Text丨Liquor Industry Team (ID: jiuyejia360).
Planning丨Qu Yang Editor丨Yun Heng Editor丨Yun Ding.
In recent years, Moutai Health Liquor Company has entered the first period of development, and the development momentum is stronger.
On December 6, the "Provincial New Industrialization Promotion Conference" was held in Guiyang, at which the "2021-2023 Guizhou Province Advanced Enterprise for Promoting the Development of New Industrialization" was commended. Among them, Moutai Health Liquor Co., Ltd. won the title of "Advanced Enterprise".
For Moutai Health Liquor Company, it is important not only to obtain this honor, but also to transform Moutai Health Liquor Company itself in the process of becoming an "advanced enterprise", which will also become a new driving force for Moutai Health Liquor Company on the road of future development. It can be said that on the road of high-quality development, Moutai Health Liquor Company has taken another step.
There are only 2 Renhuai wine companies!
Why was Moutai Health Liquor Company "crowned"?
It is understood that the selection conditions for "2021-2023 Guizhou Province Advanced Enterprises to Promote the Development of New Industrialization" are extremely strict, and advanced enterprises must not only thoroughly implement the new development concept of innovation, coordination, green, openness and sharing, but also be determined to reform and forge ahead, operate in good faith and law-abiding, effective entrepreneurship and innovation, stable management team, harmonious labor relations, and obvious demonstration and driving role. The resumption of work and production has made outstanding contributions to the high-quality development of new industrialization.
There are only 97 "advanced enterprises" commended in Guizhou Province, of which only 5 of the enterprises on the list in Zunyi City are liquor enterprises, and only two companies have won this honor in the whole Renhuai, including Moutai Health Liquor Company.
Becoming the "vanguard" of promoting the development of new industrialization in Guizhou is also a major recognition of the achievements and breakthroughs made by Moutai Health Liquor Company in the past few years in its high-quality development.
The wine industry has learned that since 2021, Moutai Health Liquor Co., Ltd. has closely focused on the "four new", focused on the main strategy of "four modernizations", actively promoted the "four districts and one highland", thoroughly implemented the new development concept of innovation, coordination, green, development and sharing, brewed high-quality liquor, built a solid foundation for development, and continuously allowed more consumers to drink the company's products and share the beauty of life.
In particular, in the past three years, under multiple challenges such as the shrinking demand of the liquor consumption market, Moutai Health Liquor Co., Ltd. has overcome difficulties, responded steadily, and taken the initiative to achieve excellent results.
According to the wine industry, Moutai Health Liquor Co., Ltd. adheres to the quality of the enterprise, implements ingenuity brewing, thoroughly implements the quality culture, practices the "five craftsmen quality concept", builds and implements the "365" quality management system, and comprehensively improves the depth and width of quality control.
In addition, Moutai Health Liquor Co., Ltd. also pursues the concept of green development, and has also achieved gratifying results in ecological governance and green environmental protection in recent years, achieving zero total discharge of key pollutants and zero environmental accidents. In addition, it also promotes the recycling of resources, promotes the construction of reclaimed water reuse systems, and establishes and gradually improves the energy consumption management system.
As an enterprise and brand, social responsibility is also an important embodiment of brand value. In recent years, Moutai Health Liquor Co., Ltd. has deeply practiced social responsibility, continuously gathered public welfare forces, empowered rural revitalization, and continuously provided jobs for the society. Since 2021, Moutai Health Liquor Company has recruited more than 1,000 people, making an important contribution to promoting employment.
Take "advanced" as a new starting point.
Moutai Health Liquor Company continues to "grow upward".
It can be said that after the transformation and development of the past few years, Moutai Health Liquor Company has added many characteristics. These characteristics are also an important driving force to support Moutai Health Liquor Co., Ltd. to work towards high-quality development and modernization.
The wine industry has learned that in the past few years, Moutai Health Liquor Company has achieved an important leap in scale. Among them, the average growth rate of operating income reached 160%, and the average growth rate of total profit reached 370%.
Facing the future, Moutai Health Liquor Company is thriving.
On the one hand, from the perspective of production capacity, Moutai Health Liquor Co., Ltd. continues to invest in construction to accelerate the layout and release of production capacity. In 2022, Moutai Health Liquor Co., Ltd. will comprehensively upgrade and transform its packaging production line. At the same time, it also invested in the construction of Tongmin Agglomeration Demonstration Zone, Shuanglong Park and Packaging Hook Storage Park, and this year, Moutai Health Liquor Company also added 13 wine-making plants to production, which further improved the existing wine-making capacity.
On the other hand, from the perspective of brands, Moutai Health Liquor Co., Ltd. has further sorted out the product line, focusing on the 100-500 yuan ** belt, and striving to build four brands: Taiyuan, Moutai alcohol, Jiangmen classic, and Moutai Bulao Liquor, and these four brands have achieved the achievement of single product sales exceeding 100 million yuan.
After the development in recent years, especially under the strategy of Moutai's "big group one game of chess", the products of Moutai Health Liquor Company have gone to all parts of the country, and the pattern of national market is gradually taking shape. It is understood that in 2021, the number of distributors of Moutai Health Liquor Company was more than 100, and this year, this data has reached more than 1,000. In addition, on the channel, Moutai Health Liquor Company also opened an e-commerce company to upgrade and improve the digital marketing system.
More importantly, in the transformation and development in recent years, Moutai Health Liquor Co., Ltd.'s innovation-driven ability has also been significantly improved, continuously increasing investment in basic research and development, taking the initiative to create new products, carrying out technological innovation, management innovation and other actions, benchmarking excellent enterprises, continuously improving and making up for development shortcomings, and entering a new stage of high-quality development.
Combined with multiple development dimensions, Moutai Health Liquor Co., Ltd. deserves to be awarded the "2021-2023 Advanced Enterprise for Promoting the Development of New Industrialization in Guizhou Province". This is not only a recognition of the transformation and development of Moutai Health Liquor Company in the past few years, but also a new journey of high-quality development and modernization of Moutai Health Liquor Company.