After more than three years of reform and transformation, today's real estate industry has not only washed away non-standard enterprises, but also washed away unqualified practitioners.
According to data from the feasibility study think tank, compared with 2019, the number of real estate development employees has decreased by 400,000 in the past three years, and the upstream and downstream industries of real estate development have decreased by about 6 million jobs.
Does such a drastic downsizing mean that the real estate industry has lost its attractiveness?Does it mean that the industry will continue to weaken?
The beginning of involution always comes from the competition for resources
In fact, in the face of the above problems, we should first figure out why there is such a phenomenal "wave of resignation" or "wave of layoffs".
First of all, as far as the macro economy is concerned, the global situation is not good, either facing this challenge or facing that uncertain factor, just like everyone often complains and ridicules "which industry is not in the cold winter now", it is true that no one is happy, but the "collapse" of the real estate market is particularly prominent.
Secondly, in terms of industry changes, the sales area and sales of commercial housing in the country fell by 23 this year6% and 315%, and the area of new housing starts decreased by 30 year-on-year6%, and investment in real estate development also fell by 4% ......
The national property market has entered a trough period, a long period of sideways, prompting the industry is still carrying out structural adjustments, major real estate companies are also constantly seeking new development models, accelerating the speed of expanding resources, seizing the market, and striving to complete the transformation of enterprises as soon as possible, in many uncertainties to find their own stability.
In this process, "reduce costs and increase efficiency, open source and reduce expenditure" has naturally become the mantra of the bosses, and then there is a situation of frequent downsizing of real estate companies, some people have found a way out early, and left with dignity, and there are many practitioners who cannot adapt to the new changes and new needs of the industry, so they are eliminated and have no choice but to quit.
In short, the root cause is that there is no money to make, and there is no time to consume.
It's not that real estate is not working, it's that I can't wait for its potential to explode
But then again, is the real estate industry "finished", in fact, it is not, in the past two years, we have always been discussing "whether the property market has bottomed out, now the property market is finally in the end, the property market inflection point is coming" and so on.
But when will the property market really bottom out, no one can be accurate, we are just relying on some relevant data and policies of the property market, combined with various experiences and cycle theories, to make a series of bold guesses.
In order to get infinitely close to the moment when the property market reaches the lowest point, because the advent of that moment will also mean that the property market has bottomed out, we all believe and are waiting for the time point when the potential of the property market will explode.
But the fear of the unknown is the most terrible, after all, now housing prices are still falling, sales are also declining, there is no future, there seems to be no hope, so in the unprofitable, it has also caused many old employees who have been engaged in real estate for many years to choose to leave, forcing themselves to turn to new industries and fields.
Find new points of support for yourself and your family.
"Elite" real estate will have new possibilities
Of course, there are two sides to everything, and in the face of the rapid reduction of real estate personnel, it is a challenge but also a turning point.
In the past, the heyday of the industry was sought after by many people, and there was an influx of a large number of talents, but the threshold of the real estate brokerage industry was relatively low and the liquidity was large, which prompted the professional skills and quality levels of practitioners to be uneven and mixed.
But for now, in the face of the change and adjustment of the industry, the market has returned to rationality, the transformation of real estate companies has accelerated, and under the "purification" and "upgrading" of various environments, the people who stay in this industry can only be elites with higher quality and ability.
Some time ago, the Shenyang Municipal Real Estate Bureau held the "Shenyang Standardized Real Estate Brokerage Service and Practitioners' Real-name Registration Work Deployment Meeting". It will further standardize real estate brokerage activities, protect the legitimate rights and interests of both parties to real estate transactions and brokerage activities, and promote the healthy development of the industry.
For the industry, real-name registration, training and examination, and the establishment of an evaluation system have further "cleaned" the practitioners, so that the quality of real estate services is more refined and standardized.
Therefore, although the number of employees in the real estate industry is decreasing, it does not mean that the industry will continue to weaken, and it does not mean that the real estate industry has lost its attractiveness.
For those talents and elites in the industry with high quality, excellent professional skills and innovative spirit, they can still find a broad space for development here and realize their own value.
In short, the "elitism" of real estate in the future will also bring new opportunities and inject new vitality into the sustainable development of the industry.