ApplesIn the face of the United StatesHuaweiAfter the crackdown, it accelerated the migration of China's industrial chain and continued to increase the Indian market. Cook claims the move is to reduce costs, but it is actually to reduce dependence on Chinese manufacturing in response to the white-hot technology competition between China and the United States. However,ApplesThere are some challenges in the Indian market. India's cheap labor is plentiful, but the quality of its workforce is generally low, and its infrastructure is relatively inadequate. This led to:ApplesThe main foundryFoxconnand other manufacturers in India The capacity efficiency and yield rate have been greatly reduced. iphone15There were a lot of quality control issues in the series, such as paint peeling on the body and dust on the lens, which further affected the seriesApplesImage and sales in the Indian market.
At the same time,HuaweiAfter three years of polishing and breakthroughs, the high-profile one was finally launchedmate60series, which caused a huge shock in the industry. XiaomiIt also ushered in its own glorious moment in the high-end market, equipped with a new oneXiaomiSurging OS systemXiaomi 14The collection was highly sought after upon release and continues to sell well. The rise of these two domestic brands is rightApples's sales have had quite a hit. Applesin the faceHuaweiwithXiaomiWhen competing, he was a little caught off guard.
The recent analysis report shows that consumers' purchasing concepts have undergone a fundamental change, and rational consumption has become the key word of the moment. Most consumers pay more attention to product quality, hard-core technology and connotation, and no longer blindly pursue foreign brands. Especially the post-90s consumer group, they are more inclined to choose domestic brands such asXiaomiwithHuaweiHuaweimate60series andXiaomi 14The popularity of the collection is a testament to this trend. Xiaomi 14In just 10 days after the series went on sale, it exceeded 1.44 million units sold, making it this yearMobile phonesA highlight of the market. Consumers' purchasing behavior has become more rational, and they no longer buy imported products in order to pursue "face". This shift is for:Applesand other foreign brands are undoubtedly a sanction.
Consumers rightDomestic mobile phonesRecognition and trust continue to increase, leading toDomestic mobile phonesThe rise of the market and the decrease in the market share of imported brands. In the past year, we have witnessed the breakthrough of domestic brands and the gradual increase in market share. Consumers are becoming more rationalDomestic mobile phones, pay more attention to product quality, technical strength and cost performance. This trend is especially pronounced in the elite segment. Consumer buying behavior has shifted from pursuing foreign brands to more rational choices, which has made it possible:Applesand so on imported brands lost".Premium"Ability. This phenomenon is manifestedDomestic mobile phonesThe strong momentum of the market is a sign of the futureDomestic mobile phonesThe market will continue to maintain a good development momentum.
ApplesIn the face of the United StatesHuaweiAfter the suppression, it increased its layout in the Indian market. However,ApplesThere are some challenges in the Indian market, such as poor staff quality and poor infrastructure. At the same time,HuaweiThe rise andXiaomiThe success also givesApplesThere is tremendous competitive pressure. Consumers' purchasing concepts have changed, and more and more people have begun to consume rationally and pay more attention to product quality and technical strength. This makesDomestic mobile phonesThe market is gradually rising and on imported brands, especiallyApplesSuch foreign brands create constraints. In the future,Domestic mobile phonesThe market will continue to grow strongly. However,ApplesStill a great company with strong R&D capabilities and brand influence. In the face of competition,ApplesIt can maintain its competitiveness in the market through continuous innovation and improved product quality. At the same time, they can also increase their presence in emerging markets and look for new growth points.