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** Financial gossip
Author of Financial Gossip
01, Brother Xiao Yang The man behind him
The excitement of this cold winter belongs to Brother Yang.
From the ** turmoil of the female apprentice's "vulgar goods", to the "Hefei effect" caused by Xiao Yang's concert...Everything shows that after Li Jiaqi, Crazy Brother Yang has stepped into the C position in the Internet celebrity world.
And recently, there have been rumors that three sheep are on the market!
Source: China-Singapore Jingwei
However, in this regard, Du Gang, CEO of Three Sheep Group, responded that the establishment of the investment department of Three Sheep is actually only for investment, or to cooperate with listed companies more conveniently, rather than to prepare for future listing. The next step is to go overseas, probably to expand the Singapore market!
This is not the first time Du Gang has appeared in the public eye. But compared with Brother Xiao Yang, who is always active in the public field, Du Gang is much more low-key.
Source: Weibo
Just a few days ago, at Brother Xiao Yang's 30 million concert, unlike the "crazy state" of Brother Xiao Yang who exploded the entertainment list and social list in front of the stage, Du Gang, who appeared in front of various commercial **, showed a completely different calmness and sophistication, and he explained the thinking behind this grand concert and the future picture planning of the three sheep to ** with a "helmsman" attitude.
Source:
And if you pay enough attention to Brother Xiao Yang or the three sheep, you will find that at every key node, it is this man named Du Gang who appears in the field of vision.
He is considered to be the helmsman of this crazy empire and the outside world jokingly called "the man behind Brother Yang".
But Du Gang, who is it?
From his past words with **, we can roughly piece together the slightly vague "cyber fragments" of this man.
Source: Jiupai News
Within Three Sheep Company, Du Gang was called "Teacher Du", mainly because before joining Three Sheep, Du Gang had been an e-commerce teacher in a university for more than ten years.
Regarding his role as a CEO, which seems mysterious to the outside world, Du Gang explained that he is not a professional manager hired by the company to manage the company, but because we have come all the way from the early stage of entrepreneurship and have a division of roles.
And the early stage of entrepreneurship he mentioned was the moment when the three sheep faced a dilemma of monetization in 2021.
Time back to 2019, when Brother Xiao Yang had tens of millions of fans, but he suffered a setback in live broadcasting.
In 2019, Brother Xiao Yang registered and established Lu'an City, Brother Yang's e-commerce, but it went bankrupt in less than 1 year. Even in 2020, Brother Xiao Yang's live broadcast room only sold more than 1,000 orders per live broadcast.
But in 2021, it will sell 1500 million myths metamorphose.
With such an earth-shaking change, in addition to thanking the Internet celebrity Annie for the inspiration of "reverse delivery", another person to thank is Du Gang, who joined the three sheep at that time.
From the positioning of the Three Sheep Middle Platform Service Company, to the construction of the business structure and the establishment of the first-class chain system, Du Gang at that time laid a solid foundation for the future rise of the Three Sheep.
What we have seen from the outside world is from the establishment of the global headquarters of Three Sheep to the creation of self-operated Xiaoyang Zhenxuan, the establishment of MCN to build a talent matrix, and then to the replication of the Hefei model, the establishment of Hangzhou and Shenyang branches of Three Sheep, as well as overseas business planning. All of them are the "crazy" ideas of the three sheep "military advisors".
Now, the Three Sheep business empire is landing step by step according to Du Gang's imagination!
Wei Ya's number one "believer".
Back to the topic at the beginning of the article, under Du Gang's **, although the listing of the three sheep is fake, it also exposes the ambition to join the capital circle.
Source: China Business Magazine.
And opening the business map of the three sheep is by no means as simple as live broadcasting!According to relevant information, at present, Three Sheep Group has directly or indirectly invested in and laid out more than 30 enterprises, involving science and technology, media, film and television, e-commerce, tourism, education and other fields.
Even in the field of financial investment, Sanyang Group also conducts private equity investment through the establishment of subsidiaries, and the establishment of the investment department is likely to be related to this business.
And Brother Yang, who made a fuss in August this year, aimed at the "contact lenses" business, which is actually the best evidence of his dedication to the investment circle.
Source: National Business Daily
At that time, Three Sheep announced that it had reached a cooperation with the listed company "OP Kangshi", the business model was very novel, and the joint venture company was established to create a new brand "Mengshiqing", and OPCOM provided new business line products such as "contact lenses", and Xiao Yang was responsible for online sales.
