This afternoon (December 26th), the "LeTV Open Platform Press Conference was held in Beijing. LETV Open Platform is a fully self-developed, one-stop content sharing platform launched by LETV, which is committed to providing content parties with professional, flexible, independent and free, and income-generating solutions that maximize benefits.
LETV open platform gives the full value of the content to the content provider without reservation,The role of the platform is only to provide a broadcast control platform,Return to the original intention,Provide services to the content provider and the viewer at the same time,Incarnate as a bridge between the two。 This is the initial platform form of the industry, we have returned to the original ecology, this model is different from the current general habit of account sharing, so it is called 'open platform'. Xu Tianyang, the person in charge of LETV's copyright, introduced,"The business policy of LETV's open platform account sharing model is essentially different from the industry's existing account sharing model,While giving the copyright owner the best account sharing model,For the first time, it has brought the industry open、Independent、0 cost、100% account sharing conditions。 ”
On the LETV open platform, whether it is a natural person or an institution, you can sign a contract, perform the contract, collect money legally, and authorize the real and effective LETV account sharing platform. In terms of settled content, as long as it is compliant, legal, and has genuine authorization, it can be settled, and dramas (long and short), movies (small and small), animation (animation & children), documentaries, variety shows, and overseas and other ** content with a record number are all accepted.
For the cooperation of account-sharing settlement, Xu Tianyang emphasized, "LETV promises to give fair and just resource support, and the platform does not distinguish between levels in terms of coffee position, subject matter, audience and other dimensions under the premise of non-pinching of content, continuous tailing, compliance and legality, and truly does not judge or tilt, so that interested film and television copyright owners can quickly enter the account-sharing track and release the potential and value of dramas." ”
Regarding the specific account sharing model, "0 cost, 100% account sharing" is the most prominent policy advantage of LETV's open platform. Before January 1, 2026, the income obtained after entering the LETV open platform will only deduct necessary taxes, third-party payment channel fees (Alipay, Tenpay, Applepay, Ledou, etc.) and mini program promotion costs, and all the proceeds will be returned to the content provider, with a 100% account sharing ratio. After deducting the necessary costs of the above-mentioned third parties, the LETV platform does not share any revenue and does not charge any service fees.
In terms of scheduling mode and pricing, LETV gives full autonomy to the content filmmaker. Regardless of the first round of broadcast or non-first round of broadcast, whether it is solo broadcast or joint broadcast, you can authorize and share accounts on the LETV open platform. Moreover, the pricing of the content to the user is also determined by the filmmaker, and the price of a single episode is 01 to 50 yuan, ** pricing is not greater than the sum of the pricing of a single episode, such as 20 works, you can also create an on-demand area with a short revenue settlement cycle, only 15 days to settle, account income accumulated to 20,000 yuan to automatically activate the early settlement rights.
Xu Tianyang, the person in charge of copyright of LETV, introduced,The value of the Lefang open platform has changed from the single value dimension of the traditional ** platform "service users" to the dual value dimension of "service content and users", no intervention at the level of broadcasting, pricing and content itself, no difference, no copyright, no restriction on authorization methods, period, the platform only broadcasts, audits, and truly serves the content uploader and users.
Industry insiders believe that compared with the traditional account sharing model, LETV's open platform has indeed transferred many rights that once belonged to the platform. LETV hopes to fully stimulate the vitality of the content film side by opening up platform resources, and the platform will leverage its strength to provide users with massive, high-quality content, and ultimately achieve a win-win situation for the platform, content side, and users.
At the press conference, Xu Tianyang, the person in charge of LeTV's copyright, answered the questions that the partners were concerned about. When asked about the vision of creating a new ** platform model of "LETV open platform", Xu Tianyang gave LETV's answer in combination with the current situation of the film and television industry, and also hit the pain points of many content copyright owners. "The market value of the content was originally handed over to the audience to judge, with the continuous upgrading of Internet traffic marketing in recent years, the audience's preference is no longer the only dimension to judge the market value of the content, and now there are many latitudes. ”
It is reported that a large number of high-quality copyright content accumulated in the history of LETV, such as "The Legend of Zhen Huan", "The Legend of Miyue", "White Deer Plain", "Conquest", etc., have endured, especially LETV's signature film and television IP "The Legend of Zhen Huan" is still loved by the public after 12 years of broadcasting. I don't know if LETV will be able to win more fans and copyrights through a new account-sharing model in the future.
Text: Beijing Youth Daily reporter Wang Lei.
Edited by Gong Lifang.