On December 21, the "2023 People's Corporate Social Responsibility Honor Ceremony and the 18th People's Corporate Social Responsibility Award Ceremony" was held in Beijing under the guidance of the People's ** Society and hosted by People's Daily Online. With the purpose of "authority, popularity, and credibility", the selection set up the "Enterprise of the Year Award", "Rural Revitalization Award", "Green Development Award", "Dream Building Future Award" and "Annual Case Award", respectively, from the dimensions of corporate responsibility, public welfare action, rural revitalization, green development, children's cause and other dimensions to collect and commend the practical cases of enterprises to fulfill their social responsibilities.
Among them, the "Dream Building Future Award" focuses on enterprises and institutions with outstanding achievements and innovative practices in serving and supporting the high-quality development of the party's children's cause, serving the healthy growth of young people, protecting their rights and interests, and building a dream for the future in 2023. The children's growth digital content platform Howl won the "Dream Building Future Award" of the 18th People's Corporate Social Responsibility Award, and its active practice in corporate social responsibility and its assistance in the promotion of children's reading have been recognized by the industry. In addition to shouting, Tencent, Mengniu Group, Chinese Shou, China Feihe, Bilibili and other companies won the award.
Digital technology innovation is applied to children's content to make reading accessible to more children
"Reading for All" has been written into the first work report for ten consecutive years, and it is an important project related to national development and national rejuvenation. Children are the foundation and backbone of national reading, and promoting children's scientific reading and cultivating good reading interest, reading habits, and reading ability from an early age is an important foundation for deepening national reading activities and accelerating the construction of a scholarly society.
As a digital content platform for children's growth, Howie is committed to promoting children's reading through digital means. Howling Innovation applies digital technology to the field of children's content, according to the children's growth law and acceptance level to do content classification and form innovation, with animation, interaction, games, live-action dramas, physical books and other forms to connect high-quality content, to help children lower the threshold of reading, better stimulate reading interest.
Digital content has a special value in promoting children's reading, which can break the restrictions of regionalization and allow more children to enjoy better reading resources. Excellent online digital content can be displayed in a more colorful form with the help of technology, so that reading can be accepted by children in a more interesting form, which can lower the threshold for reading, stimulate children's interest in reading, and make the process of forming reading habits more enjoyable. In addition, excellent and professional digital content that is suitable for children's cognitive level and developmental laws can be "salvaged" from meaningless and polluted content, helping children gain happiness and growth in reading.
Actively practice corporate social responsibility and promote scientific reading and inclusive reading
We actively undertake corporate social responsibility and continue to pay attention to the promotion of children's reading and the inclusion of children's reading resources, so that more children can benefit from reading. From 2022 to 2023, Howling and People's Daily Online will launch the "Children's Reading Power Program" to carry out a series of activities around the core theme of "promoting the concept of scientific reading and improving children's reading ability". The column "I Paint Chinese Poems for You" launched by Howler and People's Daily Online skillfully combines historical cities, poems, geography, humanities, anecdotes and images, so that children can understand the great rivers and mountains of the motherland and understand the unique charm of China's excellent traditional culture in reading. After the release of the column, it has received great attention in the field of cultural communication and local governments, and has also been well received by parents and students.
In August 2023, Howler officially launched the "Reading Lights Up the Future" children's reading popularization plan, and donated paper picture books and digital content worth 630,000 yuan to rural children in the first phase through Taofen**, in order to create a better reading environment for more rural children, promote children's reading popularization and educational equity, and help children grow up happily in reading. The "Reading Lights Up the Future" Children's Reading Popularization Program also collaborates with the Propaganda Department of the Chengdu Municipal Party Committee to stimulate the importance of children's reading ability cultivation and promote the formation of family reading and parent-child reading habits through targeted donation of books and digital content, regular lectures by experts in the field of children's reading, and landing in the digital content experience hall.
In addition, Howling invests 4 million yuan every year for the user's "student assistance plan" to provide fee waivers for users with financial difficulties and support them to continue reading. Howler also cooperated with Chengdu Charity Federation and Chengdu Shimmer Public Welfare Service Center to make targeted donations to children in distress and rural areas, aiming to help more children experience the joy of reading and gain growth and progress through reading.
As a digital content platform for children's growth, Zhaoyao advocates "progress, starting with interest", takes children's needs as the foundation, continues to design products based on children's development rules and interests, and helps children gain the ability to continue self-growth through the ladder of content construction. Relying on years of precipitation of content research and development capabilities, Howie has successively expanded content products such as Aesthetic Education, Puzzle, and Little Writer, and has developed a subscription-based APP matrix such as Howling Picture Books, which are deeply recognized by parents and loved by children. At present, there are tens of millions of calling users, reading 200 billion+ words with children every year, and the total reading time in 2022 is 3 billion+ minutes. And in the focus of overseas business, the overseas version of the app has been launched.
Children are the foundation and backbone of reading for all, as well as the hope and future of reading for all. Reading is an indispensable part of a child's growth and deserves the attention of the whole society. Winning the "Dream Building Future Award" this time is the industry's affirmation and encouragement for Howler to actively fulfill its social responsibilities and continue to help children's reading development. Howler will continue to develop high-quality products, continue to actively undertake corporate social responsibility, and unite forces from all walks of life to promote the development of children's reading in China and inject new impetus into the healthy growth of children.