattle breeding and achieve common prosperity. Explore the development of beef cattle breeding model, point to area, creation"Poor households +" industry poverty alleviationmodel, driving more than 5,700 poor households in the county to develop characteristic breeding industry.
In 2020, China Life Property Insurance assisted the construction of Bameitun Cattle Raising Community in Jinyuan Village to guide large professional households to take the breeding base as the center, and through the form of passing, helping and leading, connecting neighbors, relatives, friends and villagers to jointly develop the industry, so as to achieve poverty alleviation and prosperity.
Up to now, China Life Property Insurance has invested in the construction of cattle breeding industry according to local conditions, and the county's cattle breeding inventory is 12020,000 heads, and gradually support the growth of local pillar industries.
Expanding ecological industries such as raising chickens under the forest is another targeted poverty alleviation strategy in Tianzhi County. In 2018, China Life Property Insurance achieved remarkable results in the understory chicken industry piloted by Huang Gardenia in Dongyi Village, Ninggan Township, Tianzhi County, with an annual income of up to 250,000 yuan, driving 3 households out of poverty to successfully get rid of poverty.
In 2021, China Life Property Insurance assisted the construction of the "cane sea chicken" breeding industry in Jinyuan Village, vigorously developed the understory chicken industry, relied on the adjacent sucrose resources, raised with sucrose juice, created the "cane sea chicken" brand, and made the project bigger and stronger through the method of "company + cooperative + farmer", and strived to achieve the goal of slaughtering 100,000 chickens per year, which effectively drove the local economic development.
In addition, China Life Property Insurance in 2022 will also be based on ".Cooperatives + Economic Cooperatives + Rural Households"model, aid to build into the village of Huaitun macadamia planting base, planting area of 340 acres, after the completion of the project, is expected to have an annual output value of more than 700,000 yuan.
In 2019, in order to further promote the effective connection between poverty alleviation and rural revitalization, China Life Property Insurance responded to policies such as rural revitalization and caring for left-behind children, and supported returning mothers to start businesses and find employmentReturning MomThere are 25 "returning mothers" in the workshop, mainly producing traditional Chinese clothing by hand, with an average monthly economic income of 2,500 yuan, so as to earn money and take care of the family.
Since 2020, China Life Property Insurance has supported 18 industrial projects in Tianzhi County with 8.48 million yuan, benefiting 13 townships (towns).
Insurance: Risk management to help farmers
Agriculture is a typical risk industry, especially in China, there are many natural disasters, the risk of agricultural products is systemic, the comprehensive ability of China's rural areas to resist and respond to agricultural risks is weak, the agricultural infrastructure is still weak, the scientific and technological support capacity is insufficient, the role of agricultural insurance is not sufficient, and the joint efforts of various management tools are not enough.
The ** financial work conference held from October 30th to 31st proposedGive full play to the economic "shock absorber" and social "stabilizer" function of the insurance industry
In the new development stage of comprehensively promoting rural revitalization, how to innovate rural financial service models and products, and improve the ability and level of rural insurance financial services have put forward higher requirements for the insurance industry.
On October 11, the relevant person in charge of the State Administration of Financial Supervision said in response to reporters' questions that it is necessary to build and improve a high-quality insurance systemBuild a high-quality service system for agricultural insuranceGive full play to the role of agricultural insurance in disaster prevention and mitigation and post-disaster claims, and effectively serve rural revitalization and the construction of an agricultural power.
When participating in poverty alleviation and rural revitalization, China Life Property Insurance is also focusing on improving the financial and insurance service system for rural revitalization, and giving full play to the characteristics of insurance to help agriculture, protection and finance.
Launched in Tianzhi County".Poverty ProtectionFor key groups such as marginal households prone to poverty, unstable households in poverty alleviation and households with sudden serious difficulties, China Life Property Insurance classifies and clarifies poverty prevention standards and scientifically sets up poverty prevention procedures, so as to establish a precise poverty prevention mechanism of early warning, sudden poverty disposal, poverty alleviation and stability alleviation from all angles and levels.
