In winter, northern China is a picture of contrasts: thousands of miles of ice are intertwined with lively ice and snow festivals.
The cold here not only brings the white snow that covers the land, but also breeds a unique passion – the boom in winter tourism.
It is often said that "gold has warmth, silver has cold", which means that the cold of winter can also bring unexpected warmth and vitality.
Nowadays, as "southerners go north" has become a new trend, winter tourism in the north is in full swing. How has this changed?What does it mean for the Chinese economy?
In northern China, winter is not only a snowy season, but also a feast of cultural and economic activities. Winter tourism here is not only an exhibition of nature, but also a deep integration of culture and economy.
First of all, winter tourism has brought new economic growth points。The traditional tourist model was broken, and the snow and ice in the north became a hot commodity.
Ice and snow here are not only natural landscapes, but also endowed with new consumer value. From snow and culture to food, a range of winter activities continue to attract tourists.
This kind of change is the vivid practice of stimulating potential consumption and cultivating and expanding new consumption put forward by the first economic work conference.
With the rise of ice and snow projects in the three eastern provinces, tourism is no longer a simple sightseeing, but has become an in-depth experience.
Northeast folk activities such as Yangge, shouting mountain gates, and cutting window flowers not only show the unique charm of local culture, but also provide a unique way to experience it.
These experiences not only attract southern tourists, but also make locals proudly proclaim that "southerners are more frost-resistant."
Secondly, the comprehensive coverage of the high-speed rail network and the intensive introduction of new air routes have greatly facilitated the travel of tourists。The reception capacity of hotels, restaurants and other industries has been continuously improved, making the "Burning Winter" trip a fashion.
This is not only an increase in tourism resources, but also an improvement in service quality. From "whether there is any" to "whether it is good or not", the transformation of ice and snow consumption reflects the quality revolution of tourism services.
More importantly, the service facility system of ice and snow tourism has been further improved. Modern ski resorts, snow parks, hot spring resorts and other facilities provide a high-quality experience from accommodation to entertainment.
At the same time, cultural experience projects such as bathing, winter fishing, and visiting Daji have become a new trend for tourists to experience the northern customs around the traditional living habits and production methods of Northeast China.
At the Shichahai Ice Rink in Beijing, the official cultural and creative store launched special scrolls, refrigerator magnets, color stamps, postcards and other products, allowing visitors to immerse themselves in the humanistic style of old Beijing.
This approach of using cultural and plastic tourism and tourism to promote culture has realized a new path for the in-depth integration and development of culture and tourism.
In addition, the fashion elements of ice and snow sports are becoming part of the attitude of young people。Skiing, ice skating and other activities have gone from niche sports to daily life, and have become a trend for a new generation of consumers to show their attitude towards life.
This attribute of "social + sports" not only enhances the attractiveness of ice and snow sports, but also drives the rapid growth of related industries.
According to the "China Ice and Snow Tourism Development Report (2023)" released by the China Tourism Academy, it is expected that by the 2024-2025 ice and snow season, the number of ice and snow leisure tourists in China is expected to reach 5200 million people, ice and snow leisure tourism revenue will reach 720 billion yuan.
This data shows the huge potential of ice and snow tourism and the strong resilience of China's economy.
The vigorous development of winter tourism not only demonstrates the rich tourism resources of northern China, but also reflects the vitality and innovation ability of China's economy.
This winter, ski resorts, snow parks, hot spring resorts and other places have become ideal places for people to release their vitality and experience fashion.
From the traditional "watching the snow" to the modern "playing in the snow", the shift in tourism mode paints a picture that is both fun and humorous: young people on skis leave stylish footprints on the snow, and family members laugh and enjoy family time in the snow park.
These are vivid portrayals of the strong resilience of China's economy.
Winter tourism in northern China is not only a feast of nature and culture, but also a symbol of China's strong economic development.
From the economic potential contained in the ice and snow to the overall improvement of service quality, we have seen the diversification and innovation capacity of China's economy.
As the old saying goes, "the snow is a good year", and even the cold winter can bring prosperity and development. This is not only a praise for the ice and snow landscape in the north, but also an affirmation of China's economic development.
In this vibrant winter, we witness the warmth and strength of China's economy.