Xinhuanet, Boao, Hainan, December 5 (Li Qingzhao).2023 Boao Forum of President of China Chamber of CommerceOn the 5th, it was held at the main venue of Hainan Boao Asian Conference Center. Meeting,Zhang Huijun, chairman of Jiangxi Ganjiu Liquor Co., Ltd. (hereinafter referred to as "Ganjiu Liquor").He said that entering the stage of "big waves and sand, fire refining real gold", enterprises need to refine their internal skills in order to achieve steady and far-reaching results. Ganjiu Liquor Industry does a good job in the "addition, subtraction, multiplication and division" method to help the high-quality development of enterprises.
Zhang Huijun, chairman of Jiangxi Ganjiu Liquor Co., Ltd. Photo by Wu Haotian from Xinhuanet.
Ganjiu is produced in Xingan County, Ji'an City, Jiangxi Province, and is listed as an intangible cultural heritage of Ji'an City because of its ancient tradition of brewing natural ecological liquor. Founded in 1953, Ganjiu Liquor has developed into an enterprise integrating R&D, production and sales of sauce-flavored and clear sauce-type liquor. At present, the base liquor storage of Ganjiu Liquor Industry is nearly 10,000 tons, the brewing capacity is 2,000 tons per year, and the filling capacity is 10,000 tons.
Reform and innovation are the internal path to achieve high-quality development of enterprises. In recent years, Ganjiu Liquor has carried out a number of "self-revolutions", "making a fuss" in promoting lean production, and calculating the "addition, subtraction, multiplication and division" method.
AdditionThat is, to increase the quality of research and development, technology research and development, and increase the amount of base wine storage;SubtractionIn terms of product series, it has changed from multiple series to prominent single products, and has done a good job of 'Ganjiu 1953';MultiplicationIt is to break through the traditional marketing model, turn dealers into partners, and help them find distributors again;DivisionIt is to reduce the cost of packaging materials and raw materials, and achieve cost reduction and efficiency increase. Zhang Huijun said that Ganjiu Liquor Company insists on innovation while practicing internal skillsFocusing on product research and development and base wine storage, we adhere to the ancient method of brewing and the amount of process storage, do a good job in product quality.
Zhang Huijun introduced that in recent years, the company has taken a number of measures to enhance the core competitiveness of enterprises, further stimulate the new vitality of the liquor industry, and provide a new direction for private enterprises to promote local economic development. "In 2023, the sales of Ganjiu Liquor will reach 300 million yuan, the total tax revenue will exceed 10 million yuan, solve the employment problem of nearly 200 employees, and at the same time cooperate with colleges and universities to try to plant small red tassel sorghum in the local area to help farmers increase their income and help rural revitalization. ”Zhang Huijun said.
In Zhang Huijun's view, high-quality development is the main channel of China's liquor industry. "At present, the company is making digital attempts in the precise matching of consumer demand and consumption, and further in-depth research on healthy drinkingIt is believed that digitalization and intelligence will better empower the high-quality development of the liquor industry。Zhang Huijun said.
*:Xinhua.