2023 is coming to an end, but the restaurant industry has undergone an unprecedented reshuffle, with a staggering 105 closures in 10 months60,000 stores cast a heavy shadow over the entire industry. In this year known as "bleak", catering practitioners are deeply stressed, but they are also gradually awakening, in the face of 2024, how can the catering industry break the situation?In this article, we'll reveal four trends to help you navigate the future.
Food safety has always been a pain point in the catering industry, and 2024 will put more emphasis on this issue. Consumers are increasingly concerned about food quality, so it's important for food and beverage brands to keep the alarm bell ringing and stick to the bottom line of food safety. Violations of laws and regulations will not only lose consumer trust, but may also lead to the destruction of the brand.
Digitalization has become an inevitable trend in the restaurant industry. In 2024, catering companies need to fully embrace digitalization, not only in terms of management and payment, but also in digital marketing methods such as short and live food broadcasts, and build an online + offline dual-home model to maximize customer attraction.
Stop "radical" development, and don't be an Internet celebrity but a long-term celebrity. In the past, catering entrepreneurs were often eager for quick success, but the catering industry in 2024 needs more refined management. Deep cultivation of the field, hard work, fine work, stop loss is the king, is the key to operation. Brands should return to the origin of catering, clarify consumer product needs, and avoid blindly pursuing expansion.
In the highly competitive F&B market, the key to success is to make a brand a category representative through a popular item. Build a brand moat, and consolidate the brand's leading position in the market through the ultimate in meals, the optimization and upgrading of service experience and marketing communication.
In 2024, the F&B industry will usher in new challenges and opportunities. With the help of the four major trends of food safety, digital operation, fine operation and brand moat, restaurant companies may be able to find a breakthrough in adversity and achieve a counterattack in performance. Let's look forward to the rise of the catering industry in 2024 with a more stable attitude!