Never underestimate a man's spending power.
Wear clothes that your wife has eliminated and ...... with your daughter's unwanted mobile phoneIn the public impression, middle-aged men seem to be representatives of "no desire and no desire". Ma Keyuan, co-founder of the Angel Investor Center, even proposed that "men's spending power is not even as good as pets", which caused waves on the Internet and became a joke.
However, in recent years, as men have become more and more concerned about their own needs, the related market has exploded with new vitality: in addition to the well-known Moutai and fishing, another new technological product is continuing to gain popularity.
According to ** reports, during the national promotion just past, a time enzyme "Le Yuetai" with the concept of vitality maintenance and aging inhibition won the favor of tens of thousands of middle-aged men on the Jingdong e-commerce platform, and traded millions on the same day, becoming a dark horse in the consumer market.
According to the data, the core mechanism of the "time enzyme" Leyuetai is to increase the level of nicotinamide adenine dinucleotide (NAD+) in the body. Earlier, Harvard University and the Massachusetts Institute of Technology confirmed that after the human body enters the age of 30, its NAD+ level has dropped to half, and continues to decay with age, resulting in a continuous decline in functional status. After supplementing the substance, the state showed a certain degree of reversal.
In 2013, geneticist David Sinclair (D**id Sinclair) published research results in the international journal "Cell": after experimental animals used exogenous substances to increase NAD+ levels for seven consecutive days, mitochondria, exercise ability and other indicators representing age status were reversed by 16 months (equivalent to 33 years younger than humans). The advent of this achievement has made it to the top 100 global influencers in "Time", and even Musk, the world's richest man, continues to pay attention to its dynamic updates on social platforms.
Perhaps due to the influence of solid scientific research results, the "Le Yuetai" with this mechanism is widely circulated among rational middle-aged men: Jingdong Shangzhi background data shows that 658% of consumers are men aged 35-65, and most of them are white-collar workers and business managers in first- and second-tier cities.
In most traditional Oriental families, middle-aged men are the main source of income. They need to bear the expenses of children's education, parental support, wife consumption, etc., and on the other hand, their health deteriorates as they age. According to a survey data, 52 people over the age of 40 are5% have health risks.
This phenomenon has led to the formation of the anti-aging market. In order to maintain physical vitality and slow down the invasion of aging, many middle-aged men with financial ability choose to order related products, such as the time enzyme "Leyuetai", which has recently become popular in the market. According to Zion Market Research, the global market size in this field has reached 2,414 in 2022$900 million.
The person in charge of the brand, surnamed Zhao, said: "Many middle-aged men have ** consultation, and after confirming the source of their research and safety, they quickly placed an order for more than a dozen bottles. "Because of the unexpected volume of orders, they had to adjust their production schedule two weeks in advance to keep the factory running at full capacity 24 hours a day, so that the delivery time was within the promised deadline.
Celebrity effect or another reason for popularity**. Hong Kong businessmen, who have been the richest man in Asia for many times, chartered a flight to California to try "Leyuetai" technology products, and "felt 20 years younger", so he invested 25 million US dollars in shares and introduced them into his Qu familyAnother founder of SOHO China, after using it, claimed that there was not much change in other aspects, but the nails did grow quickly. These moves have prompted more middle-aged men to follow suit, hoping that they too will have a clear mind and a steady pace at the age of 96.
I have a house and a car, but I am worried that my body will deteriorate too quickly. Mr. Lin, a Guangdong customer who has repeatedly purchased repeat purchases, said that he couldn't buy it in line in Boston three years ago, "Now it's much more convenient, order online and have it delivered to your door." ”
Affected by the hot market, a large amount of capital is entering this field. According to 36 Krypton reports, in April last year, Leyuetai's parent company Regenerative Bio easily received an angel round and the first round of investment at the level of tens of millions of US dollars, and it is reported that the total investment amount in the past five years exceeded 50 million US dollars, and more than 75% of the funds were used for scientific and technological innovation and technology research and development.
According to the journal Nature Aging, the technologies that increase life expectancy have enormous economic value, bringing $38 trillion in economic benefits for each additional year. Or because of the huge market prospects, in 2020 MIT Technology Review named it one of the "Top 10 Breakthrough Technologies".
It is very likely that a unicorn company will be formed in the future. Industry insiders pointed out that this is also the reason why ChatGPT founder Sam Altman, Amazon founder Jeff Bezos and others gave up their original fields and poured more attention into it. More and more people believe that technology can change the old paradigm and that the train to the long age is coming.