At seven o'clock in the evening on January 9, after nearly 20 days of suspension of broadcasting, Dong Yuhui started broadcasting in the newly established "Walking with Hui" live broadcast room. Compared with the previous live broadcast with goods, this live broadcast did not start selling goods until nearly half an hour after the broadcast. The live broadcast began with the singing performances of several anchors, and then Dong Yuhui appeared as the host and director and explained the goods, and a number of Oriental selection anchors performed magic, singing and other programs. The ** gift given by this live broadcast is "The Right Bank of the Ergun River" signed by Chi Zijian and Dong Yuhui.
A total of 188 products were put on the shelves in this live broadcast, including fresh food, snacks, books, daily necessities, etc., it is worth mentioning that the products on the shelves of this live broadcast are all third-party brand products, and there are no products from any Oriental selection brand. Although Dong Yuhui once said that he wanted to explore cultural tourism projects, this live broadcast did not put New Oriental's cultural tourism products on the shelves. Yu Minhong revealed that he had just returned from a business trip to Australia and was stepping on the future of international travel products.
Regarding the work arrangement of the live broadcast room of "Walking with Hui", Dong Yuhui said that recruitment will start quickly after the year to carry out Yu Minhong's previous strategic deployment. In addition, before the Lunar New Year, there will also be filmmakers in the live broadcast room to promote. Leaders and celebrities from all walks of life will enter the live broadcast room to do interviews, and after the year, they will also go out of the live broadcast room to "let everyone see the magnificent mountains and rivers and the vastness of the world". Regarding the frequency of live broadcasts, Dong Yuhui revealed in the live broadcast room that the plan before the year was to broadcast live about five days a week.
Regarding the composition of the staff in the live broadcast room of "Walking with Hui", Dong Yuhui also introduced it in the live broadcast room. According to Dong Yuhui, when Dongfang selected the team building before, Yu Minhong said that those who want to explore new business and go to Dong Yuhui's live broadcast room can communicate with him directly, so some anchors and staff took the initiative to invite Ying to come to the "Walking with Hui" live broadcast room;There are also some employees who are divided together after Dongfang selects and sorts out the employee team. At present, there are 71 staff members in the live broadcast room of "Walking with Hui".
Judging from the information revealed by Dong Yuhui in the live broadcast room, the live broadcast room of "Walking with Hui" is likely to be self-financing. Dong Yuhui said in the live broadcast room that there has been no rest in the nearly 20 days since the broadcast was suspended, "as soon as I open my eyes, it is the rent, which is the salary of so many people."
Yu Minhong also appeared in this live broadcast. Yu Minhong revealed that he had just returned from a business trip to Australia to step on the cultural tourism business. Yu Minhong said that he is also discussing with Dong Yuhui that the first stop of the Cultural Tourism International Station is set at **.
Judging from the sales data, this live broadcast has also gained a lot. After nearly an hour of live broadcast and nearly half an hour after the product was put on the shelves, a merchant who had a product on the shelves of this live broadcast told a reporter from Nandu that his product had not yet begun to be explained, and more than 2,000 orders were sold just by hanging it in the live broadcast room. However, the above-mentioned merchants also revealed that the investment promotion staff he docked this time was still the investment promotion staff of Oriental Selection who had cooperated before.
Cicada mother data shows that in less than two hours of this live broadcast, sales have exceeded 100 million. After more than three hours of live broadcast, the number of likes exceeded 1 billion. As of half past ten, the product with the highest sales volume is the Half Sheep Gift Box, with a sales volume of 10,000-250,000 pieces, with sales of 7.5 million to 10 million yuan, and sales of Dalian ready-to-eat sea cucumbers have also reached 7.5 million to 10 million yuan, with sales of 5,000-7,500 copies. From the perspective of sales, the most sold products are Nagano nut biscuits and Sichuan Harumi rake mandarins, with sales of 100,000 to 250,000 pieces and sales of 2.5 million to 5 million yuan.
can be compared with the live broadcast room of Dongfang Selection. Cicada mother data shows that from January 2 to the present, the sales of Douyin Oriental Selection live broadcast room are about 10 million to 25 million yuan almost every day, and the sales volume of the live broadcast room on January 5 is 25 million to 50 million yuan.
Written by: Nandu reporter Wang Chenchen.