What is the economy?Everyone will have a different understanding, and I would like to throw out a definition before talking about this topic today:Economy is the creation, transformation and realization of value。Say people say,It's about making things, transporting things, and selling things。If we talk about the economy in this way, of course, I know that the operation of the economy is complex, and a series of complex concepts such as scarcity, competition, foreign investment, finance, etc. are intertwined, and a simple thing becomes not so simple. But what I want to say is:In fact, the economy itself is very simple, and the complicated ones are the people who buy and the people who sell。For example, if you buy a house, you want it to be as cheap as possible, you want to make it as expensive as possible, and you want it to go up. So do you think the house should go up or down?If you answer my question seriously, you will enter the trap of the house, the rise and fall of the house is a financial property, not a commodity property。If you buy a bicycle for 200 yuan, let alone sell it for 300 yuan after 3 years, you have the heart to throw it.
In financial bookkeeping, you have amortized the cost into daily use, and the residual value of the commodity is negligible, which is the amortization logic of fixed assets. Its essence is to take you to commute to the unit to create value of the means of production, when calculating your daily profit, you have to subtract this commuting cost from your daily income。If you are an individual company, your salary is your operating income, the expenses you incur when you go to work are the costs and expenses, and the surplus after deducting costs and expenses is your real profit, of course, this part also deducts the social security, provident fund and personal income tax you pay to the state.
Is this rational algorithm able to distinguish between what you consume every day, what is valuable to production and what is not?？You can even clearly know that if you just have a satisfying stomach, you can choose 5 yuan of vegan fast food for lunch, but you choose 15 yuan of 2 meat and 2 vegetarian food, and the extra 10 yuan cost is to satisfy your emotional value. The so-called money saving,Isn't it the lowest cost to maintain productivity and create the most value
The above assumptions are based on the fact that you are an individual. If another person comes into your life, it's the process of two companies trying to merge。In the process of merger, there may be a situation where the merger is not reached due to the cost (falling in love), or the merger may be terminated by force majeure (vetoed by parents), and of course, there will also be the possibility of an increase in operating income (a full-time home stay) that does not reach 1+1=2 after the successful merger and an increase in income but an increase in expenditure items after the merger, resulting in a decrease in profits.
This example is to think about the complexity of the increase in the number of people, this is just the situation of one family, and the problems faced by business management are more complex than this。How can he unify everyone's needs on his own products, it can only obtain benefits by grasping more people's demand information and meeting needs through products. Let's go around the dizzy, to put it simply:All users chose a product to solve the problem。Acetaminophen can be called Tylenol, it can be called white and black, gram sensitivity, or crackThe main ingredient in these goods is acetaminophen but the manufacturers are different, adding different other factors to make you think you have more options
Question: What is the difference between 3 yuan of vitamin C and 100 yuan?**Different.
I just want to say that I went around so much on itIt's supposed to be simple, but your perception complicates it。If you don't understand cold medicine, you can only be influenced by the merchants and make you feel that they are actually different. Moreover, you don't understand colds and even have to argue with others about what medicine to take to get better faster. As a self-limiting disease, all the pills solve the symptoms, headache, nasal discharge, fever, etc., and there is no restriction on the virus that really makes you sick, and it is cured after a week with and without medicine, and if your symptoms are mild, you don't need to take medicine at all to relieve it.
Catching a cold is something that everyone has experienced, because the choices and money spent are different due to different cognitions. It's just one of the many purchases you've made in your life, and you've got countless purchases that are essentially the same as cold sales. Differences in perception lead to differences in choice, and the result is that money is spent and results are different
Just now it's just a single scenario, and it's more troublesome to have a complex scene. When you go to learn what a Xi cold is, there are advertorials from merchants and popular science from doctors. Countless pieces of information jump out, some correct and some interfere with your judgment, and it is difficult to find the right answer, let alone make an accurate judgment. And more people don't care about the knowledge and cognition of how to choose correctly, and can make a choice with experience and friends。When you give up the choice, the cost is out of control, and I think people who buy a car will agree with that, because they've had the shopping experience of getting from the Corolla to the Cayenne with a little budget.
Economics doesn't talk about right or wrong, and efficiency results here refer to the benefits per unit of time。The income is 2,000 yuan, some people use one day, and some people need a month, which is the efficiency gap. If it is complicated, there is also a factor to consider here called cost, 2,000 yuan a day people are busy flying, 2,000 yuan a month people collect rent. No matter how complicated it is, it is necessary to calculate the input-output ratio, and a total of 1 million yuan was spent on 2,000 yuan a day of school, and 10 suites were divided into 2,000 yuan a month. The calculation of multivariate equations will become complicated, and many people will not be willing to use their brains
So: at this time, the merchant takes out 200-30 and the original price to discount 200, which way is cheaper?
Compared to men, women make more money. This is certainly not sexist, and this view is based on the Jewish business of the Talmud, which takes women's pockets. Because they understand that in this world, whether rich or poor, the men are mostly responsible for making money, while women are responsible for spending money. In today's world, women have economic independence, but women are still a must for major businesses, and I have found two reasons from behavior: 1. They are sensitive to the emotion;2. Impulsive consumption stimulated by external factors.
