The global pet industry has benefited from the growing demand for more sustainable pet foodBelgian-based startup Paleo is making its way into the plant-based pet food market with a groundbreaking animal-free myoglobin
It is reported that the company has recently submitted and published a claim that is"A world first"Patent application for the use of precision fermented myoglobin of animal originIts heme-free ingredient, i.e., myoglobin of animal origin, is used in pet food formulations
Data map: Paleo, the same belowAccording to Paleo, this myoglobinProduced using a precision fermentation method that does not rely on any animal ingredients, it provides pet food companies with a solution to meet the needs of meat substitutes
That is, without the use of any actual animalsProvides the true taste, aroma, appearance and nutritional properties of fish and meat
In addition, paleo myoglobinGMO-free and provides highly customized heme, heme is the ** of the taste and smell of meat, and it is also responsible for the discoloration of animal meat when cooking.
The global pet industry overseas insight consulted relevant information and learned,Myoglobin, similar to hemoglobin, is a red protein that contains heme that transports and stores oxygen in the muscles
as a heme protein component found in mammalian muscle cellsMyoglobin contributes to the storage and diffusion of oxygen in humans and dogs, and is also important for taurine in cats**
Add myoglobin to plant-based foodsThe color, smell and taste of meat can be replicated, the skin is created during cooking, and in some applications a meat-like bleeding effect is simulated to enhance the cooking experience
Not only that, but it canProvides essential protein and bioavailable iron to enhance the nutritional value of vegetarian foods
If this patent of the paleo company is passed, in the future,Myoglobin is expected to fill a gap in the non-animal food market。According to the company, these ingredients have the potential to replicate the natural flavor of animal proteins familiar to pets.
Paleo CEO Hermes Sanctorum said:
The vegetarian market is expected to grow significantly, but it still faces similar challenges as we see in human food:Taste and olfactory experiences are essential to increase acceptance of plant-based foods。We believe that paleo's ingredients have the potential to address this taste gap and exponentially improve palatability. ”
It also expressed the company's eagerness to work with pet food manufacturers, adding:
We are in contact with pet food manufacturers who are interested in adding our myoglobin and collaborating on the development of pet food applications. ”
Meet Paleo:is a familyEuropean B2B Food Technology Company, founded in 2020. companyA proprietary precision fermentation technology has been developed to utilize yeast to produce sustainable, bioidentical, non-animal protein with animal myoglobin。This technology is extremely versatile, producing high purity, 100% non-GMO, and at the same time more environmentally friendly.
Founding Team:byInnovators, scientists, food lovers, animal activists, environmentalists, and entrepreneursCompose.
Heme Protein Portfolio:Paleo uses precision fermentation technologyProduces the same non-GMO heme protein as 6 animal proteins (chicken, beef, pork, lamb, tuna and mammoth).This is the first of its kind in the world.
June 30, 2022The World Intellectual Property Organization (WIPO) has published the patent application for PALEO in the 087884 of PCT EP2021, sharing the details of its precision fermentation technology.
At the same time, the companyThe development of proteins from common animals such as rat, mouse, and rabbit proteins from cats and dogs is being actively explored
Experiments have shown thatThe lowest myoglobin content of Paleo can significantly improve the palatability of vegetarian and plant-based foods to humans
After observing positive results in human food applications, Paleo saw an opportunity to meet the growing demand for sustainable alternative proteins** in the pet food industry. So,The company decided to explore the potential of myoglobin while awaiting new food regulations, planning to apply the ingredient to plant-based pet food
Allegedly, its initial product may be in the form of protein powder. However, Paleo saidThe pros and cons of other forms will be carefully weighed to meet the preferences of pet food manufacturers
Sustainability:According to an independent life cycle assessment of Planet A, a very small amount of PALEO myoglobin (01% to 1%)Emissions of 78% less greenhouse gases than beef (from cattle) and consumption of more than 99% of the median based on multiple scenarios, using more than 99 times less land
Relevant Approvals:In order to commercialize its non-animal heme for pet food in Europe,PALEO needs to be approved by the EU regulatory authorities, as it falls within the definition of feed additives according to Regulation 1830, rather than raw materials (e.g. Bene Meat's pet bred meat).
This strategic move is in line with the company's commitment, namely:Address the taste gap in plant-based diets for pets and facilitate a smooth transition from traditional animal-based diets to sustainable plant-based alternatives for dogs and cats
Market Expansion:A few days ago,Paleo has expanded its global presence with an office in Singapore and is preparing to offer innovative products for plant-based human and pet food
In addition to this, the company is also actively working on the development of a commercial production strategy, and:Seek regulatory approvals in key markets such as the United States, Canada, Europe, Latin America, and Asia
Funding Rounds:In 2021, paleoReceived a €2 million seed round for R&D, pilot plant and experience center；In 2022, paleoReceived €12 million in Series A financing to scale up the production of non-animal heme proteins, achieving strategic milestones and commercial objectives(including scaling up the technology and moving towards commercial production and applying for regulatory approvals in key markets).
Product Availability:Regarding the possibility of introducing heme-free animal in ** or cat food products in 2024, Goele Janssen, head of public relations at Paleo, saidThe company doesn't set any deadlines for itself, but wants to make progress as soon as possible
In addition, there is still flexibility as to which country to launch first, with Paleo emphasizing that this will depend on regulatory approvals that will be more expeditious. The company also plans:Advance regulatory approvals in all major markets in the coming months and years, including the EU, North America, and Southeast Asia
When we analyze the future trends of pet food, you may find some interesting phenomena, such as:Sustainability is becoming an increasingly important factor。Nowadays, pet owners are paying more and more attention to the food they provide to their petsThese trends have led to more brands launching plant-based vegan product lines
But it's important to note that while pet owners may want to buy sustainable or plant-based products for their pets, this doesn't guarantee that pets will definitely enjoy it. Just like many humans,Pets also love the tastes they are accustomed to, which is an important determinant of consumer acceptance, both for humans and pets
There is another important trend, which has been shown by quite a few studies in recent yearsA vegetarian diet is the healthiest and least dangerous option for dogs, and the findings,Cats on a plant-based diet may be healthier than those that eat meat
Original Global Pet Industry Overseas Insight.