The Xinjiang station of the "Catering Omni-channel Marketing Training Camp" ended successfully!
The business battle is always a battle to grab traffic. The customer's attention is the best business opportunity. In this era of national competition for "traffic", whoever owns the traffic means who will have greater development opportunities. Just to help Xinjiang catering enterprises fight the closing battle in 2023 and break through in 2024!
From December 12th to 13th, the "Catering Omni-channel Marketing Training Camp" was successfully concluded in Xinjiang
Teacher Zhao Xin - Frequent golden sentences in the classroom
Instructor introduction
Mr. Zhao Xin: Catering Marketing Consultant, Invited Lecturer of Meituan Catering Training Center, and Invited Lecturer of Douyin Local Life.
There are more than 100 consulting and counseling brands, including Xu Ji Seafood, Runyuan Four Seasons, Chaotang, Gaojiazhuang, Little Chef Niang, Tang Palace, Xiangge Li La, etc.
More than 10,000 trainees have been trained, and more than 1,000 brands have been trained, including Xibei Noodle Village, Haidilao, Xiaolongkan, Le Kaisa, Dalongyi, Nancheng Xiang, Nan Hot Pot, etc.
Teller, the father of modern marketing, once defined marketing: meeting the needs of customers more profitably than competitors.
There are two problems to be solved by marketing, one is customer acquisition, and the other is continuous customer acquisition.
The customer is in **, we goThatVillage.
I know half of the advertising dollars are wasted, but I don't know which half is wasted.
New wine in new bottles is a breakthrough, old wine in new bottles is also a breakthrough, and so is new wine blendingonekind of breakthrough.
There's a lot of money hidden in the details.
Summary of course knowledge
5 store models that are not short of traffic now and in the future:
Internet celebrity dominates the list store
Featured time-honored brand
Extreme value for money
The neighborhood touches people
Brand chain stores
Build a closed loop of traffic iron triangle: traffic iron triangle = public domain traffic + store traffic + private domain traffic.
Key weighting indicators of the four major platforms:
Reviews: List + Star + Visitor
Meituan: sales + reviews
Douyin: **Number + transaction volume + quality score
Xiaohongshu: explosive articles + number of notes + strategy + merchant number
Six details to improve the conversion rate of Meituan Dianping::
1.Header Diagram;2.Five figures;3.Store Information;4.Merchant recommended dishes;5.What's new for business;6.Q&A packaging.
The main points of the Dianping must-eat list:
Replenish the traffic
Online orders
Quality of reviews
VIP interactions are frequent
Time limit: half a year to one year
Douyin catering short**Five traffic passwords: 1Miss Beauty;2.Get Rich;3.Chicken Soup for the Soul;4.The bottom counterattack;5.Dramatic.
10 types of common Douyin catering: 1Joke Drama Category;2.Topic activities;3.Dish display;4.Environment display class;5.Service Presentation;6.Beauty Matrix Class;7.Chef Technique;8.Business is booming;9.Talent Exploration Category;10.Founder's IP.
The five keys to Xiaohongshu's explosive articles:1Header image;2.Title;3.Contents;4.tags;5.Comment interactions.
Four principles of Xiaohongshu high-quality notes: 1Good looks;2.Curiosity;3.Easy to copy;4.Good taste.
There are two main ways to create a surprise moment: the law of peak and end with good service for product creation
For two days and one night, I learned a lot Xi
Teaching people to fish also teaches people to fish, Mr. Zhao Xin is in-depth and simple, not only so that everyone can master the skills, but also the template tools such as platform ** product selection, Meituan Dianping store decoration, Meituan Dianping ranking rules, Douyin popular short**, Xiaohongshu explosive notes and other template tools are now learned and used;It also allows everyone to understand the logic and gradually build the omni-channel marketing system of the enterprise from the four levels of principles, rules, methods and tools. The whole process was full of learning and Xi atmosphere, and the students participated actively, and the more they listened, the more enjoyable they became.
The power of dining and learning to explore the door of catering!
Will we continue to roll in or break through the encirclement?
Is it confused and wandering or clear and firm?
The omni-channel marketing training camp allows students to have a clearer idea and direction: learning and Xi practical results.
Dining 2023 Closure Class. Urumqi Station ended successfully!
The two-day course is over, and the students are reluctant to leave for a long time, hoping that Teacher Zhao Xin and the catering team 2024 can empower Xinjiang catering people more!
Xinjiang catering people work hard together!Looking forward to 2024!