"The sideburns and clouds want to be fragrant and snowy, and the clothes and shadows are the Tang Dynasty. On November 28, 2023, in a relaxed and pleasant atmosphere, the 8th "Ingenuity Quality Element Selection" Award Ceremony was successfully concluded at Park Hyatt Beijing at Park Hyatt Beijing.
The "Element Selection List" aims to showcase and recognize brands and elites in the industry, and provide a hotel guide with industry guidance value. More than 200 representatives of the hotel industry, brands and leaders gathered at the scene to witness the announcement of the awards. Among them, LOU won the selection of the best hotel aromatherapy brand of the year. "Integrate the spirit of aesthetics into innovation, and show the heritage of Chinese culture. "The brand draws nourishment from traditional Chinese culture, and derives inspiration from ancient traditional scents and traditional Chinese aesthetics to create a series of products with unique oriental characteristics.
In ancient times, there were hermits, who were dyed with the fragrance of flowers and the breath of books, went out to visit friends, and the fragrance had not yet arrived, and friends smelled the fragrance and knew their people, so they went out to smile and welcome. "Smell and know people, smell is the epitome of a person's lifestyle, attitude to life, and it is also a unique memory symbol. Compared with the expression of written language, the expression of smell is more artistic.
Fragrance is becoming an indispensable "necessity of life", a way for people to express their individuality and uniqueness. A new generation of young people is not following the usual ways of the past and is looking for a way to be kind to life in the way they love. "What do young people like more now?In this regard, Ms. Lou, the founder of the brand, also has her own considerations, "Falling into clichés and cookie-cutter things can't make them stop, only by contact, will they know what everyone likes." ”
Step by step into the cutting-edge art exhibition area, stop to look at the paintings in front of her, and the idea of co-branding with emerging artists intensified in Ms. Lou's mind. Bringing together art lovers and letting the sparks of art collide is what the brand has been doing. As early as before, the brand has cooperated with the famous artist Huang Yue, drawing inspiration from oil paintings, using the base and color of the painting as the clothing of the perfume, integrating the essence of the flower into the fragrance, and giving birth to the famous "Flower Gu" perfume. This time, in the contact with emerging artists, the brand has made a bolder innovation.
Creativity, fun, individuality, expression", the younger generation of artists have vigorous growth and fresh enthusiasm. They show their hearts, empathize with their emotions, are sensitive to the times, and explore and express the changing world. In their creations, art has the most original and simple power to reach people's hearts. Like a stream that still flows quietly in the cold in winter, like an autumn cicada that still chirps in the golden wind with the slanting sun. The combination with cutting-edge art not only adds a touch of cutting-edge color to the bottle, but also infiltrates the vitality of art into the haunting fragrance, showing it vividly and vividly between breathing and breathing.
The language of art is diverse, color and line can be used as a narrative language to convey the artist's thinking, and so is fragrance, and the birth of fragrance also carries the perfumer's observation of life and culture. Everyone has their own interpretation of each taste, and this is the ultimate charm of fragrance art.
The beauty of art knows no form and no borders, and the brand has always been committed to linking excellent art resources at home and abroad, bringing together artists from all over the world, aiming to expand the influence of art. The collaboration between art and fragrance remains a key focus for the brand in the future. At the same time, the brand is also preparing to open offline stores. LOU's first art fragrance custom store is located in Beijing, and is currently in intensive preparation, and is expected to officially meet in 2024. Customized stores will be opened in more cities in the future, so stay tuned.
There is a concept in psychology called the Proustian effect, which means that as long as you smell something you have smelled, you will open up the memory of that time. Lou hopes to be fortunate enough to be the warmest switch in your memory, awakening by the familiar scent, so that those beautiful moments in your memory can resurface.
Approaching the end of 2023, looking back on the past years, thank you for your support. 2024 is about to open a new chapter, with infinite expectations and confidence for a better future, let us work together to pursue higher and farther goals. May everyone feel peace and joy in Christmas, welcome the hope and happiness brought by the New Year in the New Year, and reunite with their loved ones and share the joy of reunion in the Spring Festival!