With the personalization of automobiles, the strong demand for cultural tourism, the rise of sports events and the participation in offline activities, the group of people who modify is expanding, and the domestic modification industry is also developing, with many different styles appearing, including cultural and systematic car modification. Moreover, many excellent companies have been incubated in it, and they are no longer a set of things copied from the original car.
In addition, the popularity of many excellent film and television works such as Fast and Furious and Need for Speed has brought a lot of imaginable space and a new round of technological modification. The maturity of China's automobile industry and the younger consumer group, the concept of automobile consumption has undergone important changes, and the demand for car modification is becoming more and more intense.
The domestic auto sales market has gradually recovered, but due to the macro impact, the auto sales market has moved from high-speed growth to medium and low-speed steady growth, because of the shutdown of masks and the impact of income, the auto sales market has been affected to varying degrees, and it will barely be better in 2022, although it will only grow by 21%, but new energy and domestic independent brand vehicles, that is an exponential increase. Standing high said, the essence of car modification is also to promote consumption, is conducive to the release of the consumption potential of the car family, ZF level also put forward to establish and improve the management mechanism of the automobile modification industry, accelerate the development of the automotive aftermarket important opinions, and further meet the people's demand for car modification. Then this is a relaxed policy, which is also in line with the transformation of the single purchase of automobile consumption to the diversified development of after-market related services.
There are 3 cars in the country1.9 billion vehicles, and there are 4 car drivers6.4 billion people, this market is actually huge enough, the post-90s, post-00s are the main group of people who buy cars, and the concept of automobile consumption has also changed significantly, paying more attention to the personalization, differentiation and customization of cars, and the willingness to modify is very strong. China's well-known car modification exhibitions, competitions and other rich and diverse activities stimulated, the formation of a number of in the country has a great influence on the modification activities IP, such as Mobo Exhibition, Kyushu Modification Exhibition, Yasen Exhibition, etc., many enterprises through the introduction of domestic and foreign car modification brands, the establishment of modification clubs, improve the car modification supporting services, to create a car modification platform, like Guangzhou Yongfu Road, that is a street of car modification, these stall owners basically have factories or complete supporting industrial chains behind the bosses.
According to the theme of the modification, we divide the modification into three kinds, the first is the custom modification, this bias forward installation, the car in the vehicle before the factory, the automobile manufacturer for the vehicle exterior, interior, wiring harness, interface and other aspects of the modification, the more typical speed Ruide e6stbox equipment application in the field of time-sharing rental case, customers order cars from the car factory, a batch of cars customized to meet the requirements of online car-hailing, time-sharing leasing car products, with the enterprises have JAC, BAIC, BYD, Chery. The other is Didi Chuxing's D1 online car-hailing, Didi asked BYD to customize this car, which is specially used for online car-hailing operations.
The second type is authorized modification, the special vehicle production line has specific functions through the modification of cars, such as ambulances and RVs in the industry, they will directly provide some necessary equipment and space decoration because of the relationship between "customer orders", and there are also some special customized functions of big brands, unique logos and special parts, etc.
The third type is consumer-oriented modification, after the vehicle leaves the factory, through 4S shops, car modification shops and other channels, for the engine, exterior, interior, LED lighting or performance-related, electronic control-related modification behavior, which also includes brush hidden, brush ECU, brush light show and so on.
Modification of this thing, really the front of the modification than the rear installation to make money, and the growth is faster than the rear installation, you can look at sanitation vehicles, engineering vehicles, machinery, etc., that modification, than the rear installation can be much more, but also much more profitable, at present, there are more than 20 car brands are launching customized or modified or limited models, more than 60 special vehicle companies have been authorized by car companies to modify, but the scale is certainly not comparable to the consumer modification market. It's just that the profit is more obvious. Although some modifications are subject to regulatory documents, mainstream exterior and interior modification projects such as bumpers, luggage racks, and wheels have been liberalized. In terms of customized vehicles, Wuling, Tank, Geely, Lynk & Co, Ford, Honda, Changan, BYD, VOYAH, and Trumpchi are in the forefront of sales. SAIC also provides online shopping**, Lotus has built an experience center, and many modification kits, metaverse, exterior decorations, and personality color changes have been completed. Many modification companies have moved towards brand and chain development. I won't talk about it here, then, it's good to learn from this modification culture abroad.
It is worth mentioning that the modification of cars with Chinese characteristics is very eye-catching, such as BYD's Han launched the Suzhou Garden Edition, Hongqi launched the Dunhuang version, Borui launched the national style version, the national tide version, and the combination of new changes and traditional culture is eye-catching. Electrification, intelligent mild modification is slowly developing, new energy vehicles and fuel vehicles in the structure of the big difference, vehicle power and chassis is difficult to carry out substantial modification, is currently concentrated in the automotive electronics modification category, because the cost of research and development is relatively high, and the delivery cycle, cost is relatively easy to accept. In addition, the universal application of OTA technology upgrades, it is easier for car companies to upgrade the software of the vehicle, such as audio, car machine, power output, battery life, braking performance, etc., to meet the personalized needs of consumers in a variety of ways, and even reach the modification of thousands of people.
As a leader in the application of automotive CAN data, taking an SUV of Great Wall as an example, from the automotive CAN bus gateway, it obtains the key status (OFF, ACC, ON, START), PRND gear in the gear, handbrake up and down status, total mileage, speed, cruising range, automotive LED and other controls including position, high beam, low beam, front and rear fog lights, left and right steering and double flashing, brake pressing and release status, signals of all doors of the car, and the hood and throttle amplitude percentage, unlocking and locking, seat belt signal of the main and co-pilot, vehicle speed, etc. The data in this includes the modification applications involved in the modification of "remote ignition", "remote car locking", "automotive LED modification", "ADAS", "automatic parking", "accelerator", "maintenance", "clean energy", "electronic exhaust" and other related electronic control information modification and Internet of Vehicles information acquisition.
From 2020 to 2022, the size of China's automobile modification market will increase from 705 to 93.5 billion, and the Automobile Compliance Modification Office estimates that in 2025, the overall size of the modification market will reach 160 billion, of which the growth rate of customized modified vehicles is close to 100%. At that time, the overall scale of China's modification market will reach the trillion level. China's car modification market is still in its infancy, industry participation and business entities are actively seeking a variety of breakthroughs, at present, domestic car companies, custom modification enterprises, design companies, parts, event culture and other companies have participated in the automotive custom modification industry, involving design, research and development, production, sales and service and other upstream and downstream industries, we are all in order to increase product highlights, enhance model sales and profits, to create a strong modification brand service good gold master heartbroken.