With the strong demand to promote the prosperity of the escort market, many companies have set foot in this field, and in just two years, nearly 1,000 escort service companies have sprung up. However, the rapid development of this industry has also exposed a serious shortage of talent pool. The lack of talents has become a bottleneck restricting the further development of the escort industry.
Zhang Tao (pseudonym) is an entrepreneur who has been working in the medical industry for many years. In the long-term observation, he learned that there is a great demand for the elderly in the hospital to see a doctor and ask for medical treatment from other places, "in the past two years, there have been nearly a thousand escort companies, and the emerging profession of escort will gradually enter people's daily life", so Zhang Tao also founded a company focusing on escort services, providing companionship and guidance for people who need medical treatment in the hospital. However, with the rapid development of the business, he found that it was not as good as he imagined. This is a service industry, which requires enough care and patience, and because it is related to medical care, customers are dissatisfied with accompanying and queuing, and the requirements for standardized and professional services are getting higher and higher, and Zhang Tao gradually realizes the importance of talents.
The death of the escort industry: lack of talent
I feel that finding a suitable escort is just as difficult as finding a good doctor. Zhang Tao sighed. He found that most of the escorts in the market were "temporary workers" who lacked professionalism and practical experience to meet the growing needs of customers. In order to better serve customers, he had to spend a lot of time and energy on staff training, but the results were not satisfactory.
An escort from Zhang Tao's company mentioned, "I have been doing more than half a year of escort on weekends, and most of the time is doing errand work, but I think there is a lot to learn, a good escort staff must not only be familiar with the environment and medical process of major hospitals, but also need to have basic medical knowledge, have a basic understanding of the common sense questions that customers often ask, and also have more patience and carefulness, especially like some physical examination items, which take a long time and need to shorten the time as much as possible."
Zhang's predicament is not unique. In fact, this is a problem faced by the entire escort industry. With the development of the industry and the intensification of competition, many customers' trust in them has spread beyond the hospital, and there is a growing talent gap with medical knowledge and long-term service.
However, talent building does not happen overnight. In order to pursue rapid development, many new brands often ignore the construction of the talent system, resulting in insufficient talent reserves in the later stage.
Why is it so difficult to build talents?
The escort industry has received more and more attention from the society in recent years. However, with the continuous growth of its market demand, the shortcomings of talent supply have gradually become prominent. The reasons for this are none other than the following:
First, the cognitive misalignment, the professional aura has not yet appeared.
I have to say that many people still have misunderstandings and prejudices about the profession of escorts. Traditionally, escorts have been seen more as a "temporary job" or "non-professional position" than as a field of expertise with depth and breadth. This misalignment of cognition leads to the fact that many outstanding talents often do not take escort as the first choice when choosing a career, which makes this industry lack competitiveness in the talent market.
Second, the training system is not yet mature, and the talent reserve is insufficient.
Although the market demand of the escort industry is large, the corresponding college talent training system is not perfect. At present, there are relatively few professional training and educational institutions for escorts, and the curriculum and teaching methods are often out of touch with the actual needs. The immaturity of this training system makes the reserve of escort talents in the market seriously insufficient, unable to meet the rapid growth needs of the industry.
Third, the treatment and development space is limited, and the brain drain is serious.
Compared with other positions in the medical field, escorts are usually mostly temporary, the salary is generally low, and there is a lack of clear career development paths. This not only affects the inflow of excellent talents, but also leads to a high turnover rate of talents in the industry. Some experienced escorts often choose to change careers or leave the profession because they do not see long-term career prospects.
Fourth, work pressure and risk coexist, and the supply of talents is blocked.
Escorts need to face a variety of complex medical scenarios and patients' emotions, work under high pressure, and require good coordination skills. This makes a lot of people shy away when considering pursuing this career. Even if some people choose this industry, they may choose to leave because they can't handle the huge pressure of work.
The future of the escort industry, refer to the "Guokang Model".
It takes time to set up a training system and standard processes. But there are traces to follow", Zhang Tao introduced, "The training and process formulation of escort doctors can also refer to the health housekeeper model of the health management industry".
