On September 25, 2023, at Huawei's autumn all-scenario new product launch conference, the new ultra-high-end brand "Ultimate Design" was officially released, and as the first mobile phone product of the ultra-high-end brand, the Huawei Mate 60 RS caused a sensation in the mobile phone market. For more than two months, the Huawei Mate 60 RS Extraordinary Master has continued to sell well, and it is difficult to find a single machine, which further consolidates Huawei's position as an ultra-high-end brand of "Extraordinary Master".
Guided by consumer needs, Huawei has always been at the forefront of the industry. As the highest-end and highest-spec flagship phone launched by Huawei, the Huawei Mate 60 RS Extraordinary Master has demonstrated its "king" strength in many aspects. First of all, in terms of technology, Huawei Mate 60 RS Extraordinary Master has made a series of innovative breakthroughs, equipped with a new basalt tempered Kunlun glass, which greatly improves the scratch resistance and drop resistance of the whole machineIn terms of imaging, it is equipped with a 48-megapixel super-focused main camera and an F14 The world's largest aperture with 10 stops of physical variable aperture lens further enhances the image strength. At the same time, the Huawei Mate 60 RS also adopts a dual-satellite solution for the first time, which can support both Tiantong satellite calls and Beidou satellite messaging, ensuring that users can communicate with the outside world even when there is no terrestrial network.
In terms of craftsmanship, the Huawei Mate 60 RS Extraordinary Master is even more meticulously crafted, highlighting its high-end and noble status with scarcity and preciousness. In particular, the HUAWEI Mate 60 RS Extraordinary Master of the Ruihong model, the back plate is made of a whole ceramic body, and the unique process and material processing make it present a consistent all-over red inside and outside, which further strengthens the ultra-high-end positioning of the product.
In addition, the refinement and sublimation of the brand spirit of the Huawei Mate 60 RS is also the key to its success. The ultra-high-end brand "Ultimate Design" is the culmination of Huawei's ultimate aesthetics, craftsmanship, and innovation after years of precipitation. Recently, Andy Lau's interview as the brand ambassador of Huawei Mate 60 RS Extraordinary Master** "Extraordinary is to Walk the Ordinary Out of the Wonderful" was launched, which further strengthened the connotation of the brand and aroused widespread resonance and empathy.
The success of the HUAWEI Mate 60 RS is a new bloom of Huawei's top technological prowess, demonstrating Huawei's confidence and strength in the high-end market. It can be said that the launch of the ultra-high-end brand Ultimate Design is another step forward in Huawei's high-end market layout, and under the guidance of innovation and perfection, Huawei Ultimate Master will lead the high-end mobile phone market to a broader future.