Now the new energy vehicle market is getting hotter and hotter, and many new energy vehicles have high sales, such as high-end models such as NIO ES8, Xpeng G9, and Denza D9For example, GAC AION Y, Changan Deep Blue SL03, BYD Qin PLUS DM-i and other mainstream family cars of 100,000-200,000 level;Another example is Hongguang MINIEV, BYD Seagull and other electric scooters within 100,000. Among them, Hongguang MINIEV can be called a "god car", which has become popular rapidly since its launch in March 2020, with cumulative sales of more than one million units, and the third-generation Macaron of Hongguang MINIEV has exceeded 20,005 units in 45 days of listing, which is well recognized by users.
Why can Hongguang MINIEV get high sales?Always building a car around the needs of the user is the key. At the beginning of its birth, Hongguang MINIEV seized the market gap of the lack of electric scooters in the market, and entered the market with a price of 30,000 people, which will naturally attract the attention of a large number of users. In the process of development, Hongguang MINIEV is also making continuous progress, and in November 2023, the third-generation Macaron of Hongguang MINIEV will be officially launched, with a price of 4 for the 215km endurance version680,000, this new car has a lot of upgrades for current consumers.
Nowadays, young consumers have become the main force in the automobile market, and they have high requirements for the appearance and design of the vehicle when buying a car, and they also hope that the vehicle can meet their individual needs. The third-generation Macaron of Hongguang MINIEV is co-branded with the international trend brand SmileyWorld, and the whole car adopts the Smiley aesthetic design, and under the premise that the contour of the vehicle has not changed much, more trendy designs have been added, including front and rear LED light groups, color matching body, two-color bumpers, smiley face macaron side markers, and so on. These details are optimized to make the whole vehicle look more fashionable, with a variety of personalized car colors, young people will naturally feel that the third-generation Macaron of Hongguang MINIEV "fits the eye".
In addition to its high appearance, the third-generation Macaron of Hongguang MINIEV also takes into account the current consumers' demand for long battery life, and adds a model with a range of 215km on the basis of the previous generation Macaron providing 120km and 170km range. Based on a daily commute of 30km, the pure electric range of 215km is enough to meet the travel needs of 6 working days a week. At the same time, the new car is equipped with DC fast charging, which can replenish the battery power from 30% to 80% in 35 minutes, and the battery power can be replenished during the time of eating a meal or drinking a cup of coffee, which can also improve the driving experience.
Hongguang MINIEV third-generation macaron also supports AC slow charging and 220V home charging, if there are conditions for installing charging piles at home, it only takes 5 hours to replenish the battery from 20% to 100% using AC piles, and charge it overnight when you go home from work, and Hongguang MINIEV is fully charged the next day. In addition, the 220V home charger, the charging gun equipped with the car can be directly connected to the household socket without additional conversion, which reduces the cumbersome operation and is more friendly to female car owners.
Another point to note is that it is winter, the temperature is getting lower and lower, and the performance of the battery pack carried by electric vehicles is generally affected by temperature, and the performance of the battery pack will decay at low temperatures, which is prone to problems such as failure to charge, slow charging speed, and weakened power. In response to these problems, the third-generation Macaron of Hongguang MINIEV has battery heating and intelligent heat preservation functions, which can ensure that the battery is at a suitable temperature in the winter car, and can keep the battery temperature in the normal temperature working environment within 24 hours after being fully charged, so as to ensure the performance and battery life of the vehicle in a low temperature environment.
In addition, there are also many ** Hongguang MINIEV has been tested for low temperature endurance or endurance achievement rate, Hongguang MINIEV's battery life reality is relatively high in various tests, and I believe that Hongguang MINIEV third-generation macarons also continue this characteristic. In terms of battery safety, Hongguang MINIEV not only has the blessing of millions of sales, but also achieves 0 spontaneous combustion, and the battery safety is relatively high, which can also reassure car owners.
To sum up, the third-generation Macaron of Hongguang MINIEV is a model with strong comprehensive strength, don't look at the price of only 4680,000, but it can cope with the vast majority of commuting scenarios and optimize the daily travel experience. At the same time, the more people-friendly ** also allows Hongguang MINIEV third-generation macarons to be recognized by more users, suitable for young people's first car, or the second car in the family. From this point of view, it is a matter of course that the sales of Hongguang MINIEV series are high.
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