On December 1, 2023, the official website of the State Administration for Market Regulation issued a recall notice from BMW China, announcing that it will recall 12,197 imported BMW 7 Series models in the domestic auto market. It should be said that considering the positioning and price of the BMW 7 Series, the scale of this recall is still considerable.
BMW 7 Series In the domestic auto market, the BMW 7 Series is sold in the form of imports, and the positioning and selling price are relatively high. Of course, its sales scale in the domestic car market will not be as high as that of the BMW 5 Series.
Therefore, in this case, the recall scale of more than 12,000 units is also very high. According to the official *** of the State Administration for Market Regulation, this recall mainly involves some imported 7 Series vehicles with production dates between June 28, 2022 and August 22, 2023.
It should be noted that this recall has officially started on December 1, 2023. Therefore, the relevant users can pay more attention.
The BMW 7 Series is being recalled.
As for the reason for the recall, it is because the vehicles within the scope of this recall have not been produced according to the specifications due to the adjustment of the production process of the leading manufacturer.
As a result, the steering wheel of the vehicle involved may be connected to the ground abnormally, and the steering wheel away detection system cannot recognize whether the driver's hand is off the steering wheel.
In this case, if the vehicle involved turns on the vehicle assistance function, it will increase the safety risk of the driver and passengers, resulting in safety hazards.
BMW 7 Series. In view of this, BMW China has decided to recall the relevant models. After the recall, BMW China will check the steering wheel grounding connection for the vehicles covered by the recall free of charge.
When necessary, the vehicle concerned will be reconnected to the ground of the safety plate, so as to eliminate the safety hazard for the user to avoid possible safety risks.
In today's Chinese auto market, recalls are a common occurrence. For models with hidden dangers, most manufacturers can comply with relevant laws and regulations and carry out recalls.
BMW 7 Series. Obviously, this is a positive and positive phenomenon. On the one hand, this is because China's relevant laws and regulations have been continuously improved;On the other hand, it is due to the continuous strengthening of domestic regulatory measures.
Third, with the maturity of domestic users' consumption concepts, the people's awareness of rights protection has also been greatly improved, and they can better protect their legitimate rights and interests.
In addition, the competition in the domestic auto market is becoming increasingly fierce, and relevant car companies or brands can only maintain their brand image and obtain better market development prospects by strengthening their attention and respect for users.
BMW 7 Series. Therefore, in today's Chinese auto market, most of the car companies that are responsible, far-sighted and focus on long-term development can recall the relevant car companies in time to solve the problems for users.
However, it has to be said that even now, there are still a number of car companies that are lucky and do not take the demands of users seriously.
Even, some car companies take an attitude of delay, evasion and ignorance towards users. There are also some car companies, which can be said to be "angry when they hear it", constantly trying to cover up the relevant product defect information.
BMW 7 Series I think, there is no doubt that this is an act of self-destruction of the Great Wall. After all, with the enhancement of the awareness of Chinese people's rights protection, when buying a car, more attention will be paid to after-sales service and brand image.
In fact, some car companies have now been counterattacked. Here, we hope that some car companies, especially some independent car companies, can do "smell the joy", "no encouragement", fear the market, awe of users, for the problem of models, will seriously solve the problem for users, rather than engage in some "smart but smart mistake" small actions.
Finally, the recall data involved in this article is on the official website of the State Administration for Market Regulation and is for reference only.