From 2021 to 2022, the "Poverty Prevention Guarantee" provided 98.9 billion yuan of risk protection, with a total compensation of 264960,000 yuan, with a total of 316 households, effectively preventing the people who have been lifted out of poverty from returning to poverty due to illness, disaster, injury, and education, and building a solid foundation for security.
In view of the cattle industry that is being vigorously developed in Tianzhi County, China Life Property Insurance is also actively exploring the provision of risk reduction management for it. In 2017, China Life Property & Casualty Insurance Guangxi Branch actively explored the implementation of cattle breeding insurance for poor households in Tianzhi County, and purchased cattle insurance for poor households in Tianzhi County for free. In the following year, the "cattle face recognition" technology system was innovatively launched, which established a cattle identification management system by collecting the faces of cattle and effectively solved a series of problems such as live quality control and insurance financing in animal husbandry.
As of the end of July 2023, 13Data collection and underwriting of 510,000 cattle, covering 3 farmers60,000 households, with a risk insurance amount of more than 127.8 billion yuan, 24.47 million yuan was paid through the "cow face recognition" technology, benefiting more than 3,605 farmers, and the balance of live mortgage loans for beef cattle exceeded 40 million yuan.
In addition, with the support of the "Bull Face Recognition +" technology, China Life Property Insurance has also carried out ".Bull face recognition + insurance + loansmode. Since 2021, Chongzuo City has deepened the linkage between banking and insurance, carried out pledged loans for beef cattle insurance policies, and farmers increased their credit with insurance policies, which reduced the risk of bank financing, effectively solved the problem of unsecured financing for farmers, and achieved the goal of benefiting from the insurance company's precise underwriting, farmers' assured feeding, and banks' assured lending.
It is understood that this innovative technology became the selected city of ChongzuoIn 2022, the reform achievements and top ten achievements of Guangxi are the only oneand is being replicated nationwide.
In addition, China Life Property & Casualty Insurance Guangxi Branch has also customized policy-based characteristic agricultural insurance such as Zhitian pepper insurance and corn full cost insurance, which fills the gap in the insurance of special agricultural products and reduces the risk of farmers' income decline caused by market fluctuations and disasters. Since 2020, Chinese Life has been invested26.32 million yuanCarry out various financial and insurance support services to comprehensively promote the rural revitalization and development of Tianzhi County.
Over the past ten years, China Life Property Insurance has provided various "three rural" risks for Tianzhi County22.4.7 billionMeta-risk protection, the total payout is exceeded30 millionMeta,6,654 householdsFarmers benefit.
Healthcare: Weaving a dense network of health and revitalization
Compared with cities, rural areas, especially those in underdeveloped areas, are relatively lacking in medical resources and equipment, and problems such as difficulty in seeing a doctor, poverty due to illness, and return to poverty due to illness are particularly prominent in rural areas. The construction of healthy villages is also an important part of rural revitalization
In terms of health poverty alleviation, China Life Property Insurance strengthened cooperation with Tianzhi County, and in September 2018, relying on the medical insurance information system, using the Internet, big data and other information platforms, the basic medical insurance, serious illness insurance, civil affairs assistance, secondary reimbursement, financial support, etc. were integrated and constructed"One-stop" instant settlement service platform for medical assistanceThrough political and insurance cooperation, resource integration, link optimization, data sharing, etc., the "diagnosis and treatment first, payment later" has been realized, which solves the problems of long patient reimbursement cycle and high pressure on advance funds.
In order to improve the level of social security of poor households with registered cards and effectively reduce the phenomenon of poor households falling into poverty and returning to poverty due to accidents, China Life Property Insurance is a total of 2014-2015 poverty alleviation households and poor households in Tianzhi County11.540,000 peopleThe purchase of personal accident insurance has solved the risk protection problem of poor objects to a certain extent, prevented and solved the problem of poor households from falling into poverty and returning to poverty due to accidents, and put an "insurance lock" on the poor households to resist risks.
