Cold winds hit Beijing, and overnight, the city was dressed in new winter clothes. However, this year's down jacket** is a bit daunting. Some time ago, the hot search of "domestic down jackets sold for 7,000 yuan" made many people begin to question their living conditions. Is it because everyone is not working hard enough or the price of down jackets has risen?
In recent years, down jackets have gradually climbed, and a series of higher brands have emerged on the market. Not long ago, a cutting-edge domestic brand of down jackets appeared on the hot search list at a price of 7,000 yuan, which attracted widespread attention. Not only the new brand, but also the down jackets of the old manufacturer Bosideng** are also expensive. What is the reason for the down jacket** to climb steadily?
Someone chose to abandon expensive down jackets in favor of military coats. Faced with expensive down jackets**, some young people are starting to review their shopping decisions, and some people simply give up on buying. Starting from Zhong Xuegao, which used to be dozens of yuan a piece, these staggering brands were nicknamed "assassins", but I didn't expect that this winter, down jackets became assassins instead, stabbing shoppers' purses.
So, why are down jackets getting more and more expensive now?On the one hand, consumers' demand for quality and brand is gradually increasing, and they are willing to pay higher for better products. On the other hand, the rise of some high-end brands, such as Canada Goose, etc., has made the market price of down jackets as a whole. According to the data, from 2015 to 2020, the average unit price of domestic down jackets increased from 432 yuan** to 656 yuan, an increase of more than 50% in five years.
Behind the ** of down jackets, the spokespersons of some brands are getting bigger and bigger, and the price is also rising. The success of Canada Goose in the Chinese market has led some domestic brands to follow suit and launch high-end product lines. Even the most popular domestic brands in the past have begun to turn over and continue to raise their prices. This is also one of the reasons why down jackets** are on the rise.
However, there is no shortage of down jackets on the market, some of which are even around 30 yuan. Although these cheap down jackets occupy obvious advantages in the first place, it will take time to test whether they can meet the needs of consumers for quality and fashion.
In this winter, in addition to expensive down jackets, some opted for military coats. The military coat is not only practical and durable, but also relatively close to the people, and has become the choice of some people. Compared with down jackets, military coats pay more attention to the spirit of pragmatism, and for people who have been exposed to low temperatures for a long time, they have the function of keeping warm from the cold.
To sum up, the climb of down jackets is not only the result of market demand and brand effect, but also the pursuit of fashion and quality. When shopping, consumers can choose the right winter clothing according to their needs and budget. Whether it is a down jacket or a practical military coat, it can bring us warmth in the cold winter.