I don't know if you think so too, you can still make a little money in the years when you wear a mask. But since the mask was removed, I feel that my life has begun to go downhill. There is a problem with the specific **, and I can't say clearly. For themselves, this year's polarization is still particularly obvious, how stormy the first half of the year was, and how miserable the second half of the year. Actually, it hasn't been updated for a long time. Now that it's 2024, I think it's time to have a sense of ceremony, look back on the past, and look forward to the future.
Whether it is for others or for yourself, the purpose is to obtain the maximum return on benefits in the environment of resource reallocation. All the work involving collaboration must first be clear about the distribution of benefits and the respective responsibilities. If there is ambiguity, there is no way to talk about trust, and sooner or later it will lead to problems. After all, in the face of money, the complexity of human nature will be vividly displayed.
If you want to achieve your goals, you have to agree on values and ideas with the people you live with. It cannot be just a rhetorical desire, but a real determination. Otherwise, there will always be people who will give up. The most intuitive embodiment is that many things can only stay in the stage of empty talk, framework, and concept, and cannot be landed, even if there is progress one step forward, the efficiency of the turtle speed directly misses the first period.
Think about what I've done this year, in addition to the main business, I have engaged in horizontal training and occasional **. Let's not talk about whether I made money or not, the key is that my body collapsed, I slept every night, and ran customers everywhere during the day, and I lost 4 pounds and couldn't eat back, and even the muscle lines were blurred. Because a lot of content is inevitably operated by automated tools, it is also because of this action that I have suffered several losses of intellectual property rights one after another. Once a person is busy, he is either on the way to making money or on the way to losing money. Most of the time, it's the latter.
How do you feel about this?If you feel that the person is not suitable and the project is not suitable, you should give up as soon as possible and find another way. Time is money, but also life. Lift the bangs in front of your forehead with your hand and look at the thinning hairline, and you will feel this more deeply.
I think the biggest difference between good sales and mediocre sales is the ability to get to the point. Sales with a professional background like to talk about details and things that customers don't understand. Sales with a non-professional background is more about applying templates to negotiate, and although the words sound beautiful, the customer has no actual feelings when they hear it. There is no specific form of service itself, and if it is not concretized, the customer's heart will be even more bottomless, and the transaction is destined to be 108,000 miles away.
Some businesses really need to be done in one step. Especially when you're at a disadvantage and don't have many options. If you want to deal with the customer, you will probably go straight out, because the customer may not want to spend time with you. At this time, you may really have to open up and give the most sincere ** directly. If the ** is too far away, the customer is too lazy to bargain with you. At this stage, if you go to the customer again, it's boring.
Although this year is not easy, the customers who should refuse still have to refuse, and the excessive demands that should be rejected still have to be said. In fact, many customers will reveal some clues from the beginning of the face-to-face communication. Clients who have a lot of ideas of their own and like to step in the direction of the first day need to carefully consider whether it is worth investing. This kind of customer usually has a high after-sales cost, and they will deduct it very finely, and the whole project team has to revolve around them. They show themselves to be experts and professionals, showing their value to their leaders. Over time, it becomes to cater to the customer's preferences, and the service is good if it is good, and if it is bad, it becomes unprofessional for the team. Therefore, this kind of customer should be cautious.
The project leader is very critical. He must be able to say no decisively, quickly and resolutely, don't hesitate to deny the customer, this is to provide the other party with nourishing thoughts, and when he finally wants to put the words on the table, he must be red-faced. There is a problem here that is very easy to ignore, that is, the terms of the contract, after all, the service is very subjective, and if the boundary is not clear, it will face a lot of trouble, and it is inevitable that there will be a phenomenon of passing the buck to each other. The contract is the last weapon to protect their own rights and interests, before signing the contract to cooperate, you have to open the skylight to say something, explain things clearly, don't hide it, this will be a lot less, after all, small companies can't afford it. In particular, there must be a alignment in terms of the benefits and risk perception of this project.
I remember that in 2020, I helped a friend build a **, collected thousands of yuan, and served for free for one year. Later, I often asked me to make small modifications, and what was even more outrageous was that this year, I directly wanted a free major revision. The key issue here is the difference in the frequency of the parties' perception of the difficulty of the work and the rights and interests of the service. Learning to say no is also an essential skill. Otherwise, it is always yourself who suffers.
Another point is that you have to pretend less. Human nature often does not look down on others. If you show off how good your business is in the circle of friends every day, others may be jealous, even if you have actual needs, they are not willing to help you, or feel that your needs are not worthy of your big business. In this way, a lot of opportunities are wasted.
How to promote our products online?This topic always takes its place on the list of questions from customers. In fact, there is the easiest way to determine whether your product is a seller's market or a buyer's market. If you are in a seller's market, then simply and rudely promoting the product is the key, and send out your flyers well, after all, you have to become famous as soon as possible, and waste a lot of time on what IP persona, the first train of the industry may not be able to catch up. In the buyer's market, you have to plan your budget, get your brand positioning, segment the market, provide differentiated services, and start rolling up.
For the To B business model, the importance of setting an industry benchmark is self-evident, and its difficulty is also very high, as long as it can capture a customer, the whole situation will be opened. The reason why it is very difficult for amateurs to make IP is that there are no achievements and no halo of masterpieces, and no one is stupid. Therefore, many equipment manufacturers are willing to provide products for free to large enterprises to try, just to take the first step, when the customer asks if there is an actual case, there is confidence to say that a certain large factory is using its own equipment, even if it is free to give, the kind that is finished by the prostitution and has to finish it by itself. Thinking about Cullinan's popularity in the IP circle, the reason is the same. The façade has to be put up first, and the chances are greater.
