The end of 2023 is approaching, and new energy vehicle companies are "ready to fight", and BAIC Blue Valley has also launched the ** model of "scene-based car manufacturing", Jihu Alpha T5, which has entered the household pure electric SUV market that has been rolled into the Red Sea, laying a product foundation for a "good start" in 2024.
It's the end of the year again, and car companies have released "big moves".
On December 27, BAIC Blue Valley's pure electric compact SUV ARCFOX Alpha T5 seized the opportunity of the end of the year to go on sale. The new car will be available in 4 models with an official guide price of 1558-19.980,000 yuan, respectively 520 AIR model 15580,000 yuan, 520 pro model 16380,000 yuan, 520 MAX model 17580,000 yuan, 660 max model 19$980,000. In addition, Jihu Motors has also launched car purchase rights worth 42,000 yuan, including a smart driving rights package worth 7,000 yuan, financial discount financing worth 10,000 yuan, a lifetime free three-electric warranty, a 5-year vehicle warranty of 120,000 kilometers, and free gift and installation of charging piles.
At the press conference of ARCFOX Alpha T5, Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC New Energy, said: "Since the ARCFOX Alpha T5 was unveiled at the Guangzhou Auto Show, it has been released for pre-sale, which has attracted the attention of many friends. At the time of development, the ARCFOX Afar T5 was defined as to meet the new quality of life of Chinese families, and to become an all-round guardian of the current lifestyle, rhythm of life and different stages of life. ”
As the first car company in the industry to play the slogan of "scenario-based car manufacturing", BAIC Blue Valley aims at the "third space" and puts user experience in the first place. With the blessing of car manufacturing precipitation and technology accumulation, the launch of the ARCFOX Alpha T5 means that a strong competitor has joined the family SUV market, laying the foundation for a "good start" in 2024.
Continue to make efforts to "make cars in scenarios".
ARCFOX Alpha T5 is another masterpiece under the path of BAIC Blue Valley's "scene-based car manufacturing".
It is understood that the ARCFOX Alpha T5 is a pure electric SUV created by BAIC Blue Valley to meet the "all-scene friendly" needs of young families, and its performance in six dimensions: space utilization, safety protection, health standards, drag coefficient, programming cockpit, and quality standards are at the top level of the same class of cars, which can be said to be a "hexagonal warrior".
In terms of exterior design, ARCFOX Alpha T5 adopts a new design of "walking towards the light", and the overall shape appears to be light and luxurious, technological and dynamic. In addition, the ARCFOX Alpha T5 adopts the concept of "cross blast" to achieve space expansion, achieving an ultra-high space utilization rate of 69%, reaching the first place in the same class of cars, and has the largest 1. in the same classThe 68-square-meter dome panoramic canopy has a light transmission area of 111 square meters.
In terms of health and safety, the ARCFOX Alpha T5 not only meets the C-NCAP high score of five stars, but also meets the CIASI G-level design standards, with high-strength steel and aluminum alloy bodies accounting for up to 81%, and the body strength even greatly exceeds that of the luxury car Rolls-Royce. The new car also uses teether-grade materials and the unique four-proof air conditioning filter and ultraviolet germicidal lamp of the same level, so that the VOC in the car can reach the maternal and infant standard, infinitely close to 0 aldehyde and 0 benzene.
In terms of power and range, the ARCFOX Alpha T5 has a maximum power of 200 kilowatts, a peak torque of 360 Nm, and a 0-100km h acceleration time of only 75 seconds. In addition, the new car also adopts an 800V high-voltage supercharging platform, which can supplement the range of 260km after 10 minutes of charging, and the maximum range can reach 660km.
The ability to create the "top student" in the same class of cars is inseparable from BAIC Blue Valley's efforts in "scene-based car manufacturing".
In today's new energy vehicle market, the Matthew effect is becoming more and more obvious, and the competition of models of the same level is becoming more and more fierce. Especially for the new generation of consumers, the car has been upgraded from a mechanical product to a digital product, which makes the car a "third place" after the home and office.
In this case, BAIC Blue Valley aims at the "third space", draws on the product development model of ICT enterprises, introduces the concept of scenario-based development for ARCFOX, and perfectly connects the research scenarios, target groups, and technical solutions, and proposes a new concept of "scenario-based car manufacturing".
Scenario-based vehicles can be customized according to different scenarios and needs to meet the personalized needs of different users, so as to enhance the use value and attractiveness of products, and increase the market competitiveness of brands.
For JiHu Motors, it accelerates the pace of product matrix renewal with "scenario-based car manufacturing", and continuously completes the product line to cover more market segments and promote product sales to continue to rise. In November 2023, BAIC Blue Valley subsidiary, BAIC New Energy, sold 9,590 new vehicles in November, and a total of 71,357 new vehicles were sold from January to November, a year-on-year increase of 7699%。
It is understood that in 2024, JiHu will also launch two new products one after another based on the concept of "scenario-based car manufacturing", and gradually realize the complete transformation of product strategy from competitive product benchmarking to scenario-based application.
"Breakout" the second half of new energy
The competition of new energy vehicle companies is gradually fierce, as the industry is becoming more and more "volume", the entrant must have excellent strength, high brand recognition, and unique vision in order to successfully occupy a place in the market
On the one hand, the company's excellent strength. With the continuous development of China's economy and the continuous increase of national disposable income, people's consumption demand has shifted to quality consumption. This requires product upgrading and innovation to be based on changes in consumer demand, on the basis of continuously improving product quality, but also to use emerging technologies to achieve interaction and communication between products and consumer groups, and continuously improve the stickiness with target consumer groups.
