The Spring Festival is coming, and this also means that the annual Spring Festival Gala will follow. As one of the programs that Chinese people pay the most attention to, the image design of the mascot has also attracted much attention. Recently, CCTV announced the mascot of this year's Spring Festival Gala "Long Chenchen", but this design has caused many questions and controversies among netizens and audiences. There seems to be a huge gap between the image of the mascot and the meaning of its symbol, and it has been accused of being too "AI-sensitive", making people feel that it is not traditional and Chinese enough.
For the design of the mascot, it carries the inheritance and expression of traditional culture, and is also the face of the show. However, compared with the cute and cute image that people expect from the mascot of the Spring Festival Gala, Long Chenchen's image is indeed somewhat unexpected. It is described as a "little baby", a far cry from the mysterious and dignified image of the dragon. It is not difficult to understand why some netizens joked, "The baby dragon has not grown up yet, so he has to come out to work."
CCTV responded to the design meaning of Long Chenchen, calling it "the important weapon of the country". Although there is an official explanation, it does not completely calm the audience's doubts. Among them, the most eye-catching is the questioning of "AI wind". Artificial intelligence technology has developed rapidly in today's society, and it has made its mark in various fields. Especially in the field of creative design, many "AI software" has been able to automatically generate drawings, texts, and other content. However, while these generated works look good, they lack the inspiration and creativity of the designer, and appear to lack verve.
The popularity and application of AI technology has had an impact on many industries, including fine arts. Many art graduates worry that the development of AI technology will lead to the loss of employment opportunities. Nowadays, many companies choose to buy AI software to reduce labor costs, which makes more and more jobs being replaced. One graduate said that his monthly salary was originally 10,000 yuan, but with the introduction of AI technology in the company, other employees left one after another, leaving only him and another employee, and the workload increased, but the salary decreased.
While companies value the rapid profitability of AI technology, the rise of this technology has undoubtedly made it more difficult for fine arts graduates to find employment. These graduates worry that their original abilities and personalized creations will become invaluable in the face of AI. Even the employment rate of graduates of Tsinghua Academy of Fine Arts is not optimistic, and many students are afraid to choose art-related majors during the college entrance examination, fearing that they will lose their jobs after graduation.
However, in the face of difficult conditions, art students should not be discouraged. If students have strong professional abilities, they still have a chance to be recognized. After entering the society, in addition to grades, other aspects of ability are valued, such as academic background, certificates obtained, and interpersonal relationships. Therefore, before choosing a major in fine arts, students need to think carefully and determine whether they are suitable and have sufficient talent and personal strengths. Especially for students from ordinary families, if they do not have a strong background, even if they choose this major, their employment after graduation will not be very smooth.
The gap between the image design and the meaning behind the mascot "Long Chenchen" of the Spring Festival Gala has attracted people's attention and discussion. Although the official explanation called it a "national weapon", many netizens still questioned its AI style. In addition, AI technology has also brought new challenges to the employment situation of art graduates. Fine arts graduates need to find their own positioning and breakthrough in the technological era, and give full play to their creativity and uniqueness in order to stand out in the fierce competition.
Whether it is mascot design or professional employment, it is necessary to keep pace with the times, not only to retain the charm of traditional culture, but also to improve the level of creativity with the help of scientific and technological progress. It is hoped that in the future Spring Festival Gala, the mascot can better express the charm of traditional Chinese culture, and art graduates can develop their potential in the AI era and contribute to the prosperity of the cultural and creative industry.