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At present, most brands have their own authorized stores on various e-commerce platforms, and the vast majority of brand online sales are realized through the e-commerce platform market.
However, there are also problems that are more headaches for brands, such as fakes, infringement, unfair competition, cross-selling, and indiscriminate prices, which seriously affect the interests of brands and the stability of the market. So, how should we deal with the problem of unreasonable prices of merchants?
1. What will be brought by price control and protection of rights and interests
Price control refers to the management and maintenance of products to ensure the normal sales of products and the stability of market order. Price control and maintenance rights have the following important benefits:
1.Protect the brand image: By controlling the quality of the product, you can avoid the best war and vicious competition, and maintain the high-end image and market value of the brand.
2.Safeguard the interests of channels: price control can protect the interests of formal channels and prevent dumping at low prices, so as to maintain the profits and development of channel providers.
3.Improve the added value of the product: through the control, the product can match its quality and value, improve the added value of the product, and increase the recognition of the product by consumers.
Second, how to effectively deal with the problem of indiscriminate prices
1.Customer service monitoring: Establish a sound customer service monitoring system, conduct real-time monitoring and analysis of the sales behavior of the first business, timely find problems such as low-price sales, and take corresponding measures.
2.Choose a third-party price control company: entrust a professional third-party price control company to monitor and control, monitor the market in real time through technical means, discover the low-price sales behavior of the first-class merchants in a timely manner, and take corresponding countermeasures.
3.Strengthen contract management: sign a clear contract with the first businessman, clarify the responsibilities and obligations of the first management, and agree on the liability and punishment measures for breach of contract to ensure that the first business abides by the first policy and puts an end to low-price sales.
4.Establish a reporting mechanism: Establish an internal reporting mechanism to encourage employees and consumers to actively report the low-price sales behavior of the first business, and take timely investigation and handling measures.
3. Reasons for choosing a third-party price control company
1.Cost-effective: Entrusting a third-party price control company can save the cost of setting up your own monitoring system and team, and at the same time, you can also provide more accurate monitoring and control services through professional data analysis and market research.
2.Professional ability: The third-party price control company has rich experience and professional technology, can better understand the market and competitive situation, provide targeted management solutions, and help enterprises effectively deal with the problem of low-price sales.
3.Independence and impartiality: The selection of a third-party price control company can ensure the impartiality and objectivity of monitoring and control, avoid internal conflicts of interest and favoritism, and improve the credibility of dealing with the problem of low-price sales.
4.Concentration: Entrusting a third-party price control company can focus on the core business of the enterprise, reduce the energy and resource investment of the first management, and improve the efficiency and competitiveness of the enterprise.
Fourth, the management of the business is very important
1.Strict selection of businessmen: Strict screening and review of businessmen, selection of businessmen with good reputation and business ability to cooperate, reduce the occurrence of low-price sales and other problems.
2.Establish a good cooperative relationship: establish a good cooperative relationship with the best businessmen, strengthen communication and coordination, jointly formulate the best management policies and sales strategies, and form a joint force to deal with the problem of low-price sales.
3.Training and guidance: Provide necessary training and guidance for the best businessmen, strengthen the publicity and education of the best policies and market rules, and improve the awareness and compliance awareness of the best businessmen.
4.Regular inspection and evaluation: Regularly inspect and evaluate the business situation of the first business, find problems in time and take corresponding rectification and punishment measures to ensure that the business behavior of the first business is in line with the norms.