It is worth mentioning that the inspiration of the Jihu brand comes from the Arctic fox. Insight, wisdom, and perfection are the survival methods of Arctic Fox, and they are also the original intention of the Arctic Fox brand.
In addition to the newly launched ARCFOX Alpha T5, ARCFOX Koala has insight into the parent-child travel needs of the post-90s and post-95 "new assertive mothers" group, and is the world's first intelligent parent-child modelARCFOX Alpha S Alpha T Forest Edition is a "forest" third space created with insight into the green lifestyle of urban peopleThe ARCFOX Alpha S advance version focuses on high-end intelligent driving and has a very high safety factor.
BAIC Blue Valley is constantly increasing the layout of the idea of "scenario-based car manufacturing", which will effectively fill the gap in the market in the future, help ARCFOX obtain new growth points, and further expand its market share.
In terms of channels, JiHu has accelerated its layout, and both quantity and quality have risen. By the end of 2023, the number of JiHu JiHu stores will increase to 279, and the number of directly operated stores is expected to increase to 33, focusing on the core and key markets of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. By 2025, JiHu JiHu's marketing and service network will cover more than 100 cities and more than 380 outlets.
At the same time, JiHu Motors is also continuing to accelerate the construction of JiHu Energy's charging network. The latest data shows that JiHu cars have access to 660,000+ public charging piles, covering 330+ cities.
On the other hand, it is the long-termism that ARCFOX has always adhered to. The new energy vehicle track "big waves and sands", can always be in the leading position and continue to innovate, is the high-quality enterprises screened by the market.
Through the appearance of mixed competition, the second half of new energy is actually a process of transformation from product-driven to user-driven and scenario-driven, which is consistent with the background of the entire business entering the era of scenario-driven growth, and is also consistent with the concept of Jihu Motors. In the near future, automotive products will complete the transition from a "product-centric parameter system" to a "user-centric experience system". ARCFOX Motors has always been aiming to be a brand that "understands users best", focusing on concrete scene needs, building cars based on scenes, and building scene brand power.
In addition, BAIC Group's 65 years of car-making heritage and 14 years of development experience in the field of new energy are also escorting Jihu Automobile. In the long-term plan of BAIC Group, the direction of new energy vehicles has always been very clear. For the new energy and intelligent development of the whole group, BAIC said: In the next five years, the investment in new energy vehicles will be no less than 50 billion yuan.
Accelerate the layout of overseas markets
Soochow ** research report pointed out that the trilogy of the passenger car industry is that electrification brings industrial co-prosperity, intelligence accelerates the elimination of the industry, and globalization opens up long-term space.
At present, BAIC Blue Valley has successfully passed the first two stages and entered the last step. With the successful expansion of China's new energy vehicles overseas, BAIC Blue Valley is also increasing the strategic pace of exploring the international market. In the context of the green and low-carbon transformation of global transportation, Middle Eastern countries, as the world's most important oil-producing regions, are paying more and more attention to environmental protection and sustainable development, and consumers' awareness and acceptance of new energy vehicles are also increasing.
On October 9, 2023, ARCFOX Motors signed a cooperation agreement with Benomir Holding Group from the United Arab Emirates, and the two parties plan to jointly develop the two Middle East markets of the United Arab Emirates and Saudi Arabia, and the ARCFOX brand will become the main product of this overseas expansion.
According to the content of the agreement signed this time, Benomer Group will purchase ARCFOX models to complete the certification in the Gulf region, develop the Gulf emergency call system and verify the adaptability of the high-temperature environment, so as to make preliminary preparations for the official introduction of ARCFOX automotive products. At present, Benomir Group has confirmed the purchase of 600 ARCFOX as the first order. In addition, the two sides will also cooperate in other areas in the future.
The success of ARCFOX Motors not only opens up a new territory for BAIC Blue Valley and opens up a new growth channel, but also provides strong support for Chinese new energy vehicle brands in going overseas for the entire industry.
It is worth mentioning that while accelerating its going overseas, BAIC Blue Valley is also constantly cooperating with relevant industrial chain enterprises to expand the "circle of friends" of car manufacturing.
On August 14, 2023, on the basis of the existing strategic cooperation, BAIC Blue Valley and Huawei will carry out intelligent cooperation with Huawei terminals, and the first model will be positioned as a high-end intelligent pure electric car. In fact, BAIC Blue Valley and Huawei began to cooperate as early as 2017, and the ARCFOX Alpha S advance version is upgraded on the basis of the new HI version of ARCFOX Alpha S jointly created by BAIC Blue Valley and Huawei.
In addition, on October 17, 2023, BAIC Blue Valley also reached a cooperation with CATL, and ARCFOX Motors will be equipped with CATL Shenxing Nest Worm battery, at present, ARCFOX Alpha T5 has been equipped with CATL Shenxing super rechargeable battery, which can achieve charging performance of 10min and 260km of battery life.
With the blessing of "scenario-based car manufacturing", the product matrix of ARCFOX Automobile has been accelerated and renewed, while covering various market segments, it has formed a highly competitive product matrix, laying a solid foundation for BAIC Blue Valley to successfully break through in the 2024 new energy elimination competition.