Guangdong Jieyang cross-border e-commerce comprehensive pilot zone construction documentary.
Jieyang is a legend in the development of e-commerce in Guangdong and even in China, from 2013 when 12 local young people returned to their hometowns to start a business to start a business in Junpu Village, 10 years, Jieyang from a small city in eastern Guangdong to a national e-commerce city. In the past two years, the city's express delivery business volume has ranked fourth in the country, second only to Jinhua (Yiwu), Guangzhou and Shenzhen. At present, the city has more than 200,000 e-commerce enterprises of various types, driving more than 1 million jobs.
With the development foundation of domestic e-commerce, Jieyang City is based on the advantages of a strong manufacturing city, seizes policy opportunities, promotes cross-border e-commerce to achieve leapfrog development, and drives out of the pace of the new era of high-quality industrial development. In February 2022, it was approved to establish the China (Jieyang) Cross-border E-commerce Comprehensive Pilot Zone, and the city's cross-border e-commerce ** volume will reach 2200 million yuan to achieve a "zero breakthrough". From January to November 2023, the city's cross-border e-commerce ** amount is 83.4 billion yuan, a year-on-year increase of 456%, accounting for 4% of the total import and export of foreign trade. At present, a total of 52 cross-border e-commerce market entities have been cultivated. Among them, there are 4 enterprises with a cross-border e-commerce amount of more than 100 million yuan, and 9 enterprises with a cross-border e-commerce amount of more than 20 million yuan. The relevant situation learned by the reporter in a recent multi-dimensional interview shows that behind the outstanding achievements of cross-border e-commerce, it is inseparable from the support, guidance and guarantee of the Jieyang Municipal Party Committee and the Municipal Government for the construction of China (Jieyang) Cross-border E-commerce Comprehensive Pilot Zone.
Policy support to escort the development of cross-border e-commerce.
In recent years, the Jieyang Municipal Party Committee and the Municipal Government have vigorously supported the development of e-commerce, adhered to policy empowerment, and continued to improve the policy system for the development of the e-commerce industry. During the period from 2020 to 2023, the "Jieyang City "1+1+12" Policy System for Promoting Industrial Development" and the "Jieyang City Support Measures for Promoting the Development of Commerce and Trade Industry" have been successively promulgated to support the development of e-commerce agglomeration areas, e-commerce platforms and e-commerce enterprises through the implementation of support policies such as elements, finance, government affairs, and customs clearance. It attaches great importance to supporting the development of cross-border e-commerce, and has successively introduced several measures to promote the high-quality development of cross-border e-commerce, and the "Three-year Action Plan for the Construction of China (Jieyang) Cross-border E-commerce Comprehensive Pilot Zone", which provides guidance and strong support to cross-border e-commerce enterprises, parks, and comprehensive service platform construction, and accelerates the construction of the entire cross-border e-commerce industry chain. Bao Yunkun, director of the Jieyang Municipal Bureau of Commerce, said: "The policies formulated according to the existing local foundation in Jieyang and the current development of cross-border e-commerce are more targeted and specific guidance. ”
Elements are linked to develop high-quality services for cross-border e-commerce.
The reporter learned that in order to make good use of the talent, land, transportation, finance, market and other factor resources of Jieyang City, improve the infrastructure of cross-border e-commerce, and enhance the competitiveness of the industry. Under the coordination mechanism of the establishment of the industrial innovation alliance in Jieyang City, the Municipal Bureau of Commerce takes marketing innovation as the starting point, adheres to the problem orientation, focuses on the actual needs of enterprises, organizes research and visit teams for many times, and cooperates with relevant personnel from customs, taxation, market supervision and other departments to carry out activities to stabilize foreign trade and warm enterprises in various counties (cities and districts), in-depth visits to key enterprises in the industry, preach relevant support policies for cross-border e-commerce, and encourage enterprises to open up new channels for characteristic goods to go to sea through the new way of "characteristic industries + cross-border e-commerce". "In-depth research, understanding the current situation of the enterprise, urgent needs of the enterprise, and solving the difficulties of the enterprise, in order to truly promote the development of the enterprise," said Director Bao Yunkun. Recently, the comprehensive service platform of China (Jieyang) Cross-border E-commerce Comprehensive Pilot Zone has been launched, realizing many functions such as enterprise registration and filing, customs clearance and declaration services, cross-border e-commerce data statistics, and information policy release. The platform supports the development needs of cross-border e-commerce business models such as B2C retail import and export (9610), B2B direct export (9710), and B2B export overseas warehouse (9810), and provides efficient and convenient port customs clearance services for cross-border e-commerce enterprises in Jieyang City.
