According to reports, the Nuggets reached a multi-year contract with 361°, a well-known Chinese brand, to poach the popular star 2023 NBA Championship MVP Jokic from Nike, and Jokic has become another signed star after Gordon!
On June 27, 2014, the NBA draft, the mobile pork belly Jokic was selected by the Nuggets with the 41st pick in the second round, and began to endorse Nike sneakers in 2015 to enter Nike, but did not have his own exclusive signature sneakers, due to concerns that Jokic's future has no prospects and the slow-moving fat plus the end of the second round of signing, Nike did not provide Jokic with a high endorsement fee, only $500,000 a year, compared with Durant James and others, Durant signed a 10-year 300 million contract with Nike in 2014, and will establish a partnership with Nike in 2024 to obtain a lifetime contract！
In Nike's strong camp, Jokic has not been taken seriously so far, just because as an interior player, the sales of sneakers are not high, so that Jokic has been neglected for a long time, even if he wins MVP, he has not been able to win a high-salary contract extension! !Maybe Jokic has long been disheartened!
Jokic's contract with Nike expired this year, and he decisively gave up Nike to join 361°, and wore 361° shoes for the first time against the Raptors, slashing 31 points, 15 rebounds and 6 assists, and led the Nuggets to beat the Raptors 113-104 to give 361° a big gift!
Jokic's choice of 361° is also reasonable, first of all, it is not valued under Nike, and secondly, the story of Curry and Under Armour makes Jokic more dependent on the overseas market, and the Chinese market is enough to make Jokic make a lot of money, coupled with the success of his teammate Gordon, so that Jokic has no worries!