100 help plan
Many company owners know the importance of online platforms, and they all want to do a good job on Douyin and the Xiaohongshu platform, but after doing it, they may find that why is the transaction rate of customers coming from above so low?
Today, I will spend a small space to analyze it for you:
Why do so many customers come online, but the transaction rate is still less than 5%?
and how to improve the transaction rate of customers in online channels such as Xiaohongshu and Douyin?
no.1 The first is the classification of online customers
01Search-oriented customers
Search customers have clear needs, but some customer groups who are Xi to using online platforms to find services, most of the first sentence is "what is your home".
What's even more excessive is that I have roughly decided on a certain one, and I came to search for it, just to see if I was right......
This kind of customer has a high degree of intention, but there are many choices and contrasts.
02 Types of Passive Ads
There is no clear demand, through information flow advertising, swiped our content, or recently repeatedly swiped our content, became interested, and consulted.
This type of customer wants to communicate more about the reasons for using our products or services, the benefits, and guide and shape the needs.
03 Other types
Other types, recommended by friends, and then searched the Internet to understand the type.
This type of customer is better to close.
no.2. Negotiate the path of the order
01 Customers who come online
Transaction path
Customers through online (Xiaohongshu and Douyin, etc.) platforms.
Search multiple stores or receive advertising messages.
Find us for a quote.
In fact, it is a multi-party price comparison).
Consultant follow-up——
WeChat or ** communication.
* Communicate a round to see if it meets the customer's expectations or budget.
Invitations to the store to talk, visits or "death" do not reply.
Sign the deal. Or the negotiation failed.
02 Offline**Introduction) to the customer
Transaction path
Customer testimonials. In fact, it has been planted by a friend.
Initial trust was established.
*Visit by invitation.
Visit and negotiate.
Build relationships. Introducing services.
Good chat**.
Meets expectations or does not meet expectations.
Sign the deal. or failed to negotiate the order.
You will find that the logic of the transaction will be different between online customers and offline customers.
Let's carefully analyze the core point, in fact, it lies in trust, and customers who come offline do not need to do too much work at the trust level.
Online customers don't know each other face-to-face, so it takes more time to make customers trust the sales consultant and the store.
Otherwise, we will all end up with only one of their many price comparisons, lying in the customer's ** or WeChat, the soul has nowhere to place.
no.3. How to improve the closing rate
For customers who come from Xiaohongshu and Douyin online channels, how should we optimize the negotiation process and sales process to improve the transaction rate?
01 Meet and Communicate》**Communication》WeChat text communication
For the first communication, the foreign must make sure to meet in the ** or the local one.
The so-called meeting is more than WeChat chatting.
Meet and Communicate" ** Communication "WeChat text communication.
The purpose of the first communication is to make up for the "trust points" that the offline customer type does not have, explain the brand image, service content, differentiated characteristics, etc., and let the customer trust the sales consultant who communicates with him.
02 hook is**
If the customer is unwilling to chat for the first time, only chat on WeChat, then send the company introduction first.
The company introduction should build brand power, which is also a latitude to enhance customer trust.
But after sending the company introduction, when you follow up, you still have to come back and make an appointment for an interview or ** communication.
If it is directly **, there will be no hook to guide customers to know more about us, and in the end, the customer will most likely return to the state mentioned earlier in the article, and send a message "dead" without replying.
03 Sales "technical" level
Of course, there are many "technical" aspects to the way to increase the transaction rate.
I believe that many companies will have their own sales ability training, sales skills training, I don't need to talk about it here, because when encountering specific sales problems, almost all of them will find the answer, and they can be used directly in practice.
04 Drainage**
Finally, conditional companies, if the sales policy allows, design a relatively low-priced, light-delivery service** for transactions, which is also one of the ways to improve the transaction rate.
So why is it that the main low-priced products on the whole network can be sold well on the Internet, because ** is indeed one of the biggest factors restricting transactions.
The ...... in the national operation orderVerticals.
Mother and baby. Confinement Club丨Children's Photography丨Confinement Nursery丨Postpartum Repair丨Pregnant Woman Photography....
Education and training. Childcare丨Early Education丨Parent-child Swimming丨Concentration丨**丨Art丨Sports丨Dance Training....
03 Leisure and entertainment.
Pet Hospital丨Children's Paradise丨Fitness Yoga丨Escape Room丨Script Killing丨Medical Beauty and Beauty....
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Nanjing丨Shanghai丨Hangzhou丨Ningbo.
Changsha丨Shenzhen丨Guangzhou丨Nanning and other cities.
Precise drainage skills and short ** operation.
Confinement club, marketing, Meituan operation.
Xiaohongshu operates Meituan Dianping.
Meituan operates.