Let's not talk about the issue of the female consumer market, I want to make a point:Why do women who are sensitive to ** spend more money。Let's analyze two ways of thinking, for example, a mobile phone costs 7999 yuan. Perceptual thinking will think from whether you like it or not, and then compare the original price to judge the ** high and low, the original price of 8000 yuan is now 7999 yuan, so expensive and the original price of 12000 yuan is now 7999 yuan, cheap. Rational thinking is to choose the cost split, and finally judge the comprehensive cost of 3000 yuan to earn me 4000 yuan, and the profiteer and the cost of 7000 yuan to earn me 999 yuan, good friend.
Rational thinking is closer to the essence of commodity cost pricing, and it is easier to judge the bargaining space。Even if you can't know the cost directly, you will think like this, 400,000 yuan for imported B-class cars, 200,000 yuan for joint venture B-class cars, and more than 150,000 yuan for domestic B-class cars. For example, rational thinking will say why is the three-cylinder shell polo like mini worth 400,000 and emotional thinking will say that this car is really good-looking, and the imported one is only sold for 400,000 yuan, which is not expensive.
No one is not sensitive**, reason will judge whether the premium is worth it;Sensibility will judge whether it is taking advantage of it. The first manifestation of all commodities is **. Especially what you don't understand, a 3 million piano, a 2 million car and a 5 million watch, you instinctively feel that they are good things, and if your purchasing power is unlimited you will not hesitate to place an order. If you have a monthly salary of less than 10,000 yuan and want to buy a watch based on your ability, Audemars Piguet and Jinlao must not be your first choice, and you will even skip the familiar Omega and go directly to Longines and Citizen for comparison. It's not that you don't know what's good, but you have to consider the purchasing power comprehensively, that is, **afford
Hint: Women and children are not sensitive to premiums, and it is easier to make money doing their business.
Pricing is business is one of the words that impressed me the most when I was learning Xi Kyocera philosophy, and it has influenced me for almost 10 years. The first thing that comes to mind when doing any marketing, positioning, and product development is how much money is in mind。A watch that costs 30 yuan a hand is priced at 50 yuan, and 5,000 yuan or 500,000 yuan directly locks in your business mode. With a watch priced at 50 yuan, your profit margin can only be locked in a low operating cost model。The simple point is to buy stalls, wholesale or gifts;Complex is only used as a drain to get a more valuable flow of play.
If the price is 5,000 yuan, you have to invest in advertising, publicity, and storytelling to shape your brand and make people recognize it. In the same way, you need to match the store, JD.com or Tmall**, official website and matrix marketing, and constantly prove that you are a brand worthy of this **. You may also position light luxury, and make people feel that you only sell for 5,000 yuan if you are so good. At present, more than half of the brands on the market are playing this way, which is nothing more than telling you to buy with confidence, I don't make much money
The watch priced at 500,000 yuan is still in the category of goods, but it can't be sold by selling goods。First of all, 500,000** has screened out customers, if you think this** is sky-high, then you are not a customer group;If you see that the price tag has not yet run, the words at this time are tailored to you. Why does an electric car L9 sell for 500,000 yuan?Because he positioned the image of the almighty dad in your heartIt's not so much that you bought the car, but that you bought that image in your mind。Who will bring a watch of 500,000 yuan, the president of the storm?A tough guy who opens a big G with one hand?Or is it a runaway artifact?You'll always have a reason to buy.
In case, this thing is priced at 5 million yuan. At this point, it is no longer a commodity, and it must have a full secondary market to ensure that it is sold。What will someone who spends 5 million on a watch care about?The only thing they care about is how much the thing is worth when it is struck a second time。If you sell ** after a year, it is 6 million yuan, a yield of 20%, and you will buy it if you have money. But the premise is that the secondary market is stable, such as Porsche, Rolex, Hermes. It must not be a diamond, buy it back for 100,000 and then sell it to wipe 0. The other day's Financial Tea is also this logic, they are already a financial derivative in essence。The difference is that financial tea is Ponzi **, and luxury goods are official games.
I don't know if it's close to the end of the year, but I've been warned many times to speak well, and I haven't even been allowed to speak. Recently, I have been locked two doors, one of which is forever sealed, which also fills me with a desire to survive. I also don't want to shoot rainbow farts or pink nonsensically, so write some professional content for people in need, I try to explain it in layman's terms, it may be a little verbose don't mind, just understand the intention.
The main idea of today's conversation is:It's the thing that users care about the most, or even the only thing they care about。It determines the difficulty of closing the deal – how to sell it, and it also determines the audience – who to sell to. Maori space also benchmarks the scene of selling and what kind of services are provided. **It's so important, it's important to keep an eye on it whether it's the seller's product development or marketing strategy. Moreover,All the marketing tricks are to make ** blurry enough for users to ignore and spend more money to buy
In today's economic environment, channel sinking is a problem that must be faced, and your original customer base has decreased. Because the group of people who have not been circled have not been developed, it turns out that they are not doing it because of high costs and low profits. Today in 2024, cash is king, and I will choose the latter among making an extra 1 million profits and 1 million cash flow, because the cost of the former is too great。I will take my clients to seriously study and treat channel sinking as a strategy when making plans for next year. If your business is also thinking about this issue, confirm the ** range first, and then study the channel strategy。This style of play has already been explored by the customer and I have explored a mature path in the front, just imitate it.