Source: Weibo
And this inevitably reminds people of Wei Ya, who is also thriving in the investment circle, with Qianxun as her base camp, covering retail, foreign trade, entertainment, consulting, chain management, IP operation, medical beauty and other fields. Among them, the more well-known is the co-founded fast food brand "Fengwei Pie" with Nicholas Tse and his eponymous brand Viya Niya.
Source: Weibo
And more than a year after "retiring", it successively harvested the "first share of collagen" Giant Bio and Delmar two IPOs, and obtained more than hundreds of millions of yuan in capital returns.
The similarities between Brother Xiao Yang and Wei Ya are far more than that.
It is difficult to say that Brother Xiao Yang, who threatened to "withdraw from the network" a few months ago, did not see more possibilities in Wei Ya, who was behind the scenes.
At the end of last year, Brother Xiao Yang spent 100 million yuan to buy a house, which caused a discussion on the whole network, and at that time, netizens jokingly called an Internet celebrity killed a technology company. Coincidentally, in April this year, the news that Wei Ya spent 300 million yuan to build a new retail e-commerce live broadcast industry base also made a fuss.
Source: Dahe Finance Cube
There are also three sheep who define themselves as a middle office service company, and all their businesses are doing services, including the front-end and back-end content of talents. Although there are differences in specific operations, this has the same ambition and ambition as Qianxun, who is determined to become the "water, electricity and coal" of the live streaming industry.
All in all, you can always see Wei Ya's shadow faintly in every step taken by the three sheep.
If Du Gang and Wei Ya, who "retired from the air", have a common identity - the best man behind the scenes, then Du Gang, who is a "junior", can obviously be called Wei Ya's "number one believer".
Interestingly, Brother Xiao Yang and Wei Ya are fellow villagers in Anhui. From this point of view, as the two generations of top streamers who stirred up the live streaming industry, there seems to be a hint of "providence" in the countryside in the similarity between the two.
However, the difference is that compared with Wei Ya, who withdrew from the scene and became the "** behind the scenes" due to tax problems, Brother Xiao Yang, who works hard to make money and pays a salary of 50 million a month and pays 200 million taxes a year, is obviously much smarter. 03, the end of the Internet celebrity, maybe Brother Xiao Yang
Like Simba, Brother Xiao Yang has had mixed accolades from the moment he became "red". Those who like him see it as "funny", and those who don't like it only hear "noise".
You can not understand it, but I have to admit that compared with hating, mediocrity to indifference is the biggest "dead hole" of an Internet celebrity.
From this point of view, the little Yang that everyone sees today is most likely a last resort, after all, "red" is an Internet celebrity "life".
Time back to 3 years ago, in the face of Li Jiaqi and Wei Ya, no one would have thought that Brother Xiao Yang would have such an achievement.
No one thought that on the wave of live broadcast outlets, Li Jiaqi and Wei Ya failed to keep their kingship, one retreated behind the scenes, and the other is still struggling in the whirlpool, and they were stolen by Luo Yonghao and Dong Yuhui one after another.
Source: Weibo
But when it comes to the contribution to the entire live streaming industry, compared with Li Jiaqi and Wei Ya, everyone can see the live streaming, Luo Yonghao created the matrix vertical category of "24-hour sun never sets" live broadcast, as well as the "knowledge-based delivery" selected by Dongfang, and the up-and-coming Xiao Yang's exploration of the industry may be more inspiring.
This is not only manifested in his use of the "Crazy Brother Yang" IP as the output port, on the one hand, he has carried out deep cultivation on the "back-end" of live broadcasting, and on the other hand, the "front-end" of live streaming has not only developed into an output link for different talents, but also created the output port of Xiao Yang Zhenxuan, which finally converges into the content e-commerce industry ecology.
To a large extent, today's Brother Xiao Yang is the culmination of the current live streaming industry, and you can see the integration of industry exploration by leaders such as Meifang, Qianxun, and Dongfang Selection from the business structure and ecological layout of Three Sheep.
This may be the advantage of the latecomers.
Source: Qianxun.
But their purpose is undoubtedly the same - to eliminate the uncertainty of business to the greatest extent and find a sense of security in business. As Dong Haifeng said: "Even if one day Wei Ya can't broadcast live for various reasons, Qianxun is still a sustainable enterprise."
You see, Qianxun has done it!
Some people say that the end of Internet celebrities is live streaming, but what is the end of live streaming?
Brother Xiao Yang seems to have given the answer - to use "8 billion minutes of happiness" to find a content carrier for business.
You see, the current digital economy is more capable of manipulating human nature!
You see, the man behind Brother Xiao Yang knows how much about the happiness of "brothers"!If you want to know more exciting content, come and pay attention to financial gossip.