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Yesterday, December 26, Wang Xiaofei was revealed to be facing a heavy law and financial crisis.
According to the China Enforcement Information Disclosure Network,Wang Xiaofei added a new information on the person subject to execution, and the execution target reached more than 7.48 million yuan, which is enforced by the Beijing No. 3 Intermediate People's Court.
Just today, at noon on December 27, Wang Xiaofei appeared in the live broadcast of Ma Liuji's official *** and responded to the news of "being executed 7.48 million" that was hotly discussed on the Internet.
He said: "There are inevitably all kinds of things in business, and it's all about my investment before I founded Ma Liuji, and it's still in the process of court proceedingsThere is no final result, it is the preservation stage, and it is not enforced
The difference between preservation and enforcement is that the former is a preventive and temporary measure designed to preserve the status of the person during the proceedings;The latter, on the other hand, enforces the court judgment or ruling after the conclusion of the proceedings.
However,A practitioner in the legal industry told the salt financial reporter that Wang Xiaofei's response still needs to be considered.
According to Article 5 of the "Opinions on Several Issues Concerning the Filing and Closing of Enforcement Cases" formulated by the Supreme People's Court, the type of enforcement case type is coded as "execution", and the case number is determined in the order of the time when the case was filed, and the order is to be carried out separately;However, where a property preservation ruling is enforced, the case type code is "Enforcement Guarantee", and the case number is to be determined in the order of the time when the case was filed, and the order is to be made separately.
According to the information disclosed by the China Enforcement Information Disclosure Network, the case number of Wang Xiaofei's executed case is (2023) Jing 03 Zhi No. 2184, and the code is not the "enforcement guarantee" of the enforcement of property preservation rulings.
At the same time, public information shows that a large number of shares in the three companies held by Wang Xiaofei have also been frozen.
Ma Liuji kept opening stores, Zhang Lan kept making money in live broadcasts, but Wang Xiaofei kept owing money.
Some netizens believe that Wang Xiaofei's series of behaviors belong to escapism. Wang Xiaofei is also in the center of the ** vortex again.
Compared with businessmen, for a long time, Wang Xiaofei was more like an entertainment figure. The dispute with his ex-wife Xu Xiyuan has involved countless rumors, ridicule, and mysteries. The tongue battles on social platforms one after another provoked Zhang Lan, Da S's mother, and the paparazzi to speak out one after another.
As for the progress of his business and the business status of the restaurant, Wang Xiaofei, as an "entrepreneur", has few people cared.
The equity of S Hotel's parent company was frozen
It is worth noting that as early as April this year, there were signs of the deterioration of Wang Xiaofei's financial situation.
Tianyancha information shows that a large number of shares in three companies, including Herunlin (Beijing) Food, Beijing Hezun Real Estate Co., Ltd. and Beijing Xiaowang Ma Liuji Cultural and Technological Development, have been frozen by the Beijing Third Intermediate People's CourtThe equity values were 9.2 million, 3.47 million and 200,000 respectively。The freeze period is from April 18, 2023 to April 17, 2026.
Among them, Herunlin (Beijing) Food, which was established in 2013, is one of Wang Xiaofei's early entrepreneurial projects. The company's main product is Herunlin private tea, which is endorsed by the well-known artist Da S.
Although the company promoted a series of trademarks such as "S tea" and "tea s" in the market, these products ultimately failed to achieve lasting success in the fierce market competition.
Founded in 2015, Beijing Hezun Real Estate Co., Ltd. can be regarded as an attempt by Wang Xiaofei to enter the real estate industry, and the company's main business involves real estate development, including the development, construction and construction services of residential and commercial real estate. "S Hotel", which is closely related to his ex-wife Big S, is the hotel under his name.
Beijing Xiaowang Ma Liuji Cultural and Technological Development *** belongs to the members of Hainan Hezun Real Estate, and the early name was Beijing South Beauty Food Science and Technology *** was changed to its current name in June last year.
The specific reason for Wang Xiaofei's equity freeze is unknown for the time being.
The flow subsided, and Ma Liuji was still working hard
This time, Wang Xiaofei was listed as the executor, which made people care about the business situation of Ma Liuji.
On December 10, Ma Liuji celebrated its third anniversary.
Ma Liuji was initially positioned as an "offline store" with a per capita consumption of about 100 yuan, traditional and simple dishes but authentic, and fashionable decoration, and the first store was opened in Beijing International Trade Center.
However, due to the blockage of offline business at that time, Ma Liuji expanded its online business, selling sauces, fast food, snacks, hot pot bases and pre-made dishes, etc., and transformed into a "food company" in Wang Xiaofei's mouth.
Ma Liuji's online sales channels mainly rely on the personal accounts of Wang Xiaofei and her mother Zhang Lan and the three core Douyin accounts of "Ma Liuji Official ***".The three accounts have been broadcasting on Douyin for several months, but the response has been mediocre.
Until November 21, 2022, Wang Xiaofei tore up with his ex-wife Da S on Weibo, detonating the Internet, and the fate of Ma Liuji's online sales was changed.
If Weibo is the first scene of eating melons, Zhang Lan's live broadcast room is the second scene.
That night, Zhang Lan not only firmly supported her son Wang Xiaofei in the live broadcast, but also boldly responded to various gossip about her son's divorce. At the same time, the product links of Ma Liuji are one after another.
