The bell of 2024 is about to ring, looking back at 2023, we Liuyuan Spring people are concentrating and continuing to make efforts, there are difficulties and hardships, and there are gains and moving ......
After years of tempered camellia, spit buds are graceful. Year after year, the annual ring of Liuyuan Spring is a circle, from the eyebrows of tea planters to the tip of the tongue of tea lovers, from the palm of tea planters to the hearts of tea lovers, it is enough for people to empathize, with the accumulation of love, there is the richness of tea.
In the past year, China's tea industry has moved forward in fluctuations, with a sluggish market, sinking channels, and weak e-commerce making the traditional tea industry sluggish. Liuyuanchun people are united, do not avoid reality, are not afraid of difficulties, practice hard internal skills, rely on the support of all walks of life, with the help of science and technology, face difficulties, every leaf to the extreme, every exam is not let go, and every answer sheet strives to be successful. On the first day of work after the Spring Festival in 2023, it was commended as a "Rural Revitalization Demonstration Enterprise" by the Rizhao Municipal Party Committee, the Municipal Party Committee, the Lanshan District Party Committee, and the District **. In May, Chairman Mu Liyun was commended by the Shandong Provincial Party Committee and the people of Shandong Province as the "Advanced Individual of Outstanding Contribution Award for Rural Revitalization in Shandong Province". The starting pistol and applause sounded for the spring people of Liuyuan.
We focus on the future and implement the "dual carbon" strategy. As a provincial key leading enterprise in agricultural industrialization, the only tea enterprise in the province with an export record license and a leading enterprise of Rizhao Green Tea Selection Federation, we have always adhered to organic planting, constantly improved supporting facilities, continued to create a green ecological microclimate for tea gardens, and created a model of tea forest intercropping, camellia intercropping, biodiversity and park ecology in Shandong Province. It has formed a new, sustainable ecological low-carbon tea garden with environmentally friendly production process, high-quality and safe tea products, and effective transformation of ecological value into economic value. Among the 51 enterprises in the first batch of ecological low-carbon tea certification in the country, we entered the top 10. In May, on the shore of the beautiful West Lake, Wang Jijun, chief agronomist of the Ministry of Agriculture and Rural Affairs and the National Agricultural Technology Extension Service Center, awarded the plaque of "The First Batch of Ecological Low-carbon Tea Certification Enterprises in China" to Liuyuanchun. I would rather plant ten acres less tea, but also let every tea tree be happy, every leaf stretched, every bud tip sunny, and every inch of land warm.
We are destined to carry the "Chinese tea estate" model. On April 16, the "2023 China Rizhao Coast Green Tea and the 6th Shandong Liuyuan Opening Festival" was held in Liuyuanchun Organic Tea Manor, Mr. Ouyang Daokun, Executive Vice President of China Tea Business School, and Ms. Zhang Yuhong, Director of Children's Channel of Shandong Radio and Television Station, attended the opening ceremony and broadcast live on the same stage, with more than 150 guests and more than 30,000 views in the live broadcast room. Mr. Ouyang Daokun gave high-fives and praised Liuyuanchun for contributing a "tea estate" model to China's tea industry. Liuyuanchun Organic Tea Manor has been consistent, and what is created with heart is a touch of tea fragrance and a picture.
We welcome the world with gratitude and smiles. While committed to its own development, it actively participates in public welfare undertakings, and the "Liuyuan Spring Love Fu Tea" activity was launched in 2015 and lasted for nine years, with a total of more than 60,000 people entertaining citizens. A cup of free tea dispels the heat in the heart, brings the comfort of the human heart, and the true feelings of the world. In May, in Wanpingkou, in the Rizhao Green Tea Promotion Activity jointly organized by the Rizhao Municipal Bureau of Agriculture and Rural Affairs and the Rizhao Green Tea Selection Federation, the people of Liuyuan Chun offered a cup of tea soup for Rizhao tea lovers and tourists from all over the country for free with the enthusiasm of Rizhao and the accommodation of the Yellow Sea, dedicating love to the capital of the sun.
We use confidence to highlight the Rizhao green tea trendy brand. As a well-known brand of agricultural products in Shandong and a typical representative of Rizhao green tea, one of the world's three major coastal green teas, "Liuyuan Spring" has continuously increased brand publicity and marketing efforts. During the year, it participated in the 6th China Organic Conference in Nanjing, the 5th China International Tea Industry Expo in Hangzhou, the Yantai International Spring Tea Industry Expo, the 12th China International Intellectual Property Annual Conference in Jinan, the Qingdao National Agricultural Technology Integration and Innovation Achievement Exhibition, and the 10th China Tea Expo in Jinan. In November, on behalf of the Rizhao Green Tea Selection Federation, he attended the "2023 'Hospitality Shandong, Good Product Shandong' Beijing Promotion Conference" held by the Provincial Party Committee and ** to promote Liuyuan Spring Ecological Low-carbon Organic Green Tea.
He has repeatedly exhibited and frequently appeared on camera, and has received enthusiastic responses and wide recognition from all walks of life. Ten years of grinding a sword, for ten consecutive years won the honorary titles of assured consumption demonstration unit, civilized and honest private enterprise, assured tea demonstration shop and so on.
We keep our original intention and take care of intangible cultural heritage. Chairman Mu Liyun's skillfully made "Sister Mou's Beijing Winter Cuisine" adheres to the craftsman's heart of the intangible cultural heritage inheritor, fully considers the taste of modern people on the basis of inheriting and protecting the tradition, and develops a new product with a unique flavor of "spicy, cinnamon honey, and tea cool". It is a delicacy for dining, and it is also a seasoning for cooking, which used to be a tribute food in Beijing, but now it is a delicacy on the tip of the people's tongue. "Sister Mu's Beijing Winter Cuisine" has successively participated in Shandong Handmade and Preferred Rizhao Boutique Exhibition, Intangible Cultural Heritage Market, Agricultural Products Exhibition endorsed by the "First Secretary" and the Yellow River Daji "New National Tide" Handmade Intangible Cultural Heritage Market and other activities, which have been widely acclaimed, and "Beijing Winter Cuisine" has reappeared in Beijing.
We promote the high-quality development of the tea industry with the empowerment of science and technology. This year, we paid more attention to the transformation and application of scientific and technological achievements, conducted in-depth research on the occurrence law and biological control of tea tree diseases and pests, and obtained two invention patents approved by the State Intellectual Property Office in September and November respectively. In December, it successfully passed the certification of the first batch of "high-tech enterprises" in Shandong Province in 2023, reflecting our comprehensive capabilities in scientific and technological innovation, intellectual property protection, scientific and technological product research and development, product services, etc., so that Rizhao green tea can be better in color.
Wind and snow are normal, and they have their own benefits to send each other;The pass is fetters and does not block the footsteps of running. Wiping off the sweat of yesterday's labor, we are full of motivation to move forward. "Two unwavering" makes our private enterprises full of confidence. Hold your heart, welcome the first light of the new year, let us say softly: "Thanksgiving, with you!".Goodbye, 2023!Hello, 2024!”
On the occasion of the arrival of the New Year, I sincerely wish leaders at all levels, friends from all walks of life and the majority of tea lovers to have a brilliant life, blessings and warm seasons, auspicious Year of the Dragon, drink good tea, and make good luck!
All employees of Liuyuanchun.