Recently, Oriental Selection has once again become the focus of attention. On December 16, the official Douyin account of Dongfang Selection issued a notice of personnel appointment and dismissal, announcing that Chairman Yu Minhong was concurrently serving as CEO of Dongfang Selection, and Sun Dongxu was removed from his position as executive director and CEO. This decision sparked widespread discussion, and it was also the temporary end of the turmoil in the Oriental selection of small essays.
It is worth noting that Dongfang Selection lost more than 2 million fans in just 6 days. On December 15, the share price of Oriental Selection was ** again, when the decline reached 558%。The weekly decline was nearly 22%, and the total market capitalization shrank to 266HK$4.4 billion, evaporating more than HK$7.5 billion. Such a performance has undoubtedly brought great pressure to Dongfang Selection.
In addition, Dongfang Selection updated the profile of its Douyin account in the early morning of the 16th, announcing that it would be temporarily suspended on the same day, and said that it would think about it behind closed doors. Yu Minhong led all employees to review in the announcement, aiming to respond to the recent controversy and the anchor Tianquan's speech. Yu Minhong, Dong Yuhui combined for live broadcast
Although the CEO change of Dongfang Selection seems to be a reasonable organizational adjustment, the move has caused a lot of controversy. It has been pointed out that although risk diversification is a routine move in the operation of enterprises, this method seems to be a bit unkind to Dongfang Selection, and some people even think that it is an act of crossing the river and demolishing bridges. There is no doubt that Dong Yuhui has made an important contribution to the success of New Oriental's transformation. Erasing his contribution is undoubtedly a taboo. There is a view that it was from this time that the contradiction between Dong Yuhui and Sun Dongxu gradually escalated. People can't help but worry about whether there are some employees in the company who see the wind and flatter the management, so they dare to show no respect to Dong Yuhui?
At the same time, there are rumors that Liu Qiangdong's vice president of human resources has gone to Shaanxi to recruit Dong Yuhui, and JD.com has not responded to this matter for the time being. However, Dong Yuhui himself denied this, saying that he has not contacted any company at present. Such rumors have undoubtedly brought more uncertainty to Dongfang Selection, and also intensified the speculation.
As a blogger, we have to pay attention to such events. The change of CEO and the small composition turmoil of Dongfang Selection are not only an internal matter of an enterprise, but also involve the development of the entire industry and the change of the operating model. As bystanders, we should focus on the causes and effects behind these events, as well as what they reveal to us.
First of all, the CEO change of an enterprise is a normal organizational adjustment, but attention should be paid to fairness and justice in the implementation process. For Dongfang Selection, did the removal of Sun Dongxu and the appointment of Yu Minhong as CEO have been fully discussed and debated, and have the opinions and suggestions of relevant stakeholders been taken into account?These are questions worth pondering.
Secondly, the loss of fans and stock price of Xiaowen shows that Dongfang Selection has problems in operation and management. Is it because of the excessive pursuit of short-term interests and neglect the construction of user experience and corporate image?This also reminds us that as self-bloggers, we should not only focus on click-through rates and the number of fans, but also on the quality of content and the needs of users.
Finally, the CEO change of Dongfang Selection has also sparked discussions about corporate management and employee relations. If some employees of the company have the problem of seeing the wind and flattering the management, then the development of the enterprise will face greater difficulties. As an employee, we should adhere to professional ethics and values, and contribute to the long-term development of the enterprise.
In general, the CEO change and the small essay turmoil of Dongfang Selection have provided us with a lot of questions worth thinking about. As a blogger, I hope that you will pay attention to and analyze these events, learn from Xi and learn from experience, and constantly improve your professional quality and industry awareness. At the same time, we should also pay attention to the development and operation of the enterprise to provide readers with more valuable content and perspectives.
The above content is the author's personal opinion).