Tempted?The well known second hand watch sales platform only sells more than 40,000 black water ghos

Mondo Fashionable Updated on 2024-01-31

It belongs to the Richemont Group, the famous British second-hand watch channel watchfinder & co(hereinafter referred to as watchfinder) was not a particularly beautiful second-hand watch sales platform in the past, but recently they unexpectedly launched a super attractive one-day flash mob** event, the purpose of which is**a 1994 Rolex Submariner Black Water Ghost (should be 16610), WatchFinder hit this Black Water Ghost only sold 6, With a price of 500 US dollars (about 40,006 yuan), the watch has been re-maintained by Watchfinder before it is sold to ensure that the watch delivered to the buyer is in good condition.

As a result, watchfinder's ** plan to limit the one-day time seems to be too long, because**Black Water Ghost is open for purchase, in a short time.

It will be bought within one or two minutes, and those who go to watchfinder a little later will be directed to other second-hand black water ghost websites after the watch is bought, but those 16610 starting prices must be at least 10,000 US dollars (about 72,000 yuan) or more, ** is relatively not so tempting. According to the data of watchcharts, a high-end watch market research agency, 16610 is currently in the foreign secondary market** generally about 9,200 US dollars or more, and in the watchfinder** part, as mentioned above, it is generally more than 10,000 US dollars to buy, compared with the current version of the Black Water Ghost US dollar price of 10,250, it can be seen that the 16610**, which has been out of print for a long time, is still maintaining a good record, and it also sets off the watchfinder flash ** The degree of preciousness and sought-after.

At present, the Black Water Ghost 16610 on the watchfinder shelf is generally about $10,000, so the Black Water Ghost is only sold for $6,500, which makes people feel very cost-effective.

Watchfinder's move is considered to be a declaration of wanting to show the competitiveness of the platform, because they have always been considered the most famous second-hand watch channel, and the accompanying second-hand watches sold will also be higher than others (the concept of old brands and good credit?).And the **Black Water Ghost they sold this time can enjoy the two-year warranty provided by Watchfinder as well as the original price of the second-hand watch, which makes people wonder why they would want to do such a **activity, even if it is only** a special sale of the Black Water Ghost with a general **about 6 points in the middle of the market** It seems that the second-hand watch dealer has a secondary market for high-end watches in the first two years** The continued weakness of the performance attitude has gradually softened, because in the case that the market is not as hot as in the past, if the watches on the shelves are still unwilling to be moderately reduced, consumers would rather choose to stay still after comparison, rather than buy watches at a level higher than the general **.

The Subdial 50 index has been declining since March 2022 and is now almost half of its peak.

Foreign media analysis promotes Watchfinder's action this time There are roughly two factors, one is that such as the Subdial 50 index (the value presents the weighted average of the 50 most traded watch models in the secondary market**) shows that the ** of high-end watches has indeed shown a significant shrinkage trend in two years, for example, in March 2022, the Subdial 50 index reached a peak of 60,000 US dollars, and by the end of 2023, Subdial The 50 index has fallen to $34,000 after a month of decline, and if it continues to fall for a few more months, there is a risk of a dramatic collapse of half from its peak level.

Rolex's Factory-Certified Pre-Owned Watches programme has gradually been able to move towards a range of market acceptances as more dealers join.

Another factor is related to Rolex's promotion of the original certified pre-owned watch program (CPO) at the end of 2022, which has changed from the initial participation of only one dealer Carl F. Bucherer to more and more brand dealers, due to Rolex's CPO**open to each dealer to customize**, so this also makes the brand's popular second-hand watches** have room for floating changes, such as the previous generation of Black Water Ghost 116610LN sold for $13,000 on platform A and 11 on platform B. 000 US dollars, of course, consumers will tend to buy on platform B first, and then it may lead to other platforms to follow up and adjust**, just like this WatchFinder's flash mob**, although it is only a strategy to test the temperature of the water, but when the second-hand watch channel is willing to start lowering**, it is a good start for consumers anyway. Article**: World Watch Note: The article only represents the author's personal point of view Good article recommendation, if there is any infringement, please contact to delete.

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