As we mentioned in our previous article: from a deep level, BYD has not changed, it is still implementing the multi-line parallel brand strategy, but from a single brand to a brand matrix. One of the benefits of the brand number double is that the product layout rate of BYD cars is also doubled
Before 2023, BYD Auto has only laid out the Tang family and the corvette 07 in this market, this "dynasty" and "ocean" two products, but after this year, you will find that BYD's products in the field of medium-sized SUVs have been enriched, in addition to the facelifted Tang family, there are also Denza N7, Equation Leopard Leopard 5 and BYD Song L three new products on the market, it can cover the user group is also doubled, with the momentum of the year-end summary, let's talk about these three new products.
DENZA - DENZA N7
Availability:03.07.2023.
Price range:30.18-37.980,000 yuan.
Product Positioning:Smart luxury hunting SUV
How fierce the DENZA brand is, I thought that if you interviewed the players in the domestic MPV market, you would have a more intuitive feeling - DENZA D9 is crazy, but only it is supported, DENZA N7 and DENZA N8 hit the wall, it is estimated that DENZA will slow down the pace of "expansion" according to the five series of D, E, N, Z, A, hunting SUV The audience is still smaller, the demand is small, and the sales of DENZA N7 naturally fail to meet expectations.
In this regard, looking back at the entire DENZA N7 press conference, or reading the official website of DENZA , you can understand that as the first product of the DENZA brand N series, it has invested in technology, so that more people can see the "technical" side of BYD......
It's obviously too early to make a definitive conclusion about the life and death of the DENZA N7, and the most you can do is "sentence" it: the crime of failing to get a good start for the DENZA N-series. For the DENZA brand, it is a pity that the N series Gemini has hit a wall one after another, but if you are willing to do an in-depth review, you may gain a lot, and the thinking about the layout speed, product positioning, and configuration price may be able to help DENZA follow-up products, after all, with the expansion of family members, it is impractical to rely on the DENZA D9 to "raise" alone.
Equation Leopard - Leopard 5
Availability:November 09, 2023.
Price range:28.98-35.280,000 yuan.
Product Positioning:A super hybrid hardcore SUV
There is no doubt that today's Chinese auto market is a team battle, but there are not a few cases of rushing to think about solo, no, in this year, BYD gave birth to the brand of Equation Leopard, so that Leopard 5 took the lead, and stretched out its hand to the hinterland of a brand, and the heat and competition of the hard-core SUV market went up all of a sudden because of the entry of another giant. From the brand's point of view, compared to most people's unattainable look up to U8, Equation Leopard Leopard 5 allows more people to see BYD's "hardcore" side, which has never been seen in the past.
It is precisely because of the different brand attributes that we see more about the "original" off-road figure in the Formula Leopard Leopard 5 than looking up at the U8 - excluding the approach angle of 35 ° and the departure angle of 32 ° ......These professional off-road parameters aside, its styling design can probably meet most people's imagination of a hard SUV, square, tough, wild, this is the visual experience given to us by BYD products in the past, and the cockpit with a full degree of intelligence can also meet the open-mindedness of consumers "wine and meat through the heart of the Buddha".
Like the Denza N7, as the "first game", the Leopard 5 is of course equipped with a variety of technologies with high gold content as expected, but for me personally, what I value more is actually the "change" brought by the Leopard 5, which may bring new blood to this market and give this market new vitality. As for the logic of product shaping, although it has brought some differentiating things, the overall idea is no different from that of competing products, and it is just the epitome of this year's hardcore if it wants to break through by hybrid.
BYD-Song l
Availability:December 15, 2023.
Price range:18.98-24.980,000 yuan.
Product Positioning:B-segment pioneer hunting SUV
From the point of view of product positioning, BYD Song L is similar to the Denza N7 introduced earlier, according to today's popular sayings, you can even understand Song L as Denza N7 replacement, after all, the great once said that "** is the best medical beauty of the product", it may be able to replace the Denza N7 with a "direct drop" of 30,000 compared to the pre-sale price, and do what you want to do but not do - BYD Dynasty series has always been a popular manufacturing machine, as the upstart Song L, I think it will not be an exception, not to mention the new product in place.
Different from the previous two models, Song L is born out of the BYD brand products, and it is precisely because of this that for the BYD brand, the product significance of Song L is crucial, it allows more people to see the "texture" side of BYD, the transformation of BYD design, in the outside, compared with the past BYD models, it is in the style shaping, more recognizable than the edge, dynamic;Internally, it has made full progress in the creation of a sense of interior refinement, and the crystal stop handle is the epitome of this texture progress.
Pushing our "unmet" design to our eyes, in order to bring visual impact, this is a major selling point of Song L, and its other major selling point is that those core technologies that have been widely recognized by the market and users are used for their own use, in other words, based on the e-platform 30 is the culmination of BYD's technology at this stage: Dilink intelligent cockpit, CTB battery body integration technology and Yunyuan C system, etc., use it as a mirror, you can see the BYD brand more clearly.
Write at the end
The three medium-sized SUVs are all products of BYD automobiles, but they are presented in our design style, core selling points are not the same, and their product tonality, price range, and even the target group have become different, regardless of success or failure, but it is a little clear that they let us see a more fresh, fuller BYD brand, BYD's product camp because they have become more diversified, for domestic cars is also the same, we look forward to seeing more diverse Chinese market.