Under the attraction of gossip and Zhang Lan's hard work, the sales volume in the live broadcast room exceeded 1.2 million yuan that day, compared with only more than 100,000 yuan the night before.
In the next few days, Zhang Lan skillfully captured every Internet hot spot, and in the live broadcast room, in addition to her own Ma Liuji products, she also launched braised eggs, green tea, mattresses, etc., each product directly pointed to the current hot events.
Ma Liuji's brand live broadcast room also benefited from this, and many products were sold out.
However, after this sensational gossip craze gradually subsided, the brand voice of Ma Liuji also decreased.
In the face of the subsidence of traffic, Ma Liuji's choice is,Increase the number of live broadcasts and extend the live broadcast duration.
Cicada mother data shows that in the past year, Zhang Lan's personal Douyin account "Zhang Lan Qiao Life" has been broadcast live 1,868 times, with an average of more than 44 people per game30,000 people, with an average daily sales of between 1 million and 2.5 million, rotated by multiple talents, from 7 o'clock to 11 o'clock at night every day.
Ma Liuji official *** has been broadcast 744 times in the past year, and nearly sixty percent of the single live broadcast is more than 4 hours, in addition to introducing products, it will occasionally broadcast the internal environment of the factory, assembly line operations, etc.
Wang Xiaofei is not as active as the first two in live broadcasting, for more than two years, he has broadcast a total of 258 live broadcasts, of which 207 have brought goods, and more than 120 have been broadcast in the past year.
At present, the online business revenue of Ma Liuji is about 2-3 times that of the offline business revenuePreviously, the monthly sales of live streaming goods had exceeded hundreds of millions of yuan, of which the single-day sales even exceeded 10 million yuan. An Yong, CEO of Maliuji, said in an interview with ** in October this year.
At the same time, Ma Liuji is also constantly accelerating the pace of offline store construction and retail sales channel laying.
Narrow-eye data shows that as of December 4, 2023, Ma Liuji has a total of 29 stores, of which more than 11 stores will open in 2023, and most of the stores are located in first-tier and new first-tier cities.
In terms of retail channels, An Yong revealed that the company has set up a special department to be responsible for retail channels, and has entered Walmart supermarkets, 7-eleven convenience stores and today.
Wang Xiaofei publicly stated not long ago that Ma Liuji will lay 10,000 supermarkets next year.
Incidents are frequent, and it is still early to go public
In November this year, it was reported that Ma Liuji was actively approaching investors, or could be listed in Hong Kong as early as next year.
In this regard, Zhang Lan said in an interview with **: "Many years ago, South Beauty stepped on a pit when it planned to go public, so now Ma Liuji will not easily raise funds. "As of now, Ma Liuji has not made public financing information.
In the eventful year of 2023, Ma Liuji may not be ready to go public.
In March this year, Zhang Lan was revealed to have been broken down in an overseas family trust, resulting in her defaulting on CVC**14.2 billion US dollars (about 9.2 billion yuan.)800 million yuan) and interest, to which Zhang Lan later responded that it was "calculated by capital".
has not yet gotten rid of the entanglement of capital, Zhang Lan fell into disputes with former employees.
Also in March, Meng He, the former head of the operation team of Ma Liuji's live broadcast room, took away more than 20 people in the team, and claimed that Ma Liuji owed him nearly 900,000 yuan in wages, while Ma Liuji retorted that he had paid more than 10 million yuan in commissions to the team, and accused Meng He of spreading false information and selling other brand products privately in the live broadcast, even after repeated warnings, he still breached the contract.
A few months later, Zhang Lan revealed in the live broadcast that Meng He's labor arbitration case failed, and Ma Liuji did not need to be compensated.
As a catering company, the most important thing is food safety.
As the best-selling product on the official Douyin account of Ma Liuji, the cumulative sales of Ma Liuji hot and sour noodles have exceeded 100 million barrels. But this popular product was in this year's "315 "Consumer Rights Day was alleged to contain more than 20 additives.
According to a report released by China Food Safety Network, Ma Liuji's hot and sour noodles do not use sweet potato flour entirely, but add other starches such as tapioca flour and fern root powder, and are found to contain aluminum-ammonium alum in the product, and long-term intake of aluminum-containing food additives may lead to health problems. This has raised questions among consumers about the adulteration and false advertising of Ma Liuji's materials.
But before that, Zhang Lan also assured netizens in the live broadcast room that the quality of her hot and sour noodles was guaranteed, and ridiculed the products that rely on OEM, which are full of technology and ruthlessness. But in fact, Ma Liuji's prefabricated food products also rely on the factory OEM model.
Zhang Lanhou responded that the reason for not building her own production plant was because the investment cost was too high, and it often required billions of yuan, but the materials, secret recipes and workers in the product foundry were all her own.
However, this model can also bury development risks. If the brand does not have strict production supervision standards, once the supplier has problems in terms of supply capacity or quality standards, the brand will directly face risks, especially food safety issues.
The foundry behind Maliuji hot and sour noodles "Akuan Food" has been subject to controversy over food safety issues in the process of sprinting to the market.
Even so, Wang Xiaofei is still full of expectations and ambitions for the listing of Ma Liuji, "I hope to take my mother to ring the bell in ten years and fulfill her dream."
The same goes for Zhang Lan. In an interview with **, she said that her current goal is to stand the last shift for Ma Liuji.
Xiaofei took me to ring a bell, then I have to promise that in ten years, I will stand on the stage more beautifully than now. Zhang Lan said.