In addition, in order to consolidate the stability of the employees of the poverty alleviation workshop and help Tianzhi County to accelerate the formation of the "wild goose return economy" effect, China Life Property Insurance also provides a poverty alleviation workshop for Tianzhi CountyMigrant workers purchase accident insurance to eliminate their worries, so that the work of poverty alleviation workshops in Tianzhi County is at the forefront of the whole region.
Fuzhi: Cultivate and revitalize endogenous power
Education is not only a project for people's livelihood, but also a strategic project for removing the hat and rooting the poor. Poverty alleviation is an important task of poverty alleviation and development, and it is also an important way to block the intergenerational transmission of poverty.
In 2017, Chinese's birthday was launchedJiaoxiang Student Scholarship Program, 390 students from orphaned, disabled and extremely poor families in Tianzhi County were subsidized, with a subsidy of 2,000 yuan per person, so that extremely poor students in Tianzhi County could receive a good education.
From 2014 to 2019, the Chinese Life Donation Fund reached the level3.1 million yuan, care for left-behind children, solve the difficulties of schooling, Xi and life for children from poor families in mountainous areas, and donate more than 870 computers, printers, photocopiers and other electronic equipment to Tianzhi County, which is equivalent to about funds800,000 yuan, consciously take on a social responsibility to care about education and support education, and strive to help Tianzhi County close the gap between different "starting lines" of urban and rural children.
Stimulate the endogenous motivation of the masses in poor areasIt is a prominent feature of poverty alleviation and development with Chinese characteristics, and an important measure to win the battle against poverty.
The key to rural revitalization lies in talent。In order to actively play the role of talents in supporting intelligence, China Life Property Insurance invited experts to carry out special skills training and assistance for technical talents in characteristic industries such as cattle breeding and agricultural product planting for rural breeding and breeding leaders".Principals and subject leaders studiosThe project has driven 20 principals and 45 discipline leaders to pass on the work and improve the level of teachers in the county, and the number of participants in the training is about the same every year1000 peopleAbove. Integrate the personnel fighting at the grassroots level into the overall pattern of poverty alleviation, realize the promotion of entrepreneurship through training, the development of industries through entrepreneurship, and the increase of income through industry, and ultimately help poor households increase their income and get rid of poverty.
At the same time, China Life Property Insurance introduced education and assistance equipment for the population150 thousandIn 2023, we will continue to carry out the capacity improvement training for rural revitalization cadres in Tianzhi County, the talent training of the "three teams" and the training subsidy plan for insurance vocational colleges for poor college students in Tianzhi County.
In addition to supporting talents and supporting their aspirations, China Life Property Insurance is also actively buildingCultural poverty alleviation, the implementation of the construction of Jinyuan Village Night Market Cultural Corridor and other cultural assistance projects 4, the construction of Tianzhi County modern characteristic agriculture (core) demonstration area Chili Expo Park and other rural revitalization demonstration sites 3, the construction of Dongping Town Party and Mass Service Center and other Party and mass activity communities 4, continue to improve the quality of life and happiness of the farmers, and promote the construction of cultural and spiritual civilization in Tianzhi County.
In addition, Chinese Shou also serves Dongyi Village, Ninggan Township, Jinyuan Village, Jinyuan Village, Through the construction of four cultural assistance projects such as the cultural corridor of the night market in Jinyuan Village, three rural revitalization demonstration sites such as the Chili Expo Park in the modern characteristic agriculture (core) demonstration area of Tianzhi County have been built, and four party-mass activity communities such as the Party and Mass Service Center of Dongping Town have been built to continuously improve the quality of life and happiness of the farmers, promote the construction of culture and spiritual civilization in Tianzhi County, and enrich the spiritual and cultural life of the masses.
E-commerce: Demonstration of innovation in agricultural consumption
On June 21, Zhu Pingquan, a temporary cadre of China Life Property Insurance and deputy county magistrate of Tianzhi County, appeared in the live broadcast room of China Life Property Insurance Caibao and became an "anchor" with goods.