In the era of algorithm recommendation, if you are lucky, you will be popular in minutes, but you will also have trouble when you are popular, because at least more than 95% of the leads may only be suitable for newcomers to sales practitioners, which leads to a lot of energy being consumed by the internal team.
Our route is not to pursue the influencer effect, but to focus on offline conversion. Attracting like-minded people is crucial, and people who have nothing to do with the product still have to learn to filter them out gracefully. Our first goal is conversion, and only then is we to increase our voice. Therefore, the content must serve the target customer group that can convert. Take the carrier of short ** as an example, the content of short ** is an advertising landing page and a marketing poster. We have to show what our target audience wants to see, not what the average audience expects. If you find that there are many irrelevant viewers who have seen your ad, you have to find a way to isolate them from seeing it, after all, advertising has a cost.
For a B2B business, having a lot of iron powder is not necessarily a good thing. They may not be real customers, but are researching or imitating you, and you may have unintentionally cultivated competitors. Just like those who silently observe you in the WeChat circle of friends, they are collecting market intelligence. Whether it's a client's project or your own, I've had too many similar experiences. Of course, no amount of traffic is useless, the key is whether you can win customers.
In the past, I always felt a little proud of some of my innovative ideas or models, and I always hid them after they came out, but I didn't expect that someone would follow up after a while, or even directly copy your model, and I felt a little angry at first. But then I realized that these ideas may have existed for a long time, and I didn't have such a cow, didn't I just get ideas from that messy pile of information??The same goes for others, except that they may have heard the information a little earlier or later. Besides, how do you know you're a pioneer in the industry?So it doesn't matter who is the first, what matters is who can bring the idea to the market and make the market remember their name.
On the highway, the most feared situation is the situation where the road is in good condition and there are few vehicles, because it is easy to speed or doze off. Being plagiarized isn't all bad either. This will keep you vigilant, constantly improving your products, and being more competitive. If the plagiarized person overtakes you, that's even better, which means you have the opportunity to imitate them in turn. When you're at the top of your game, it's also the time when you're most likely to make mistakes. After all, you don't have a reference, don't make mistakes, don't make mistakes, and always maintain an attitude of "almost good". So, our goal is to extend the life cycle, not to pursue undefeated, and death is the ultimate version. Besides, it's tiring to keep leading on the highway, but it's cool to follow the first place and overtake. Of course, you have to keep an eye on how much oil you have left in the tank.
The big problem with small companies can be that they are too casual. One word, one thought is one out, so the internal process is always non-standard customization. There is a difficulty here or can not be implemented, at the beginning of the process is rigid, and then found that it is unrealistic, in order to pursue the ultimate standardization sacrificed efficiency, did a lot of useless work, after all, the most critical thing at the moment is to get the account in. For example, customer information entry, there is so much customer information to be processed every day, and there are new ones, which can never be implemented well, after all, the business information is still to confirm the specific situation of each customer to you at all times, which requires a lot of energy.
The so-called heroes come out of troubled times, and in this "troubled times", it seems that they can't abide by the rules, pursue perfection, and everything has to be done. In this area, I also stepped on some pits, and I thought about perfection first, and I was picking out the details from the content, design, packaging, publicity, etc., not to mention that the product was launched after missing the best tuyere period, and it will also face a variety of risks of misjudgment of the market, such as the rationality of pricing, the complexity of product form, etc.
Therefore, changes in rules, processes, and directions are the norm in small companies. For small companies, it is really necessary to understand the truth that time is money, and to pursue the ultimate in human efficiency. Of course, the people you're doing with may not think so, and they will think it's a mistake on the part of the leader. After the frequency is high, they will directly "lie flat", and also follow the mentality of "watching and doing", and the internal team will fall into a state of mutual game, after all, they are also worried that their hard work will be wasted. It was a very painful stage.
Everyone should have a sense of crisis in their hearts. The money earned by the high salary in my hand may not all be earned by my own ability. We have to thank the market for its dividends, which have built a bridge and allowed the gains to exceed their actual value. Just like the gap between the current movies and the movies of the past, is it really not good for this audience?It's not forced, the company has no choice, and the audience naturally doesn't have to choose, everything is the market supply and demand relationship that is at fault.
Sometimes, even if the ability is a little weaker, as long as it can come in handy, that's fine. After all, each enterprise has different needs and capabilities for talents at different stages of development. Those who can adapt to the needs of the business are more valuable than those who are capable but not suitable. If you enter the company at the wrong time, no matter how strong your ability is, it will be difficult to play its due role. The real strong can only really give full play to their greatest value at the right time and in the right position.
are all saying that they understand a lot of truths, but they still can't live a good life. Because those truths are too far away from our daily lives to be felt by ourselves. Therefore, it is better to read 10,000 books than to travel 10,000 miles, and it is better to read countless people than to travel 10,000 miles. When you suddenly come into contact with something new that you have never experienced before, that feeling of sudden enlightenment, or strong resonance, is really refreshing. No matter how simple this truth may seem, everyone understands it.
This year, it was like experiencing a whirlwind, and in the silence of the temple, I found a moment of peace, but at the same time, I realized that the pace of life has accelerated and the amount of exercise has decreased. It's like speeding in the fast lane, but forgetting the scenery along the way.
Author: Hei Laigu Observe the circle of friends, exchange and cooperation heilaigu01, add friends to indicate the intention.
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