Reporter Liu Wang reports from Beijing.
I have always felt that life is not a sprint, life is a marathon. Wang Junhao, President of JuneYao Group and Chairman of JuneYao Health, said at the "2023 China New Consumption Summit Forum". At the same time, he also shared his views on how domestic brands can stand out and achieve high-quality development. He said that as a private enterprise, JuneYao Group proposed to "be an explorer of century-old stores" relatively early, so JuneYao Group has always adhered to long-termism.
Under the guidance of the "Healthy China" strategy, JuneYao Health, a subsidiary of JuneYao Group, has always insisted on thinking about how to help "Healthy China" through the homology of medicine and food, and the probiotic track is the direction it has found under the long-term thinking.
Wang Junhao said that each strain has to go through about 10 years of animal experiments. "Probiotics come from nature, from animals and plants, we have 100 trillion and 6 catties of fungi in our stomachs, so the more probiotics, the better. ”
From the category of probiotics, we can also see the long-termism that Wang Junhao said. He mentioned that Italy's per capita probiotic consumption is 104 dollars, only 0$4. Therefore, we must adhere to long-termism, step by step, more down-to-earth, and push forward one by one. In this way, we can really make things with the same origin of medicine and food, and truly polish good things gradually, so as to help everyone be healthy and help "Healthy China".
Wang Junhao said: "In the process of transforming scientific and technological achievements, enterprises need to have a long-term process to endure loneliness. Because for each strain to go to the market, it must first plant seeds, and then flower and bear fruit. ”
A product must be polished slowly and gradually, and after long-term perseverance, it can become a new domestic product. Wang Junhao said.
Although it seems that JuneYao Health has not been in the probiotics business for a short time, the company has been making a layout more than 10 years ago.
A strain needs to be tested on animals for 10-15 years, and only after it is completed can it be patented. We have a reserve of patented strains, there are more than a dozen functional patented strains, including the best probiotics, and by the end of the year, there will be 8 strains of bacterial products, such as strains with prevention and ** alcoholic liver disease, and strains with prevention and ** Helicobacter pylori. Wang Junhao said.
It is reported that through strategic cooperation with Jiangnan University, University of Shanghai for Science and Technology and other universities, JuneYao Health has reserved more than 10 probiotic strains with unique functions through exclusive licensing, self-research and purchase. Coupled with the integration of JuneYao Runying's probiotic strain resource library, the company has been able to subdivide and create a product matrix for different groups of people, different formulas and different systems, providing consumers with more healthy choices.
According to Wang Junhao, the company has developed and launched functional food and beverages based on relevant patented strains. For example, the Weidong Room Temperature Lactic Acid Bacteria Drink is fortified with bacteria that relieve constipation and promote intestinal health, and the Digest Power Postprandial Weight Loss Lactic Acid Bacteria Drink is fortified with anti-obesity strains.
JuneYao Health team has formed a consensus to be the global leader in probiotics. In this regard, JuneYao Health has taken action, according to Wang Junhao, in the B-side, JuneYao Health has gone international, and has now obtained certification from 70 countries, becoming the largest enterprise in China's probiotics export.
In addition, JuneYao Health has become an investor in JuneYao Runying's reorganization, and JuneYao Runying is known as the "Whampoa Military Academy" of probiotics in China, and has developed and produced more than 50 kinds of probiotic strains in China, and holds more than 4,000 probiotic strains with independent intellectual property rights, of which the annual production capacity of high-activity freeze-dried bacteria powder is 300 tons. This provides "ammunition" for JuneYao's health.
Wang Junhao mentioned that what is the real core competitiveness of enterprises?It is the coexistence of corporate culture values and the common behavior Xi of the team, because it has the ability to buy, take, disassemble, or steal, which is the real core competitiveness. "We have always adhered to the concept of marathon, and are currently walking in the long-termism to create a new domestic product of probiotics to help 'Healthy China'. ”