December 11, 2023News,According to the latest report released by the International Data Corporation (IDC) "China Game Cloud Market Tracker, Second Half of 2022", the size of China's game cloud market reached 17 in 2022US$600 million, basically at the same level year-on-year. Among them, the growth rate of the solution market reached more than 9%, much higher than that of infrastructure. With the trend of "normalized issuance" of game version numbers in 2023, the downstream demand is expected to drive the continuous growth of game cloud service usage and game cloud market size, provided that no major public opinion risk occurs and no major changes to existing regulatory policies.
Market Overview::
Looking back on 2022, after the pace of new game launches slowed down, the game cloud market showed the following trends:
Game cloud resource consumption tends to be stableAffected by factors such as the live broadcast of large-scale sports events in the 2022 cycle, the live broadcast of heavyweight online cultural and artistic activities, and the sharp decline in the number of new games, the overall consumption of game cloud infrastructure resources has declined.
Products & Services** were slightly lowerIn the context of the "cost reduction" of Internet industry customers and the slowdown in the growth of the total duration of users** in the second half of 2022, the infrastructure products** of service providers for customers in the entire Internet industry (including audio**, games, e-commerce and other Internet industries) generally fluctuated to a certain extent.
The proportion of data and security products and services has increasedWith the widespread adoption of cloud computing products in various stages such as game development and testing, distribution and launch, and operational growth, the proportion of high-end cloud computing products and services is increasing, and the technology stacks of customers and service providers are more closely integrated.
The intelligent revolution has begunSome AI technologies have begun to play a central role in the direction of art production and creation, and play a certain role in plot design, NPC interaction and other fieldsIn addition, customers are constantly trying new application scenarios of AIGC, AGI and large models with service providers.
Research Interests:
IDC believes that game cloud refers to cloud solutions customized to meet the specific needs of data aggregation, processing, storage, and distribution in the middle and middle of Internet games, as well as rendering and streaming distribution solutions for cloud games. In this study, IDC not only surveyed and counted service providersRevenue in each sub-market of the game cloud (excluding revenue from related party transactions)., also counts some core sub-marketsUsage of cloud computing products and services, including internal request usage
At the same time, as a fully competitive market, the game cloud has not only participants including Internet-based cloud computing service providers (Alibaba Cloud, Tencent Cloud, AWS, Intelligent Cloud, etc.), third-party independent service providers (Huawei Cloud, UCD, Kingsoft Cloud, etc.), telecom operators (e Cloud, Mobile Cloud, etc.), but also innovative technology service providers in vertical industries or scenarios (Weiling Times, Haima Cloud, etc.).
Yunfeng Wei, Research Manager of Industry Cloud Services at IDC ChinaAs one of the earliest industries to try cloud computing products and services, most of the industry customers have fully understood the unique advantages of public cloud in terms of resource use efficiency, resource launch speed, technology leadership, and reduced capital expenditure. As game developers, publishers, and ecosystem partners continue to embrace cloud computingCloud computing services have become an indispensable part of the IT architecture of industry customersMore and more customers can flexibly adjust the ratio of cloud computing services to traditional IDC resources according to their own needs. In the future, in addition to the important value provided by serverless computing services and elastic computing spot instances in terms of cost reduction, more and more new technologies, features, and solutions are also being integrated into the cloud computing technology system and ecosystem, and AI computing power, high-end services, and cloud gaming instances may also inject new growth momentum into the game industry.
Liu Liqing).