With the conclusion of the 2023 "Unthinkable Continuous Change, Dare to Create the Future" Effie International Forum in Greater China, the high-standard forum lineup, diversified topic settings, cutting-edge innovative practices and experience sharing in the industry, and the grand and grand award ceremony showed the full sincerity of the organizers and participants, and also drew a successful end to the practical journey in 2023.
In the past year, Effie Greater China has adhered to the mission of leading, inspiring and commending effective marketing works and their practitioners, constantly innovating, inventing and creating, laying out and developing potential and valuable segmented marketing fields, continuing to promote business innovation, creating new awards, new tracks and new projects on demand, creating a diversified product matrix, and striving to build consensus, provide solutions and contribute wisdom to the business development of China and the world, and empower the industry and enterprises in an all-round way.
Publicity first, with outdoor large screens to add color to the event
Throughout the year's marketing of Effie in Greater China, before the important nodes of the event begin, Effie Greater China will appear on the large screens of airports, high-speed rail stations and landmark business districts in core cities across the country in the form of outdoor large screens, and continue to announce the latest developments and key activities of Effie to the industry.
1.The competition was opened, and the four major awards were frequently unveiled in the national commercial center
2023 marks the 20th anniversary of the Effie Awards in China. Before the start of such a milestone season, Effie Greater China lit up Magnolia Plaza, the tallest building in Puxi, Shanghai, and the four major awards of Effie Award in Greater China, Effie Performance Marketing Award, Effie Auto Award, and Effie Global Marketing Award were collectively unveiled, announcing the launch of the 2023 season case collection.
During the recruitment process, the four major awards and strategic tracks of Effie in Greater China continued to appear on the big screens of airports, subways and landmark business districts in core cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Dalian, Changsha, Changchun, Guiyang, and Nanning, accurately informing the event progress information and helping the event attention to increase in an all-round way.
2.Meet in Aranya, and draw a new blueprint for Effie in the whole domain
After the completion of the preliminary review, the 2023 Greater China Effie Final Review Ceremony and CMO Retreat were successively unveiled on the large screens of landmarks such as the Shenzhen Metro Line, China's tallest building, Shanghai Tower, and Zhuhai Yindu Building, and issued an invitation to the whole industry: "Gather in Aranya and go to the appointment of practical results!".”
Beijing, Shanghai, Guangzhou, Hangzhou and other core cities, international airports, high-speed rail stations and other business crowd gathering places, seize the core hub position, panoramic presentation of the new style and new image of the final ceremony. At the same time, the "Effie Shengdian" brand high-speed railway departs from Shanghai Hongqiao Station, connecting key urban agglomerations such as the Yangtze River Delta, Huaihai Economic Zone, and Bohai Rim, covering core business groups, and accelerating the promotion of Effie's brand influence with the help of large transportation.
More than that, the 2023 Greater China Effie Final Judgment Ceremony and CMO Retreat have successively landed in Shanghai Global Twin Towers, Shanghai Citigroup Building, Guangzhou Guangfa ** Building, Magnolia Plaza, Beijing Silk Street, Chongqing Fosun International Center, Xi'an's tallest building - Shaanxi Information Building and other landmark buildings, opening dazzling light shows, blessing the brand with high traffic, continuously deepening the brand impression, and continuing to break the circle for the opening of the final review ceremony!
3.Go to the annual ceremony, and the landmark screen of the six cities opens a practical feast
In November, Effie Greater China and its annual strategic partners and ceremony partners successively appeared on the big screens of airports, high-speed rail stations and business districts in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Chongqing and other cities across the country, bringing wider attention and influence to the 2023 Effie International Forum and Awards Ceremony with the help of the super popularity and "spillover effect" of landmark business districts.
Not only to promote the process of the event and industry attention through outdoor marketing, Effie Greater China officially announced at the 2023 Effie International Forum: Launch of Effie Outdoor Marketing Award!The new award will work with Focus Media to focus on the innovation and development of outdoor marketing, and use the four pillars of Effie as the benchmark to recognize outstanding outdoor marketing works and create an industry vane in the field of outdoor marketing
Work with partners to continue to polish the brand rooted in China
As early as 2020, Effie Greater China innovatively launched the Strategic Partner Program, setting up new awards and special tracks for mainstream and emerging marketing fields in the Greater China market, adhering to the core of "effectiveness" of global Effie, and commending market-tested marketing strategies and innovative practices with major breakthroughs.
After three years of market practice, Effie's strategic partner strategy in Greater China has become more and more mature, and has been recognized and affirmed by more and more brand owners, first-class merchants and platform parties. In 2023, Effie Greater China's four major awards have reached strategic cooperation with 25 brands to jointly explore new trends and models of brand marketing and promote the growth of business value.
1.Effie Awards, Greater China:Lead, inspire, and commend effective marketing and its practitioners.
