In the process of marketing planning and implementation, it is easy for enterprises to be trapped by short-term data and vested customer acquisition, not to say that these data and concerns are wrong, but as a long-term marketing development, only focusing on these data points is limited, and it is underestimating the overall effect and delay effect of marketing, especially the impact of online marketing on the offline marketThe best effect of marketing is a strong dominant force, and the fastest way to achieve effective ** is the whole network marketing.
So what is the ** effect?
*Effect, also known as the multi-look effect. It is a psychological phenomenon that refers to the phenomenon that we prefer things that we are familiar with, and as long as they occur frequently, we can increase the degree of liking.
In the 60s of the 20th century, the psychologist Robert Zarongz did such an experiment: participants were asked to **a series**, and some of these ** appeared more than 20 times, some appeared more than a dozen times, and some only appeared once or twice. The experimenter then asked the participants to rate how much they liked the **. It was found that the participants' liking for a particular photo was positively correlated with the number of times they liked it. They prefer familiar ** that they have seen more than 20 times rather than fresh ** that they have only seen a few times. The experimental results show that the increase of the number of ** will increase the degree of liking, that is, the "** effect" has been verified here.
When we buy a certain brand of products, what you think is an extremely rational consumption decision has already been determined by the subconscious of the ** effect, which isBrand identityrole.
In the early stage of purchase, consumers will definitely make horizontal comparisons of products of the same category, and a large part of the information for comparison is the best information on the whole network, that is to say, in the peer competition, the market competition of the whole network marketing accounts for a large proportion. Whose network marketing information content is high-quality, updated fast, updated more, and more conspicuous in front of consumers, then it will have more advantages in the competition.
The first-class effect of the whole network will increase consumers' desire to buy and product confidence, which is long-term, imperceptible, and rooted in the hearts of consumers.
This confirms a point:**Effect is a decision-making power, in marketing, this is much more effective and considerable.
The human brain is affected by the ** effect mainly due to the action of memory and cognitive mechanisms
First of all, when we are repeatedly exposed to something, the brain stores this information in long-term memory, which affects our evaluation and preference of things.
Secondly, repeated exposure to something will cause our brain to form a corresponding cognitive framework or cognitive pattern, which can help us make judgments and decisions about things more quickly, so it is easier for us to accept things that are more compatible with our cognitive framework.
This also proves itMarketing is a long-term work, and it is necessary to continuously enhance and stimulate the market in order to win industry competition, gain more public recognition, enhance corporate image, and transform more performance
In the field of marketing advertising,"Effects"Naturally, it plays a key role. For potential customers, marketing advertising is first and foremost executed by constantly increasing the brand's awareness"Notifications and reminders"Features;For customers who are hesitant to buy, marketing advertising increases the attractiveness of the brand through repeated displays, that is, execution"Persuasion"Features;For loyal customers, marketing advertising is constantly reinforcing their loyalty, which is the execution of it"Reinforcement"Features;
Enterprises continue to carry out marketing, so that the target group from the understanding of the enterprise to familiar with the enterprise, until loyal to the enterprise, this process, a comprehensive demonstration of the first effect of marketing advertising. At the same time,The continuity of marketing and advertising** is also a supporting force to assist offline business transactions
When corporate brand products appear frequently in the market, people's favorability towards the company tends to rise. It is important to note that the positive effects of frequent occurrence are built on a premise:The first impression a business has to make on the market must be positive
If the first impression of the company's display is not good, then frequent ** may have the opposite effect and cause market resentment. If a company wants to leave a positive image on its market base, it is undoubtedly a simple and effective strategy to show a positive image of yourself frequently.
To achieve the continuous quality of corporate brand marketing and effective network-wide planning and operation, a professional team is required to implement it, which is undoubtedly a practical problem that needs to be considered for enterprises.