Xinhua Finance and Economics, Beijing, December 18 (Reporter Ding Yawen) Since the beginning of this year, the catering industry has recovered vigorously. Quanjude, Tongqinglou, Jinling Hotel and many other catering companies have recovered strongly in the first three quarters.
Although it is already a cold winter, the reporter found that when visiting many business districts in Beijing, consumers are enthusiastic about eating out, and there are long queues in front of many restaurants, and there is a scene of fireworks soaring. Industry insiders said that with the continuous recovery of domestic demand, it is expected that the catering industry will continue to pick up in 2024.
The restaurant industry is full of energy
This year's store profitability is better than the same period in 2019. Restaurants often have to wait in line for a table, and when they are too busy, we even close our takeaway orders. The person in charge of the mint restaurant (Beijing Xidan Joy City store) said.
This year, the catering industry is recovering vigorously. According to data from the National Bureau of Statistics, from January to October this year, the national catering revenue was 4,190.5 billion yuan, an increase of 18 percent year-on-year5%；The catering income of units above designated size was 1,094.1 billion yuan, an increase of 18 percent year-on-year8%。When the reporter visited Beijing's Xidan Joy City, Gui Street, Blue Harbor and other business districts, he found that although it was cold and windy outside, there was an endless stream of people eating out, and there was a scene of fireworks in the restaurant.
Although it was already 1 o'clock in the afternoon, many restaurants in the Blue Harbor business district still had to wait for a table to eat. "Many consumers like to come to Blue Harbor in the evening to shop and enjoy the night view. This year, we have innovated and optimized the menu and dining environment to attract more consumers to dine. The person in charge of Nord Grill &Bar (Beijing Blue Harbor Store) said.
In 2023, the business situation of enterprises will recover better, and the revenue of some domestic stores and most overseas stores will exceed that of 2019. Yang Ou, vice president of Happy Lamb, a hot pot chain catering company, said.
The catering industry is the category with the best recovery in the whole mall this year, and almost all the catering merchants in Beijing Xidan Joy City are profitable. The relevant person in charge of Beijing Xidan Joy City said.
The strong recovery of the performance of catering enterprises in the first three quarters also reflects the recovery vitality of the catering industry. For example, Quanjude achieved operating income of 10 in the first three quarters900 million yuan, a year-on-year increase of 9315%；The net profit attributable to shareholders of the listed company was 71.75 million yuan, a year-on-year increase of 14090%。Tongqinglou achieved a net profit attributable to shareholders of listed companies in the first three quarters of 20.3 billion yuan, an increase of 131 over the same period last year19%, an increase of 49 compared to the same period in 201993%。
Food delivery has also continued its rapid growth. Meituan's third quarterly report shows that the company's revenue in the third quarter was 76.5 billion yuan, an increase of 22 percent over the same period last year1%。Among them, the peak daily orders for food and beverage delivery exceeded 78 million orders in this quarter, doubling from 2019, maintaining a strong growth momentum.
In 2024, the catering industry will continue to pick up
Industry experts pointed out that with the continuous recovery of domestic demand, the catering industry will continue to pick up in 2024. In addition, consumers' pursuit of cost-effective catering has promoted the development of the catering industry to refinement and specialization.
The catering industry is closely related to people's lives. Since the beginning of this year, the demand for residents to eat out has been rapidly released, promoting the rapid recovery of the catering industry. Wu Liyun, an associate professor at the Chinese Culture and Tourism Industry Research Institute of Beijing Second Foreign Chinese College, said that catering consumption is a high-frequency consumption, which is also an important reason why the catering industry is better than the traditional retail industry. With the recovery of the domestic economy, it is expected that the catering industry will continue to maintain a strong recovery trend next year.
Wu Liyun said that since the beginning of this year, with the improvement of consumers' requirements for dining experience, more and more catering companies have increased innovation in the catering environment and service content. "For example, some restaurants add dance and other performance elements to consumers' meals, which is the embodiment of food and beverage innovation. Catering enterprises innovate dishes, introduce cultural and technological elements, increase cultural performances, etc., and do 'catering +' innovation, which are all important directions for the future innovation and development of the catering industry. ”
The pursuit of cost-effective catering by consumers is constantly improving, and the structure of the catering industry will undergo great changes. Zhang Chuan, senior vice president of Meituan, said that first, the catering industry has developed from the previous "three meals a day" to "full-time", and afternoon tea and supper have become new points;Second, the number of commercial consumption of catering has decreased significantly, and consumers pay more attention to the taste of dishes and put forward higher requirements for fine cateringThird, the catering industry is developing in the direction of refinement and specialization, and the "big chain" of small shops has become an important trend.
With the improvement of the domestic economic situation in 2024, it is expected that the catering industry will also continue to recover. Yang Ou said that in the future, the catering industry may appear a trend of polarization, on the one hand, some catering companies will develop towards branding, systematization and corporatization;On the other hand, more small food and beverage establishments in the form of "mom-and-pop shops" will appear.
Editor: Xing Lisha.
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