Founded in 1968, the Effie Awards have been established in 57 countries and regions around the world, spanning 125 markets, and are committed to leading, inspiring and recognizing effective marketing works and practitioners around the world through awards and effective marketing insights.
2.Effie Performance Marketing Awards:Leading digital ecosystem innovation and helping brands grow commercially.
As the world's first digital ecosystem innovation award, the Effie Performance Marketing Awards are "growth-oriented" and have always been committed to leading digital ecosystem innovation, commending continuous breakthroughs and business achievements in the field of digital economy, and helping global business effectiveness growth.
3.Effie Global Marketing Awards:Diversified overseas expansion, linkage with the global business ecology.
Focusing on diversified overseas expansion, with the core concept of "promoting the global growth of brands", we commend the most "trend insight" and "circle-breaking growth" marketing works in the field of global marketing, and link Effie's global resources to help the global development of Chinese brands.
4.Effie Automotive Awards:Commend the new model of automobile marketing and lead a new era of automobile ecology.
As Effie's first independent award perpendicular to the automotive ecosystem, the Effie Automotive Awards is committed to discovering and commending the most effective marketing cases and outstanding teams in the automotive ecosystem, promoting the development of automotive ecological marketing, and helping auto brands take off globally.
Xu Haoyu, Managing Director of Effie Greater China, said, "In the past five years, we have been committed to continuously upgrading the Effie brand strategy, creating and polishing the "Effie" golden signboard, and working with partners to continuously enhance the awareness and influence of the industry and the public on the Effie Award, the Effie Performance Marketing Award, the Effie Global Marketing Award and the Effie Car Award while improving the business layout.
At the same time, he pointed out, "As an international award, Effie has always been committed to keeping pace with the times, from marketing awards that recognize effective creativity to promoting broader business value innovation that goes beyond marketing, and will continue to work with all partners with an open attitude to embrace and integrate into new marketing trends in the future." ”
Focus on practical results and empower the development of the industry with iterative upgrading
In the process of running the competition, Effie Greater China not only pays attention to the marketing effectiveness of each entry, but also pays more attention to the industry leadership of each award-winning work. The jury is composed of senior practitioners in a variety of industries, adhering to the "four pillars" standard, strictly screening the most effective marketing works in various fields, and achieving the industry's effective marketing vane.
In recent years, according to the current marketing situation of the Chinese market, Effie Greater China has expanded its business boundaries with new awards, empowered the cooperation ecology with special tracks, guided market business innovation with practical results, and driven the healthy and rapid development of the industry.
1.Continue to make efforts in product innovation
Following the establishment of the Performance Marketing Award in 2020 and the launch of the Effie Global Marketing Award and the Effie Automotive Award in 2022, the Effie CMO Club will be officially upgraded to the Effie CXO Club in 2023, and three new awards will be launched in 2024: the Effie Business Design Award, the Effie Outdoor Marketing Award, and the Effie Sustainability Award.
At the same time, it will deeply cultivate the field of marketing with Chinese characteristics, set up a vertical track, and have a total of ten major tracks in the 2023 season: service and marketing, short marketing, AI marketing, celebrity marketing, sports marketing, e-sports marketing, private domain marketing, award-winning marketing, global scientific management, and O+O brand marketing.
2.Continue to work quality improvement and empowerment
We will vigorously promote the category segmentation of awards and tracks, continue to optimize the guest structure of the award council and track special committee, eliminate the old and establish new sub-categories of events, and introduce incentive measures to support the participation of all parties to activate the strong momentum of the development of the event. At the same time, we continue to promote the innovation of cooperation models due to the changes of needs, and tailor-made exclusive projects such as Innoday, Effie CXO Club into Enterprises, and Effie Training, providing partners with a market entry model for target industries and specific fields, so as to meet the needs of partners to accurately and quickly understand the cutting-edge trends and popular gameplay of their industries, and then form a unique effective party**, which truly helps the brand business growth.
Continue to help in marketing innovation
At present, it has formed offline channels such as outdoor big brands in core cities across the country, airport screens, high-speed rail and subways, etc., with partner APP opening screen advertisements and homepage recommendations and other online positions, to create a strong momentum of linkage promotion in various forms, and build a large pattern of integrated and effective promotion.
The Effie International Forum and Awards Ceremony in Greater China has become a "gas station" and a "new starting point" for marketers, not only bringing cutting-edge marketing practices and experience sharing in the industry, but also a year-end review to take the pulse of future trends and accumulate development stamina.
Effie Greater China continues to tap the potential of the industry and itself, create innovative solutions for different industry scenarios, accurately empower the effective upgrading of key and emerging marketing fields, and lead and inspire the future development of enterprises. The practical charm of "unthinkable" is continuing to be released, and it will be more exciting.