The pace of 2023 is quietly coming to an end.
this year. We stand at the top of one top after another.
Feel the excitement and revelry of the moment of victory.
But 365 days and nights.
There are also piles and heart-warming little things.
Happening all around us.
Every time I think of that picture.
Look at it. The corners of his mouth began to rise.
Look at it. The corners of the eyes began to moisten.
From near to far. These people and these things in 2023.
It's always on the mind.
It's hard to forget.
December 22, 2023.
Kangjiao Village, Dahejia Town, Jishishan County, Gansu Province.
On the fourth day after the incident in Jishi Mountain**, Gansu, the children living in the tent asked curiously, "Uncle, what is this?"It's so delicious!”
Seeing these children who had been affected by a natural disaster eat their favorite cheese at this moment, the volunteers had mixed feelings, both sadness and joy...
**Ruthless, Mengniu has love
If my family and country are in trouble, I must have them
The scene of the 2023 Women's World Cup.
Let Chinese young players "get on" the big stage of the World Cup and plant the seeds of dreams for the future of Chinese football. This is not an empty word, but Mengniu has been insisting on doing what it has been doing for a long time.
Following the 2022 Qatar World Cup in Qatar, on August 2, 2023, 10 teenagers selected from the "2023 Hope Project Mengniu Youth Football Charity Tour" will participate in the 2023 Women's World Cup. When the 10 young players paid attention to the back of the field at the World Cup site, at this moment, people who love football and sports were all moved.
Look, this is the future of Chinese football!
Beijing-Tianjin-Hebei flood donation site.
In August 2023, the Beijing-Tianjin-Hebei region was hit by extreme rainfall due to a super typhoon. In the face of the severe disaster, Mengniu once again showed Mengniu speed. On August 2 alone, the affected areas in Mentougou District, Beijing, received 12,000 high-calcium cheese sticks and nearly 30,000 boxes of milk donated by Mengniu.
The family and the country are in trouble, and Mengniu will never be absent
Rush to the forefront
Help each other with the people in the disaster area and tide over the difficulties together
The hottest in the country "Villagers eat free popsicles."
It's dog days in Beijing, and the sun is blazing outdoors. In June 2023, Zhaitang Town, Mentougou District, Beijing, once became the "hottest in the country". But in such a hot day, the courier brother, the takeaway brother, the sanitation master, the construction worker and so on are still fighting in the outdoor post, enduring the torment, just to meet the needs of the city and citizens.
In such a scorching summer, thousands of outdoor masters have eaten the free popsicles distributed by Mengniu, and there are still a huge number of 1 million, which really brings coolness and relieves the heat to these outdoor heroes.
CFA China team walked into the arena.
How to make football truly enter the lives of Chinese?Over the years, Mengniu, as the national team of China's dairy industry, has made great efforts for a long time!Big hands join small hands – passing on the torch is a key part of Mengniu's many explorations.
On June 15, 2023, when the Mengniu football teenager entered the field as a hand-holding caddie under the leadership of the Chinese men's football team at the China Team International Football Invitational Tournament, the audience cheered and was moved. The audience in front of the screen also felt the warmth brought by the big hands to the small hands and the fighting spirit of the Chinese football relay forward.
Become a person with a star in his eyes
You can light everything up!
On April 27, 2023, a TVC of "Lend You a Pair of Astronauts" became popular, and through this short film, people were able to see the Jiuqu Yellow River where sand control was paid off, Ulan Buhe where Mengniu returned to forest, the Hong Kong-Zhuhai-Macao Bridge jumping in the sea, and the bright lights ...... Beijing at night
In fact, what is not known to the outside world is that this TVC, jointly filmed by Mengniu, a strategic partner of China's aerospace industry, and CCTV News, is not only a tribute to China's aerospace, but also a tribute and encouragement to every ordinary person who works hard to move forward!
In order to achieve a perfect effect, the short film rarely used 20 Chinese aerospace satellites in orbit, and invited 20 aerospace kindergarten children to participate in the filming and dubbing.
This is just to let the children know
Become a person with a star in his eyes
You can light everything up!
From flood relief to earthquake relief.
From sponsoring China's aerospace to donating summer popsicles.
Whether it is the great plan of the country.
It's still a trivial matter of people's livelihood.
A little bit of an instant. It's a glimmer of light, it's a torch.
They have all shone on you and me.
Together, they are supported.
Create a new Mengniu.
Inexhaustible power.