This is a scene from the Chinese Life Customer Festival. In the live broadcast room, Zhu Pingquan enthusiastically introduced the customs and specialties of Tianzhi County to the netizens, customers and employees of the China Life system in the live broadcast room.
Since 2016, China Life Property Insurance has been exploring".Poverty alleviation through consumptionThrough e-commerce platforms such as "Hui Life" and "Guoshou iBuy", more than 10 kinds of agricultural products such as honey, chili pepper and selenium-rich rice in Tianzhi County are vigorously sold, helping to solve the problem of "the last mile" of the sales of local products produced by poor households in Tianzhi County.
Under the "broadcast" of China Life Property Insurance, as of 2019, the cumulative sales have exceeded the limit14 millionMeta,Through the "China Life i-Purchase", it has helped poor households cumulatively493 households, the poorPeople sell agricultural and sideline products. Through the "Caibao Live" live broadcast platform, a new demonstration of e-commerce to help agricultural consumption will be carried out, and only from January to early August 2023, the property insurance system will help to buy and sell agricultural products such as Tian238.630,000Meta,
China Life Property & Casualty Insurance through Innovation".E-commerce platform + online live broadcast + offline exhibition"Help the new demonstration of agricultural consumption, give full play to the company's synergistic resource advantages, help more than 20 kinds of local characteristic agricultural and sideline products to catch the fast track of e-commerce live broadcast, and cumulatively help sell agricultural and sideline agricultural products in Tiantian and other counties40 millionYuan, broaden the sales channels of agricultural products, and promote farmers to increase income and generate income.
Public welfare: persistence, will change
Groups of residents of China Life Property Insurance have seen the changes in the countryside in the past ten years. As stated in the theme of the "Chinese Life Rural Revitalization Ten Year Tour and Angel Project Donation Ceremony Live Event" hosted by China Life Property Insurance in Tianzhi County on October 31: persistence will change.
The live broadcast event was organized by China Life Property & Casualty Insurance in cooperation with China Rural Development Association and Tianzhi County**, and mainly included three links: the donation and launching ceremony of Tianzhi County of the "Angel Project" project, the interview of leaders of the ten-year tour of Chinese Life Rural Revitalization, and the intangible cultural heritage experience of Tianzhi County. It shows that in the past ten years of Chinese life, in terms of risk protection, industrial revitalization, talent revitalization, etc., it has provided important support for Tianzhi County to win the battle against poverty and move towards the fast lane of common prosperity.
Since 2017, China Life Property Insurance has successively launched the "" for low-income adults who are prone to returning to poverty, children from low-income families in underdeveloped areas, and women in difficulty in underdeveloped areasRoof beamsCome on babyCome on Mulanand many other public welfare insurance projects.
In order to further improve the conditions of rural medical facilities and equipment in underdeveloped areas, the Chinese Life Charity Association will donate assistance funds in September 20231 millionYuan, within the scope of the key counties where China Life Property Insurance has carried out public welfare insurance projects such as "Pillars" and "Come on Baby", it will be carried out in conjunction with the China Rural Development Association".Angel Engineering"Patrol public welfare project.
It is understood that the project is supported in the form of "hardware equipment + training support".Country doctorAcute disease response, diagnosis and treatment of common diseases, chronic disease management and some appropriate techniques of traditional Chinese medicine.
By strengthening the level of disease prevention and chronic disease management in underdeveloped areas, we will jointly build a comprehensive public health security system and innovate".Risk protection + health managementmodel, setting a model for rural health revitalization projects.
Under the synergistic strategy of "poverty alleviation + public welfare + brand + organization", China Life Property Insurance has been formed".Insurance, innovation, and cohesionThe brand resources will be transformed into a force to help and tackle tough problems, and help the comprehensive development and ecological civilization construction of Tianzhi County.
The specialty "Colorful Glutinous Cake" that appears at the Frost Festival in Tianzhi County is regarded as a symbol of abundant grains and five blessings. When the harvest of five grains not only appears on the "colorful glutinous rice", but also appears in the real life of the people, this is the meaning of rural revitalization.
*: Internet, China Life Property Insurance.