The model of learning described by Zhang Tao is Guokang Health, a veteran enterprise in the health management industry. After 18 years of polishing and accumulation, Guokang Health has established a complete service system, the core of which is the health housekeeper model based on accurate triage, and Guokang Health Butler has built a bridge between doctors and patients. The core needs of the escort industry have a high degree of fit, and it can be regarded as a business branch of health housekeeper.
First of all, Guokang Health pays attention to talent training and process formulation. At Guokang, the health steward will accept courses such as medical knowledge, legal risks, medical insurance policies, service communication skills, case analysis, etc., and can only take up their posts after rigorous training and assessment, and can provide patients with all-round support and assistance. The staff has a rich background of health manager and dietitian, and can provide customers with professional and comprehensive health management services. The training of escort doctors can also learn from this idea, and through cooperation with universities, hospitals, medical institutions, etc., to cultivate talents with professional knowledge and skills. At the same time, establish a standardized service process and quality control system to ensure the professionalism and standardization of services.
Guokang Health's success is largely due to its unique talent training mechanism. They are well aware that the mere transfer of knowledge is not enough, but also the accumulation and inheritance of practical experience. Therefore, they have adopted the traditional but effective method of "mentorship". Every new employee is mentored by an experienced mentor to ensure that they grow quickly in practice. This method not only shortens the adaptation period for new employees, but also ensures the stability of service quality.
Previously, Zhang Tao also learned about Guokang's services through his entrepreneur friends, and was deeply impressed by Guokang's accurate triage before medical treatment, professional and considerate service during the escort process, and continuous care after the escort.
Different from simple hospital accompaniment, Guokang intervenes when customers have medical needs, and after receiving service needs, Guokang will accurately match doctors based on the customer's condition and needs, so that customers can get faster, accurate and professional medical services, and avoid misdiagnosis and mistreatment caused by blind medical treatment. Guokang Health Butler informs the next day's service in advance, what examinations need to be done, what preparations to make: fasting, holding urine, estimated waiting time for the project, etc.;
Provide more detailed route planning in medical services to reduce waiting time. Communicate with experts in detail about the customer's condition, assist in recording the doctor's order, and remind the customer to focus on the places that need to be consulted
After completing the medical accompaniment, the health housekeeper will sort out a detailed summary, which not only records the customer's preliminary consultation and plan in detail, but also prompts the precautions, follow-up plans, and follow-up information, so that the customer no longer repeatedly runs between hospitals for a small problem, saving a lot of time and energy. "Guokang Health Housekeeper is 7*24 hours a day health guard, and can quickly respond to emergencies at night. Zhang Tao said that professional whole-course disease management services allow customers' health to be effectively guaranteed.
In contrast, the escort industry still has a long way to go.
Accompanying the doctor is only a relatively short link, but the process from seeing a doctor to being thorough is usually very long. In the future, the escort should be on par with the old health management company, and extend to the pre-diagnosis and post-diagnosis", Zhang Tao believes that the competition in the escort industry has quietly changed, from "temporary part-time" to professional and full-time talents. Behind this transformation, the industry has learned from the pioneers in the health management industry, and Guokang's "health housekeeper" talent training model has provided many escort companies with new ideas for expanding standards and improving satisfaction.
As of 2021, China's elderly population aged 60 and above reached 26.7 billion, accounting for 18 percent of the total population9%, in the stage of mild aging;It is estimated that the elderly population aged 60 and above will exceed 300 million in 2025 and 400 million in 2033, and will enter the stage of severe aging around 2035. Population aging has become an important trend in China's social development.
Looking back on the past two years, the escort industry has experienced unprecedented rapid development, but with it comes a large talent gap. Zhang Tao believes that this is not just a problem of one or a few companies, but a common phenomenon in the entire industry, and perhaps 10,000 professionals such as Guokang Health Stewards are needed to improve the service level and professional standards of the industry as a whole. In order to get out of the current talent dilemma, the escort industry must re-examine and optimize the existing talent training mechanism. Only in this way can we ensure an invincible position in the increasingly fierce market competition.