A few days ago, Dong Mingzhu bombarded Meng Yutong at Gree's internal induction ceremony for "just wanting to be an Internet celebrity", which attracted widespread attention. Coincidentally, Dongfang Selection and Dong Yuhui broke out in a "small composition turmoil", CEO Sun Dongxu was dismissed, and Yu Minhong urgently broadcast the live broadcast to "save the scene". The two grievances and hatreds between "workers" and entrepreneurs and platforms continue to ferment on the Internet.
In 2021, Meng Yutong, who is still a Xi, became Dong Mingzhu's secretary by participating in the workplace variety show "We Are New to the Workplace", who spoke highly of Meng on many occasions and even said that he would train him to become a "**** person". Since Gree had never revealed Dong Mingzhu's ** candidate before, this move made Meng Yutong explode on the whole network.
Unlike Meng Yutong, Dong Yuhui used to be a famous teacher at New Oriental, and it is said that he "has taught more than 500,000 students", and he has had a lot of attention on the Internet before. After switching to the Oriental Audition, Dong Yuhui quickly became popular with his strong expression ability in front of the camera, with bilingual live broadcasts, poetry writing, "chicken soup texts", "jokers" and other methods, and has tens of millions of fans.
One is an Internet celebrity secretary who has been carefully cultivated by Gree, and the other is a head anchor who has brought great traffic to Dongfang Selection, but they are all unhappy with the "old master" and "owner", why bother?Some analysts believe that on the surface, this is a conflict of interests between the two sides: Dong Mingzhu is dissatisfied that after Meng Yutong resigned, he is still enjoying the traffic dividend brought by the character set up by Gree;After Dong Yuhui became popular, there was also a debate within Dongfang Selection about whether to "de-label". Whether it is Dong Mingzhu's sentence "Become an Internet celebrity with the help of our platform, I can't tolerate such a person in Gree", or Sun Dongxu's response to the "small composition turmoil" in the live broadcast, when talking about the consumers who support Dong Yuhui, the sentence "resolutely say no to the fan circle", not only lost their identity, but also somewhat exposed that as corporate managers, they have lost their due rationality and calmness when they have accumulated a high traffic pool for employees.
Due to the characteristics of the e-commerce industry, anchors, especially head anchors, are born with the function of traffic siphoning, whether it is "Meng Yutong mode" or "Dong Yuhui effect", whether active or passive, its ability to create topics is far better than traditional brand promotion and advertising. On the other hand, with the advent of the per capita self-first era, the relationship between the platform and the individual is also changing, and the concept of some enterprise managers about employees "leaving the platform is nothing" is being subverted by individuals with strong creative and expression capabilities. As the manager of the enterprise, he should also face up to this objective reality, explore a win-win cooperation model for both parties, and stipulate the division of rights, responsibilities and obligations of both parties, as well as the distribution of benefits and prohibited matters through a perfect and fair labor agreement, so as to take what they need under the dual constraints of the spirit of the contract and the legal effect. Even if you have to "break up" for various reasons, you should reserve the last decency for each other.
The entrepreneurs represented by Yu Minhong and Dong Mingzhu have created good achievements in their own fields, and in their years, they have also made many breakthroughs in the traditional business ideas at that time. As the young people of the "previous session" and the managers of the "current session", we should be kind to the younger generations, listen to and understand what the young people think, and let go of our bodies in order to bring positive traffic to the enterprise, so as to reduce the negative impact on the enterprise.
Special Commentator: Zhou Bin.
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