Hu WeiweiBehind the success are years of hard work and perseverance. Leaving work in 2008, she decidedStart a business。She founded a company called GeekCarsThe company rented a cheap courtyard house as an office space. To save money, she decided to use it only during the day and rent it to a bar owner at night. In this quadrangle, she often holds small gatherings, invitesCarsIndustry bigwigs and engineers come to communicate and discuss. In the process, she gets acquainted with AngelsInvestmentspeopleLi Bin, which became herStart a businessopportunity.
Soon after,Hu WeiweiwithLi BindiscussedBike sharingThe idea, they thinkBike sharingIt can solve the problem of people traveling short distances. Hu WeiweiRightBike sharingis very excited about her potential because she used to be on the road a lot as a journalist and knows all the demands and inconveniences of short trips. So, she withLi BinTogether, they founded MobikeTechnologyAnd got itLi Binfinancial support. With the funds,Hu WeiweiStarted to develop products that meet the needs of the marketBike sharing
StillHu WeiweiRightBike sharingThe requirements are very demanding. She asked for eachBikesNone of them can be punctured and must be installedSmart locksand have a lifespan of more than 4 years and do not require manual maintenance. This series of requirements caused headaches for engineers, and some even felt that it was impossible to achieve. However,Hu WeiweiDidn't give up, insisted that the engineers make to meet the requirementsBike sharing
After hard work, the first batchMobikeIt's finally here. However, the cost of this new project was much higher than expected. Hu WeiweiThe estimated cost is per vehicleBike sharing800 yuan, but the actual cost reached 2000 yuan. Plus the previous overhead,Hu WeiweiI found that there was no money left in the account. In order to solve the problem of funding, she had to borrow money and actively searchInvestmentspeopleLuckily,Li BinAgain 3 million were offeredInvestments, helpHu WeiweiI have overcome difficulties.
Subsequently, the first batchMobikeIt was put into use in Shanghai and quickly won the enthusiastic response of the market. After a nationwide rollout,MobikeIt quickly becameBike sharingA leader in the industry, and has completed multiple rounds of financing, and its market value has reached tens of billions. However, with the intensification of market competition and the right toBike sharingThe control of the industry has been strengthenedMobike's business conditions gradually deteriorated. Hu WeiweiA variety of measures were tried, but the effect was not obvious, and the company was still not profitable.
So,Hu WeiweiDecided to sellMobike。In 2018, she sold the company to Meituan for $2.7 billion** and agreed that Meituan would take over MobikeDebt。Through this deal,Hu WeiweiSuccessfully obtained 1.5 billionRMBof wealth. Although this decision was opposed by some, butHu WeiweiI firmly believe that this is the right choice.
MobikeThe reason for thisHu Weiweisuccess under her leadership, in addition to her shrewdness and decision-making skills, is also because:Hu WeiweiA deep understanding of user needs and strict requirements for product quality.
Hu WeiweiIn the foundingMobikeBefore, it was oneCarsA journalist in the industry, she has a deep understanding of the demand and market potential of short-distance travel. She is often on the road and has personally felt the inconvenience of short trips. Therefore, she decided to take advantageBike sharingto solve this problem and provide people with a more convenient way to get around. This observation and insight allowed her to seize the market opportunity.
In addition,Hu WeiweiThe requirements for product quality are very high. She insisted on every carBike sharingNone of them can be punctured and must be installedSmart locksand have a lifespan of more than 4 years and do not require manual maintenance. These requirements are a challenge for engineers, but:Hu WeiweiWe firmly believe that these requirements can be achieved, and insist on urging engineers to continuously improve. Eventually,MobikeThe successful production of products that meet these requirements ensures the user's experience and satisfaction.
In addition,Hu WeiweiIt's still thereTeam buildingwithMarketingA lot of work has been done. She focuses on the strategic vision of the team andExecutionto encourage team members to give full play to their talents and innovative thinking. She also pays attentionMarketing, actively cooperate with **, letMobikeIt has been widely publicized and promoted. These efforts are for:MobikeThe success has laid a solid foundation.
In general,Hu WeiweiHer success lies in her deep understanding of market needs and demanding product quality, and she also pays attention to itTeam buildingwithMarketing。These factors work together to contributeMobikeInHu Weiweihas been a great success.