Since the launch of a new generation of heating and grinding fabrics last year, Golden Sun has accelerated the pace of scientific and technological innovation, and in September this year, it has successively released a new product of Aineng technology fabrics - Aineng cotton, which has been highly recognized by brand customers.
On November 18, the IP marketing campaign of Douyin National Task Aineng Festival was launched, using the traffic support of big platforms such as Douyin, Xiaohongshu and Weibo, and once again made Aiyang Rong and other Aineng products successfully out of the circle.
As a leader in scientific and technological innovation in the home textile industry, Golden Sun has injected new strength into the traditional home textile industry in the face of the impact of the general environment, and led home textile enterprises to get out of the involution dilemma of traditional fabrics with innovative technological fabrics. Through scientific and technological innovation, strengthen the development of new products, innovate marketing models, actively cultivate new competitive advantages, and promote transformation and development in adversity. It has always been the corporate mission to promote the progress of textile science and technology and help the sustainable operation of home textile brand enterprises.
In 2006, Golden Sun took the lead in cooperating with Austrian Lenzing to apply and develop the new material of Tencel fiber, creating the Lyocell era of home textile productsIn 2013, Golden Sun put forward the concept of "deep sleep", which led to the research of "the relationship between bedding and sleep" in the whole industryIn 2015, Golden Sun launched a new industrial design achievement "Cotton Velvet S+", with a total market transaction volume of billions of yuanIn 2017, Golden Sun upgraded it to "Sunshine Velvet S+", which once again refreshed the market perception;In 2022, Golden Sun will innovate and develop a new generation of heat-fired brushed Aiyang velvet, opening up a new path for IP marketing of technical fabrics, and setting off a wave of attention in the industry and consumers. With more than 20 years of innovation, Golden Sun has successively launched a series of new fabrics with unique innovative functions and market value and prospects, such as Sunshine Warm Velvet S+ and Aiyang Velvet, to create high value-added products with more market competitiveness for customers and break the industry dilemma of homogenization of home textile bedding categories.
Up to now, this year's sales of Aiyang velvet fabrics have exceeded 100 million!In the winter market where brushed fabrics are flooded, Aiyang Rongrong has created a hardcore era of heat-generating technology fabrics, and has also brought a new sleep experience to consumers. The new generation of heat-fired brushed fabric "Aiyang Velvet" adopts two major scientific and technological innovation technologies, combining Chinese and Western, promoting strengths and avoiding weaknesses, maximizing the special performance of the fabric, making it more significant advantages than other autumn and winter fabrics in terms of heating, temperature locking, antibacterial, etc. The long-term development of enterprises is inseparable from keen insight into market trends, and for brands, achieving growth is inseparable from the accurate perception of user needs. Golden Sun will continue to innovate technology research and development, naturally shorten the distance between products and users, and improve the iterative update and user reach rate of Aineng's explosive products.
The launch time of the IP marketing campaign of the Aineng Festival coincides with the important marketing node of autumn and winter bedding.
Ten. 1. Double 12 and New Year's Festival, the activity revolves around the purchase of warm bedding in autumn and winter, combined with the flagship product of the Aineng series, Aiyang Velvet, to break the circle of branded products. Through the challenge, Aineng will help you warm the quilt + stickers to connect products, brands, dealers and users to achieve multi-scene linkage of interactive marketing, popularize the IP image of Aineng in the form of a challenge, enhance users' awareness of IP, and achieve a win-win situation in many aspects of product efficiency and sales. Focusing on Aineng IP and Aiyang Rongrong, we will create a global marketing concept of explosive products, empower brand customer sales through multi-platform and multi-form linkage, and improve the quality of Aineng's products and brands.
It is understood that the number of topics in the online event of the Aineng Festival has exceeded 100 million in just one week. Up to now, the number of topics has exceeded 200 million, the number of users of Aineng sticker special effects is 100,000+, and many home textile brand stores such as Luolai, Mercury, Duoai, Blue Silk Feather, Metro, Violet, Yiren Island, and Shengfu Island have participated in the event, setting off a national Aiyang velvet boom. This event is also a test of new marketing and new retail for traditional brands and merchants, through the diversion of new content marketing, membership marketing and data marketing to offline stores and live broadcast rooms, and new marketing empowers physical stores and brand new retail. Radiate the topic of Ai Neng to help you warm the quilt to products and brands, and drive new vitality of consumption.