With the continuous innovation and green transformation of the automotive industry, new energy vehicles are emerging around the world. In this process, the development of new energy pickup trucks has become a focus of widespread attention. In China, with the advancement of technology and the increasing market demand, new energy pickup trucks are gradually getting rid of the niche market positioning and entering a new stage of development. China's pickup truck market has historically been closely linked to commercial vehicles and cargo capacity, but pickup trucks are still relatively low in terms of popularity and sales compared to popular sedans, SUVs and MPVs. According to statistics, China's annual sales of pickup trucks are roughly 600,000 units, accounting for about 2% of the country's annual sales of 30 million units. Although this number is not very prominent, with the popularization of new energy technology, the pickup truck industry is undergoing a profound change, and huge market opportunities have emerged.
Geely Radar has become one of the key players in promoting the new energy of pickup trucks, and launched the first M. designed specifically for new energy pickup trucks in Chinaa.The p-native electric platform is in stark contrast to the common "oil-to-electric" pickup products on the market. m.a.The platform has five major technical features, including pure electric performance, security, innovation ecosystem, bearer expansion capacity and Internet of Things network. This platform supports single and dual motor configurations, with a maximum power of 400kW and 768N·m torque, and it only takes 4 seconds to accelerate from 000 to 100 seconds, and it also has excellent performance in terms of battery life, with a maximum battery capacity of 140kWh and a range of more than 800 km. In the field of core three electric (battery, motor, electronic control), ma.The P platform has been on par with the world's top level. In addition, ma.The p platform has also shown excellent capabilities in the ecological construction of the Internet of Things. For example, plant protection drones are one of the applications of Geely Radar's outdoor intelligent IoT ecosystem. At the same time, the radar RD6 has become the first model in China to provide ultra-high power external discharge function.
At the product level, the radar RD6 inherited not only Ma.The technical advantages of the P platform have also been comprehensively considered as a new energy passenger vehicle, such as 6000 acceleration performance in 9 seconds, five-seat passenger space, five-star body safety, etc. It is also equipped with 12 Level 2+ intelligent driver assistance functions and intelligent cockpit experience, which greatly exceeds the market's perception of a traditional pickup truck with a single tool vehicle. The excellent performance in terms of power and intelligence has made the radar RD6 quickly gain recognition in the market. In a series of new energy pickup truck sales competition, the radar RD6 is as high as 78Won the championship with a market share of 7%.
Geely's success lies not only in technological innovation, but also in how it meets and leads the diverse needs of consumers. It is not limited to the functions of traditional pickup trucks, but provides customized solutions for outdoor life such as camping, cycling and fishing, and has also explored new formats such as plant protection drones and mobile cafes. In terms of industrial applications, it can also serve aviation support, high-speed maintenance, municipal maintenance and other fields. Looking ahead, the new energy pickup market presents two obvious trends. First, some companies may choose to follow the model of the traditional pickup truck market, and second, some companies focus on new energy technology innovation to create a new market. The exploration of "new tracks" is particularly important. Geely Radar has obviously chosen the latter through in-depth changes in technology, products, markets and other dimensions, and is contributing to the rise of the new energy pickup industry, leading China's pure electric pickup trucks into a new stage of development. With the maturity of technology and the improvement of consumer awareness, the potential of new energy pickup trucks in the domestic and foreign markets in the future is undoubtedly huge, and this "new era" will bring new possibilities to the automotive industry.