Beijing News (Reporter Wang Ping) On January 1, Jia Guolong, the founder of Xibei, released the strategic goals of Xibei in 2024 on the internal *** of Xibei, including the domestic business goal of Xibei Noodle Village is to exceed 400 stores;Rapid development of Jia Guolong's small pot beef business, with more than 100 stores;Xibei's overseas business will be fully launched, and Xibei's overseas business will be successfully broken in the United States.
Jia Guolong said that in 2023, the overall revenue of Xibei Catering Group will exceed 6.2 billion yuan, a record high. Xibei Noodle Village received 37.66 million people to dine in the restaurant throughout the year, and the flow of children exceeded 6.4 million. At the same time, in 2023, Xibei Noodle Village will continue to make efforts to "Xibei Quality Takeaway", achieving annual net sales of 2 billion yuan. In addition, the company's overall retail revenue will exceed 3 in 2023400 million yuan, in 2024, Xibei Kung Fu cuisine will focus on the staple food track of cereals.
The Beijing News reporter noticed that Jia Guolong revealed for the first time internally that Xibei's fast food project "Jia Guolong China Fort" was upgraded to "Dragon Castle", and said that "Dragon Castle" has opened the first sinking store in Hohhot. Previously, the brand was renamed from "Jia Guolong Liquor Brewed Air Steamed Peony Yaoju" to "Jia Guolong China Fort".
Jia Guolong proposed that in 2024, the domestic business of Xibei Noodle Village will "develop steadily", and the number of stores will exceed 400. Jia Guolong's small pot beef business will develop rapidly, with the goal of exceeding 100 stores. At the same time, Xibei's overseas business was fully launched, and Jia Guolong said that "Xibei's overseas business should be successfully broken in the United States".
Jia Guolong also shared "36 heartfelt words of a 36-year catering veteran" with Xibei employees. At the end of October 2023, Xibei's steamed dumplings with noodles will once again be on the hot search because of ** problems, etc., and a reporter from the Beijing News also noticed that Jia Guolong's "36 heartfelt words" are also related to dishes**, for example, "Return to common sense, stick to your duty, make the dishes delicious, do thoughtful service, control the cost well, set the price, and customers have only one principle: come again." "Lettuce is a mature dish, and five cents are sold as a piece, and restaurants with good business will earn a dime, as excellent as Haidilao, and after compliance is large-scale, it will be 10 points of net profit." Normal and healthy operation of restaurant enterprises, after compliance, there are 6 7 8 points of net profit, which is also quite good. Most of them are newly opened restaurants and have survived for less than half a year. In China, the catering industry is already a low-profit industry. "Expensive, not a problem. Whether it's worth it or not is the question. We need to continue to improve this. ”
Edited by Mingzhu Zheng.
Proofread by Liu Yue.