Cai Zhihai, President of Jieyang E-commerce Association, said: "The Municipal Bureau of Commerce actively matches e-commerce enterprises for development by hosting the city's cross-border e-commerce high-quality development conferenceHe led a delegation of representatives of Junpu E-commerce Village to visit well-known cross-border e-commerce platforms and provincial cross-border e-commerce enterprises in Shenzhen, learning advanced experience and seeking good opportunities for cooperationOrganize representatives of e-commerce associations and cross-border e-commerce enterprises to participate in a series of activities such as the 3rd Guangdong Cross-border E-commerce Comprehensive Pilot Zone Development Summit Forum and Cross-border E-commerce Trade Expo, providing high-quality services for the development of cross-border e-commerce enterprises. ”
Create a strong market and develop brands for cross-border e-commerce.
The reporter learned that the import and export of Jieyang City from January to November 2023 will be 203900 million yuan, a year-on-year increase of 434%, the growth rate has maintained the first place in Guangdong Province for many months. On November 21, the General Administration of Customs released the 2022 Report on the Foreign Trade Competitiveness of Chinese Cities. In the 2022 list of China's top 50 cities in terms of foreign trade efficiency competitiveness, Guangdong Jieyang scored 83With a high score of 24 points, it was shortlisted, ranking 10th, and was highly concerned by the mainstream ** and provincial **. Behind the brilliant achievements is the city's continuous efforts to adhere to the manufacturing industry, multi-industry linkage, and constantly open up new channels for foreign trade, so as to help Jieyang products to play a brand and go abroad. Since the approval of the cross-border e-commerce comprehensive pilot zone, the government, school, industry and enterprise have jointly promoted the joint plan of exposing brands to go overseas, accelerated the transformation of traditional enterprises into cross-border e-commerce, encouraged a number of domestic brands such as Haixing plastic products to go to sea, broadened the international channels for domestic products to go overseas, and accurately empowered domestic brands to go global. The first is to support enterprises to establish professional overseas warehouses. Actively promote and guide the Jieyang industry to realize brand going overseas through overseas warehouses. For example, Jieyang Chuangyuan ** chain enterprises set up overseas warehouses for uncovering goods. Set up a Jieyang manufacturing commodity exhibition center in the warehouse, and invite local buyers to the warehouse to see and experience. The second is to build a talent support system. Support Jieyang Vocational and Technical College and other colleges and professional training institutions to open cross-border e-commerce majors, establish a multi-level talent training model integrating production and education, and the city has cultivated more than 300,000 e-commerce talents of various types, providing high-quality talents for the development of e-commerce. The third is to carry out brand overseas actions. Encourage and support e-commerce gathering areas such as Guangdong Famous Rat Cross-border E-commerce Creative Industrial Park and Jieyang Haiyao Cross-border E-commerce Industrial Park to continuously improve basic supporting facilities and comprehensive services, and through the cultivation of professional teams, the use of mainstream social platforms such as Europe, America and ASEAN, shooting, production, dissemination and marketing of content suitable for localization, providing professional services for overseas brand building, and further enhancing the competitiveness of corporate brands going overseas.
It is understood that Jieyang City plans to hold a series of activities such as the Jieyang E-commerce Ecological Innovation and Development Conference and the Jieyang E-commerce Festival with the theme of "New Trend of Cross-border E-commerce, Jieyang Quality Sales Worldwide" in the first half of 2024, to provide Jieyang industries and enterprises with cross-border e-commerce policy publicity, resource docking, experience sharing, professional training, achievement display and product exhibition and other services, and build a marketing innovation platform to boost the construction of a strong manufacturing city in Jieyang City by creating a feast of e-commerce in Jieyang City.
Looking at the current cross-border e-commerce development ecology in Jieyang City, the cross-border e-commerce comprehensive pilot zone is leading Jieyang to leapfrog into a new era of e-commerce. Under the main theme of pursuing high-quality development, Jieyang City will better grasp the new momentum of foreign trade of cross-border e-commerce, and use policy advantages, location advantages and industrial characteristics to activate the new vitality of the ancient city of Jieyang, so as to provide strong support for Jieyang City to achieve high-quality development. Bao Yunkun said: "Next, we will follow the construction requirements of the national cross-border e-commerce comprehensive pilot zone, closely focus on the specific deployment of the provincial party committee '1310' and the work requirements of the municipal party committee and the municipal government, actively participate in the 'millions of projects', further implement various support policies, and work with relevant departments to provide high-quality services for the development of cross-border e-commerce in the city, expand the scale of cross-border e-commerce, and promote the high-quality development of cross-border e-commerce in the city." "I believe that with the continuous efforts of national, provincial and municipal policies, and the joint efforts of all parties, cross-border e-commerce in Jieyang City will usher in greater development opportunities in the future.