Recently, Douyin e-commerce held an industrial belt development forum in Kunming, Yunnan Province, and how to better promote the sustainable development of the industrial belt and help the transformation and upgrading of the regional real economy. This is a fragment of Douyin e-commerce in recent years to stimulate the vitality of the industrial belt and serve the real economy, and it is also a microcosm of the development of e-commerce. As an e-commerce platform, linking production and consumption, it will build a ladder for the industrial belt to lead to the consumer market, and will become a "driver" for the efficient and optimal allocation of social resources and the rapid and smooth internal circulation.
This time, Douyin e-commerce is located in Yunnan, which stems from its unique industrial resource advantages, which is naturally compatible with the attribute of "global interest e-commerce". According to the data, from January to November this year, more than 12 million high-quality goods from 22 regional industrial belts in Yunnan were known and purchased by consumers across the country through Douyin e-commerce. Among them, the sales of flowers increased by more than 155%, and nearly 10 million consumers bought Pu'er tea.
It has always been known as "Chinese flowers look at Yunnan", and as the most special flowers in agricultural products, it is also known as a "romantic but fragile transaction", although the market is large, the prospects are limited. With the rise of e-commerce, consumers have weakened the misunderstanding between the display and the product in hand through the real-time interactive display form of live broadcast. In particular, Douyin e-commerce unifies consumer expectations with product quality, opening a channel for agricultural products to turn into commodities and move towards large-scale transactions.
For example, Douyin e-commerce in the Yunnan flower industry belt will not only continue to increase the recruitment and training of professional service providers of flowers and green plants in the industrial belt, but also continue to focus on the marketing IP of "good things at the source" in the Yunnan flower industry belt, and build a comprehensive marketing model with superimposed effects such as quality, service, topic, and brand. When it comes to brand effect, we have to say that Shidie, the manager of the "Nanwu Chunfeng" brand, changed from a catwalk model to the track, plunged into the flower e-commerce, and with the spring breeze of global interest e-commerce, in just one and a half years, the annual sales of "Nanwu Chunfeng" reached 30 million yuan, and it has also become the first "home flower" brand on Douyin e-commerce to carry out dried flowers and immortal flower art creation.
More prestigious and more cultural background than Yunnan flowers, I am afraid it belongs to Pu'er tea. For the Pu'er tea industry belt, Douyin e-commerce's "rejuvenation of intangible cultural heritage" is divided into two steps. In the online activities, they joined hands with high-quality experts on platforms such as Yu Qian Shop, Make a Friend Tea Drink Tea Set, Chen Kun, as well as local tea industry merchants in Yunnan such as the Six Great Tea Mountains, Old Comrades, and Jeep, to introduce the whole process of intangible cultural heritage tea from planting, picking, to brewing tea through short ** and live broadcasts. In the offline activities, we will unite with Douyin e-commerce experts such as Chi Rui, Lang Yongchun, and Nanjie-style bosses to go deep into the characteristic production areas of Yunnan Pu'er tea, such as Iceland Village, Brown Mountain Township, Bada Mountain, Jingmai Mountain, Mengku Town, etc., to restore the style of origin and the product production process, so that consumers can understand the "past and present life" of Pu'er tea, which can not only generate psychological trust, but also enjoy the touch of taste buds, and feel the charm of tea culture.
In fact, behind the increase in consumption, it carries quality and trust. Through the advantages of "global interest e-commerce", Douyin e-commerce not only completes the reshaping and integration between the upstream and downstream of the industrial belt, but also allows the characteristics, value and spiritual connotation of the commodities in each industrial belt to be objectively presented. No matter what kind of business, no matter what kind of form, it will eventually fall to the consumer side, and consumers' satisfaction with goods, merchants, live broadcast talents, and services determines the length of their vitality.
We have seen that from the "Industrial Growth Plan" to the "Gold Origin Plan" and "Weaving China" and other industrial belt development plans, Douyin e-commerce has deeply participated in and helped the transformation and upgrading of the regional economy and the real economy, activated the "pool of spring water" of domestic demand, and also allowed more good goods from the source to enter thousands of households and add color to a better life. It is understood that up to now, Douyin e-commerce has covered more than 684 characteristic industrial belts across the country. In the past year, the number of merchants in the industrial belt of the platform has increased by more than 194%, and the sales volume of goods in the industrial belt has increased by more than 66%.
A flower and a leaf have made an industry and enriched the people. Behind every transaction, Douyin e-commerce spares no effort to create social value, then serve and drive social development, and ultimately point to the people's needs for a better life, sense of gain, and happiness. (Lu Xuantong).